{"id":1426,"date":"2026-03-19T17:02:23","date_gmt":"2026-03-19T17:02:23","guid":{"rendered":"https:\/\/vojtechaudy.cz\/clanky\/?p=1426"},"modified":"2026-06-02T06:56:07","modified_gmt":"2026-06-02T06:56:07","slug":"rozmery-banneru","status":"publish","type":"post","link":"https:\/\/vojtechaudy.cz\/clanky\/rozmery-banneru\/","title":{"rendered":"Rozm\u011bry PPC banner\u016f: Kompletn\u00ed p\u0159ehled form\u00e1t\u016f pro Google Ads, Sklik, Microsoft Ads a Meta"},"content":{"rendered":"\n

Tvorba banner\u016f pro displejov\u00e9 kampan\u011b m\u00e1 jedno nep\u0159\u00edjemn\u00e9 specifikum: ka\u017ed\u00e1 platforma hraje podle vlastn\u00edch pravidel. Google chce jin\u00e9 rozm\u011bry ne\u017e Meta, Sklik m\u00e1 p\u0159\u00edsn\u011bj\u0161\u00ed limity na text v kreativ\u011b a Microsoft Ads zase vy\u017eaduje r\u00e1me\u010dek kolem banneru. Ne\u017e to v\u0161echno projdete v n\u00e1pov\u011bd\u00e1ch, ztrat\u00edte p\u016fl dne. Proto jsem pro v\u00e1s p\u0159ipravit tento p\u0159ehled, kde v\u0161echny pot\u0159ebne informace najdete do p\u00e1r sekund. <\/p>\n\n\n\n

Google Ads: display bannery<\/strong><\/h1>\n\n\n\n

Google Display Network (GDN) pokr\u00fdv\u00e1 p\u0159es 2 miliony web\u016f, aplikac\u00ed a YouTube. Bannery v Google Ads existuj\u00ed ve dvou z\u00e1kladn\u00edch podob\u00e1ch \u2013 responzivn\u00ed a klasick\u00e9. Ka\u017ed\u00e1 verze m\u00e1 jin\u00e1 pravidla a jin\u00fd use case.<\/p>\n\n\n\n

Responzivn\u00ed reklamy (Responsive Display Ads)<\/strong><\/h2>\n\n\n\n

Responzivn\u00ed reklama je dnes v\u00fdchoz\u00ed form\u00e1t displejov\u00e9 reklamy. Google si s\u00e1m skl\u00e1d\u00e1 v\u00fdslednou reklamu z podklad\u016f, kter\u00e9 mu dod\u00e1te. M\u00edsto hotov\u00e9ho banneru dod\u00e1v\u00e1me pouze stavebn\u00ed kameny. <\/p>\n\n\n\n

Mezi jej\u00ed v\u00fdhody pat\u0159\u00ed to, \u017ee na prvn\u00ed pohled nevypad\u00e1 jako reklama a proto ji tolik neovliv\u0148uje bannerov\u00e1 slepota. Dal\u0161\u00ed v\u00fdhodou je to, \u017ee pro otestov\u00e1n\u00ed jin\u00e9ho textu nepot\u0159ebujete grafika, ale jenom jednodu\u0161e zm\u011bn\u00edte texty v rozhran\u00ed reklamn\u00edho syst\u00e9mu. <\/p>\n\n\n\n

Co pot\u0159ebuje PPC specialista dodat:<\/strong><\/p>\n\n\n\n

    \n
  • Obr\u00e1zek na \u0161\u00ed\u0159ku (pom\u011br 1,91:1): doporu\u010deno 1200\u00d7628 px, minimum 600\u00d7314 px<\/li>\n\n\n\n
  • \u010ctvercov\u00fd obr\u00e1zek (1:1): doporu\u010deno 1200\u00d71200 px, minimum 300\u00d7300 px<\/li>\n\n\n\n
  • Obr\u00e1zek na v\u00fd\u0161ku (9:16, pouze Google): minimum 600\u00d71067 px<\/li>\n\n\n\n
  • Logo \u010dtvercov\u00e9 (1:1): 1200\u00d71200 px, minimum 128\u00d7128 px<\/li>\n\n\n\n
  • Logo obd\u00e9ln\u00edkov\u00e9 (4:1): 1200\u00d7300 px, minimum 512\u00d7128 px<\/li>\n\n\n\n
  • Videa (voliteln\u011b): YouTube, 16:9 nebo 1:1, max. 30 s<\/li>\n<\/ul>\n\n\n\n
    Kreativa pro responzivn\u00ed reklamu NESM\u00cd obsahovat text, logo ani grafick\u00e9 prvky. Pos\u00edlejte \u010distou fotografii bez jak\u00fdchkoliv p\u0159ekryv\u016f. Syst\u00e9m v\u00e1m ji jinak zam\u00edtne.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Technick\u00e9 limity:<\/strong><\/p>\n\n\n\n

      \n
    • Form\u00e1ty: JPG, PNG, GIF<\/li>\n\n\n\n
    • Max. velikost souboru obr\u00e1zku: 5 MB<\/li>\n<\/ul>\n\n\n\n
      Typ podkladu<\/strong><\/td>Doporu\u010deno<\/strong><\/td>Minimum<\/strong><\/td><\/tr><\/thead>
      Obr\u00e1zek na \u0161\u00ed\u0159ku (1,91:1)<\/td>1200\u00d7628 px<\/td>600\u00d7314 px<\/td><\/tr>
      Obr\u00e1zek \u010dtverec (1:1)<\/td>1200\u00d71200 px<\/td>300\u00d7300 px<\/td><\/tr>
      Obr\u00e1zek na v\u00fd\u0161ku (9:16)<\/td>900\u00d71600 px<\/td>600\u00d71067 px<\/td><\/tr>
      Logo \u010dtverec (1:1)<\/td>1200\u00d71200 px<\/td>128\u00d7128 px<\/td><\/tr>
      Logo obd\u00e9ln\u00edk (4:1)<\/td>1200\u00d7300 px<\/td>512\u00d7128 px<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Klasick\u00e9 bannery<\/strong><\/h2>\n\n\n\n

      Klasick\u00fd banner je grafick\u00fd obr\u00e1zek definovan\u00fdch velikostech. M\u00e1te nad n\u00edm plnou kontrolu, ale za cenu, \u017ee k jeho vytvo\u0159en\u00ed pot\u0159ebujete grafika. V optim\u00e1ln\u00edm p\u0159\u00edpad\u011b.<\/p>\n\n\n\n

      Hod\u00ed se pro remarketing, brandov\u00e9 kampan\u011b nebo situace, kdy pot\u0159ebujete p\u0159esnou podobu kreativy nebo tam, kde vizu\u00e1ln\u00ed str\u00e1nka produkty \u010di slu\u017eby m\u016f\u017ee prod\u00e1vat sama o sob\u011b (nap\u0159\u00edklad letn\u00ed dovolen\u00e1 u mo\u0159e).<\/p>\n\n\n

      \n
      \"\"
      Uk\u00e1zka bannerov\u00e9 reklamy v Google Ads<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
      N\u00e1zev form\u00e1tu<\/strong><\/td>Rozm\u011br (px)<\/strong><\/td><\/tr><\/thead>
      Medium Rectangle<\/strong><\/td>300\u00d7250<\/td><\/tr>
      Large Rectangle<\/strong><\/td>336\u00d7280<\/td><\/tr>
      Leaderboard<\/strong><\/td>728\u00d790<\/td><\/tr>
      Half Page<\/strong><\/td>300\u00d7600<\/td><\/tr>
      Wide Skyscraper<\/strong><\/td>160\u00d7600<\/td><\/tr>
      Large Leaderboard<\/strong><\/td>970\u00d790<\/td><\/tr>
      Billboard<\/strong><\/td>970\u00d7250<\/td><\/tr>
      Square<\/strong><\/td>250\u00d7250<\/td><\/tr>
      Small Square<\/strong><\/td>200\u00d7200<\/td><\/tr>
      Mobile Leaderboard<\/strong><\/td>320\u00d750<\/td><\/tr>
      Large Mobile Banner<\/strong><\/td>320\u00d7100<\/td><\/tr>
      Mobile Interstitial<\/strong><\/td>320\u00d7480<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Technick\u00e9 limity klasick\u00fdch banner\u016f:<\/strong><\/p>\n\n\n\n

        \n
      • Max. velikost souboru: 150 kB<\/li>\n\n\n\n
      • Form\u00e1ty: JPG, PNG, GIF (animace max. 5 FPS, d\u00e9lka do 30 s)<\/li>\n\n\n\n
      • HTML5: max. 150 kB (ZIP), min. m\u011bs\u00edc aktivn\u00ed \u00fa\u010det a \u00fatrata minim\u00e1ln\u011b 5000 K\u010d \/ m\u011bs\u00edc podle I\u010cO<\/li>\n\n\n\n
      • Rozm\u011bry mus\u00ed b\u00fdt pixel perfekt \u2013 728\u00d789 m\u00edsto 728\u00d790 syst\u00e9m nep\u0159ijme<\/li>\n<\/ul>\n\n\n\n
        Rada PPC specialisty: Za\u010dn\u011bte s p\u011bti kl\u00ed\u010dov\u00fdmi form\u00e1ty: 300\u00d7250, 336\u00d7280, 728\u00d790, 300\u00d7600, 300\u00d7300, 970\u00d7310 a 320\u00d750. Pokryjete t\u00edm naprostou v\u011bt\u0161inu dostupn\u00e9ho inventory v GDN.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

        Bannery pro Seznam Sklik<\/strong><\/h1>\n\n\n\n

        Sklik Seznam.cz je st\u00e1le v\u00fdznamn\u00fd reklamn\u00ed syst\u00e9m v \u010desk\u00e9m prost\u0159ed\u00ed a ignorovat ho by byla chyba. Form\u00e1t\u016f je m\u00e9n\u011b ne\u017e v Google, ale jejich v\u00fdkon na \u010desk\u00fdch webech m\u016f\u017ee b\u00fdt pro \u0159adu inzerent\u016f srovnateln\u00fd ne-li rovnou lep\u0161\u00ed.<\/p>\n\n\n\n

        Kombinovan\u00e1 reklama (responzivn\u00ed Sklik)<\/strong><\/h2>\n\n\n\n

        Kombinovan\u00e1 reklama funguje podobn\u011b jako responzivn\u00ed reklama v Google Ads \u2013 nahr\u00e1v\u00e1te obr\u00e1zky a logo, Sklik je automaticky skl\u00e1d\u00e1 do v\u00fdsledn\u00e9 reklamy podle um\u00edst\u011bn\u00ed.<\/p>\n\n\n\n

        V\u00fdhodou Skliku je, \u017ee m\u016f\u017eete v pohod\u011b p\u0159evz\u00edt kreativu od Google a nahr\u00e1t ji do syst\u00e9mu. Maj\u00ed t\u00e9m\u011b\u0159 stejn\u00e9 podm\u00ednky pro podkladov\u00e9 obr\u00e1zky. <\/p>\n\n\n\n

        Typ podkladu<\/strong><\/td>Doporu\u010deno<\/strong><\/td>Minimum<\/strong><\/td><\/tr><\/thead>
        Obr\u00e1zek obd\u00e9ln\u00edk (1,91:1)<\/td>1200\u00d7628 px<\/td>600\u00d7314 px<\/td><\/tr>
        Obr\u00e1zek \u010dtverec (1:1)<\/td>1200\u00d71200 px<\/td>300\u00d7300 px<\/td><\/tr>
        Logo \u010dtverec (1:1)<\/td>1200\u00d71200 px<\/td>128\u00d7128 px<\/td><\/tr>
        Logo obd\u00e9ln\u00edk (4:1)<\/td>1200\u00d7300 px<\/td>512\u00d7128 px<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
        Rada PPC specialisty: Stejn\u011b jako v Google Ads: kreativa pro kombinovanou reklamu NESM\u00cd obsahovat text, logo ani grafick\u00e9 prvky. Nav\u00edc: kr\u00e1tk\u00fd nadpis m\u00e1 limit 25 znak\u016f (Google m\u00e1 30). Na to pozor p\u0159i p\u0159\u00edprav\u011b text\u016f.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

        Technick\u00e9 limity kombinovan\u00e9 reklamy:<\/strong><\/p>\n\n\n\n

          \n
        • Max. velikost souboru: 1 MB (Sklik je tu tolerantn\u011bj\u0161\u00ed ne\u017e Google)<\/li>\n\n\n\n
        • Form\u00e1ty: JPEG, PNG, GIF<\/li>\n\n\n\n
        • Obr\u00e1zek m\u016f\u017ee b\u00fdt o\u0159\u00edznut a\u017e o 7 % \u2013 kl\u00ed\u010dov\u00e9 prvky dejte do st\u0159edu<\/li>\n<\/ul>\n\n\n\n

          Klasick\u00e9 bannery v Skliku<\/strong><\/h2>\n\n\n\n

          Sklik klasick\u00e9 bannery \u0159ad\u00ed podle po\u010dtu proklik\u016f \u2013 vyu\u017eijte toho. Za\u010dn\u011bte od t\u011bch naho\u0159e v tabulce a pokra\u010dujte podle kapacity.<\/p>\n\n\n\n

          Rozm\u011br (px)<\/strong><\/td>Orientace<\/strong><\/td>Pozn\u00e1mka<\/strong><\/td><\/tr><\/thead>
          300\u00d7600<\/strong><\/td>V\u00fd\u0161ka<\/td>Nejlep\u0161\u00ed v\u00fdkon \u2013 za\u010dn\u011bte tady<\/td><\/tr>
          480\u00d7300<\/strong><\/td>\u0160\u00ed\u0159ka<\/td>Siln\u00e9 um\u00edst\u011bn\u00ed<\/td><\/tr>
          300\u00d7250<\/strong><\/td>Obd\u00e9ln\u00edk<\/td>Univerz\u00e1ln\u00ed, desktop i mobil<\/td><\/tr>
          970\u00d7310<\/strong><\/td>Panorama<\/td>V\u00fdrazn\u00e9 um\u00edst\u011bn\u00ed na desktopu<\/td><\/tr>
          160\u00d7600<\/strong><\/td>V\u00fd\u0161ka<\/td>Skyscraper<\/td><\/tr>
          728\u00d790<\/strong><\/td>\u0160\u00ed\u0159ka<\/td>Leaderboard<\/td><\/tr>
          320\u00d7100<\/strong><\/td>Mobil<\/td>Mobiln\u00ed banner<\/td><\/tr>
          300\u00d7300<\/strong><\/td>\u010ctverec<\/td>Mobil, Zbo\u017e\u00ed.cz<\/td><\/tr>
          480\u00d7480<\/strong><\/td>\u010ctverec<\/td>Pr\u00e9miov\u00fd mobiln\u00ed form\u00e1t<\/td><\/tr>
          970\u00d7210<\/strong><\/td>\u0160\u00ed\u0159ka<\/td>Desktop \u2013 panorama varianta<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

          Technick\u00e9 limity klasick\u00fdch banner\u016f:<\/strong><\/p>\n\n\n\n

            \n
          • Max. velikost souboru: 250 kB<\/li>\n\n\n\n
          • Form\u00e1ty: JPEG, PNG, GIF, WebP, AVIF<\/li>\n\n\n\n
          • Pixel perfekt \u2013 bez v\u00fdjimky<\/li>\n<\/ul>\n\n\n\n

            Branding \/ or\u00e1mov\u00e1n\u00ed (speci\u00e1ln\u00ed form\u00e1t Seznam.cz)<\/strong><\/h2>\n\n\n\n

            Branding je unik\u00e1tn\u00ed form\u00e1t Skliku \u2013 pokr\u00fdv\u00e1 voln\u00fd prostor okolo obsahu ze t\u0159\u00ed stran. Funguje jako wallpaper a je velmi v\u00fdrazn\u00fd. Hod\u00ed se pro kampan\u011b, kde je kl\u00ed\u010dov\u00e1 viditelnost.<\/p>\n\n\n\n

              \n
            • Rozm\u011br: 2000\u00d71400 px (form\u00e1t JPG)<\/li>\n\n\n\n
            • Max. velikost: 500 kB<\/li>\n\n\n\n
            • Hlavn\u00ed sd\u011blen\u00ed mus\u00ed b\u00fdt v horn\u00ed \u010d\u00e1sti v oblasti 1366\u00d7720 px<\/li>\n\n\n\n
            • Mimo tuto oblast nesm\u00ed b\u00fdt \u017e\u00e1dn\u00e9 texty ani loga<\/li>\n\n\n\n
            • Grafika mus\u00ed vypl\u0148ovat cel\u00fd prostor 2000\u00d71400 px<\/li>\n<\/ul>\n\n\n\n
              \"\"
              Uk\u00e1zka brandingu \/ or\u00e1mov\u00e1n\u00ed na webov\u00e9 str\u00e1nce. Kompletn\u011b oklop\u00ed celou str\u00e1nku a nejde ho p\u0159ehlednout<\/em><\/figcaption><\/figure>\n\n\n\n

              Bannery pro Microsoft Ads (Bing)<\/strong><\/h1>\n\n\n\n

              Microsoft Advertising (d\u0159\u00edve Bing Ads) je v \u010cesku v\u00fdrazn\u011b m\u00e9n\u011b vyu\u017e\u00edvan\u00fd ne\u017e Google nebo Seznam, ale nab\u00edz\u00ed zaj\u00edmav\u00e9 mo\u017enosti \u2013 zejm\u00e9na d\u00edky propojen\u00ed s MSN, Outlook.com, Microsoft Edge a Xbox. Dosah na c\u00edlovku, kter\u00e1 Google aktivn\u011b ignoruje, m\u016f\u017ee b\u00fdt pro n\u011bkter\u00e9 inzerenty p\u0159ekvapiv\u011b hodnotn\u00fd.<\/p>\n\n\n\n

              Display bannery (klasick\u00e9)<\/strong><\/h2>\n\n\n\n

              Microsoft display bannery akceptuj\u00ed stejn\u00e9 rozm\u011bry jako Google a jsou kompatibiln\u00ed se standardy IAB. Pokud m\u00e1te hotov\u00e9 bannery pro GDN, ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f je p\u0159enesete p\u0159\u00edmo.<\/p>\n\n\n\n

              N\u00e1zev form\u00e1tu<\/strong><\/td>Rozm\u011br (px)<\/strong><\/td>Limit souboru<\/strong><\/td><\/tr><\/thead>
              Medium Rectangle<\/strong><\/td>300\u00d7250<\/td>50 kB<\/td><\/tr>
              Leaderboard<\/strong><\/td>728\u00d790<\/td>50 kB<\/td><\/tr>
              Half Page<\/strong><\/td>300\u00d7600<\/td>150 kB<\/td><\/tr>
              Billboard<\/strong><\/td>970\u00d7250<\/td>200 kB<\/td><\/tr>
              Wide Skyscraper<\/strong><\/td>160\u00d7600<\/td>50 kB<\/td><\/tr>
              Mobile Leaderboard<\/strong><\/td>320\u00d750<\/td>50 kB<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

              Technick\u00e9 limity:<\/strong><\/p>\n\n\n\n

                \n
              • Form\u00e1ty: GIF, JPEG, PNG<\/li>\n\n\n\n
              • Velikost souboru: 50\u2013250 kB dle form\u00e1tu (viz tabulka)<\/li>\n\n\n\n
              • HTML5: max. 500 kB<\/li>\n\n\n\n
              • V\u0161echny bannery mus\u00ed m\u00edt 1px \u0161ed\u00fd nebo \u010dern\u00fd r\u00e1me\u010dek<\/li>\n<\/ul>\n\n\n\n

                Microsoft Audience Ads (nativn\u00ed responzivn\u00ed)<\/strong><\/h2>\n\n\n\n

                Audience Ads jsou nativn\u00ed reklamy nap\u0159\u00ed\u010d Microsoft Audience Network \u2013 MSN, Outlook, Edge a partnersk\u00e9 weby. Funguj\u00ed podobn\u011b jako responzivn\u00ed reklamy v Google, syst\u00e9m si s\u00e1m poskl\u00e1d\u00e1 v\u00fdslednou podobu.<\/p>\n\n\n\n

                Typ obr\u00e1zku<\/strong><\/td>Doporu\u010den\u00fd rozm\u011br<\/strong><\/td>Minimum<\/strong><\/td><\/tr><\/thead>
                Landscape (1,91:1)<\/td>1200\u00d7628 px<\/td>703\u00d7368 px<\/td><\/tr>
                Square (1:1)<\/td>1200\u00d71200 px<\/td>300\u00d7300 px<\/td><\/tr>
                Logo (1:1)<\/td>1200\u00d71200 px<\/td>96\u00d796 px<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
                Doporu\u010den\u00ed PPC specialisty: Microsoft Audience Ads sd\u00edlej\u00ed stejn\u00e9 dimenze jako Google Display Network a Facebook Audience Network. Pokud m\u00e1te podklady pro responzivn\u00ed reklamu v Google nebo Meta, jsou kompatibiln\u00ed i tady.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                Bannery pro Facebook (Meta)<\/strong><\/h1>\n\n\n\n

                Meta je jin\u00fd sv\u011bt ne\u017e ostatn\u00ed displejov\u00e9 s\u00edt\u011b. Reklamy se nezobrazuj\u00ed na extern\u00edch webech, ale p\u0159\u00edmo ve feedu, stories, reels nebo messengeru. Proto jsou pravidla pro rozm\u011bry a form\u00e1ty v\u00fdrazn\u011b odli\u0161n\u00e1 \u2013 a ignorov\u00e1n\u00ed t\u011bchto rozd\u00edl\u016f je nej\u010dast\u011bj\u0161\u00ed chyba p\u0159i p\u0159enosu kreativ mezi platformami.<\/p>\n\n\n\n

                Single Image Ads \u2013 z\u00e1kladn\u00ed form\u00e1t<\/strong><\/h2>\n\n\n\n
                Placement<\/strong><\/td>Doporu\u010den\u00fd rozm\u011br<\/strong><\/td>Pom\u011br stran<\/strong><\/td>Max. soubor<\/strong><\/td><\/tr><\/thead>
                Feed (Facebook + Instagram)<\/strong><\/td>1080\u00d71080 px<\/td>1:1<\/td>30 MB<\/td><\/tr>
                Feed \u2013 na v\u00fd\u0161ku<\/strong><\/td>1080\u00d71350 px<\/td>4:5<\/td>30 MB<\/td><\/tr>
                Stories a Reels<\/strong><\/td>1080\u00d71920 px<\/td>9:16<\/td>30 MB<\/td><\/tr>
                Right Column (desktop)<\/strong><\/td>1080\u00d71080 px<\/td>1:1<\/td>30 MB<\/td><\/tr>
                Messenger Feed<\/strong><\/td>1200\u00d7628 px<\/td>1,91:1<\/td>30 MB<\/td><\/tr>
                Audience Network<\/strong><\/td>1200\u00d7628 px<\/td>1,91:1<\/td>30 MB<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                Technick\u00e9 limity:<\/strong><\/p>\n\n\n\n

                  \n
                • Max. velikost souboru: 30 MB (c\u00edlov\u00e1 velikost pro rychl\u00e9 na\u010d\u00edt\u00e1n\u00ed: do 1 MB)<\/li>\n\n\n\n
                • Form\u00e1ty: JPG, PNG<\/li>\n\n\n\n
                • Minim\u00e1ln\u00ed rozli\u0161en\u00ed: 1080 px na krat\u0161\u00ed stran\u011b<\/li>\n\n\n\n
                • Doporu\u010deno nahr\u00e1vat ve 2\u00d7 vy\u0161\u0161\u00edm rozli\u0161en\u00ed pro Retina displeje (2160\u00d72160 px)<\/li>\n<\/ul>\n\n\n\n
                  Doporu\u010den\u00ed PPC specialisty: Meta zru\u0161ila pravidlo 20 % textu v obr\u00e1zku, ale reklamy s p\u0159em\u00edrou textu st\u00e1le dost\u00e1vaj\u00ed ni\u017e\u0161\u00ed dosah. \u010c\u00edm m\u00e9n\u011b textu v obr\u00e1zku, t\u00edm l\u00e9pe. Kl\u00ed\u010dov\u00e9 sd\u011blen\u00ed dejte do prim\u00e1rn\u00edho textu, ne do obr\u00e1zku.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                  Carousel Ads<\/strong><\/h2>\n\n\n\n

                  Carousel form\u00e1t zobrazuje v\u00edce karet (2\u201310) v jedn\u00e9 reklam\u011b. Ka\u017ed\u00e1 karta m\u016f\u017ee m\u00edt vlastn\u00ed obr\u00e1zek, nadpis a odkaz.<\/p>\n\n\n\n

                  Parametr<\/strong><\/td>Specifikace<\/strong><\/td><\/tr><\/thead>
                  Rozm\u011br<\/td>1080\u00d71080 px (1:1) \u2013 povinn\u011b \u010dtverec<\/td><\/tr>
                  Form\u00e1ty<\/td>JPG, PNG (statick\u00e9), MP4, MOV, GIF (video)<\/td><\/tr>
                  Po\u010det karet<\/td>2\u201310<\/td><\/tr>
                  Max. velikost souboru<\/td>30 MB (obraz), 4 GB (video)<\/td><\/tr>
                  Minim\u00e1ln\u00ed rozli\u0161en\u00ed<\/td>1080\u00d71080 px<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                  Safe zone u Stories a Reels<\/strong><\/h2>\n\n\n\n

                  U vertik\u00e1ln\u00edch form\u00e1t\u016f (Stories, Reels) mus\u00edte respektovat bezpe\u010dn\u00e9 z\u00f3ny \u2013 oblasti p\u0159ekryt\u00e9 UI prvky jako profilov\u00e1 fotka, CTA tla\u010d\u00edtko nebo navigace.<\/p>\n\n\n\n

                  Oblast<\/strong><\/td>Doporu\u010den\u00e1 buffer z\u00f3na<\/strong><\/td><\/tr><\/thead>
                  Naho\u0159e<\/td>14 % v\u00fd\u0161ky<\/td><\/tr>
                  Dole<\/td>35 % v\u00fd\u0161ky<\/td><\/tr>
                  Boky (ka\u017ed\u00e1 strana)<\/td>6 % \u0161\u00ed\u0159ky<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
                  Doporu\u010den\u00ed PPC specialisty: Jedno univerz\u00e1ln\u00ed pravidlo: nikdy nenavrhujte stories bez safe zone \u0161ablony. Logo, headline nebo CTA v zak\u00e1zan\u00e9 z\u00f3n\u011b = reklama, kter\u00e1 vypad\u00e1 amat\u00e9rsky.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                  Srovn\u00e1n\u00ed: co plat\u00ed pro v\u0161echny platformy<\/strong><\/h1>\n\n\n\n
                  Parametr<\/strong><\/td>Google Ads<\/strong><\/td>Sklik<\/strong><\/td>Microsoft Ads<\/strong><\/td>Meta<\/strong><\/td><\/tr><\/thead>
                  Max. soubor (klasick\u00fd)<\/td>150 kB<\/td>250 kB<\/td>50\u2013250 kB<\/td>30 MB<\/td><\/tr>
                  Max. soubor (responzivn\u00ed)<\/td>5 MB<\/td>1 MB<\/td>\u2014<\/td>30 MB<\/td><\/tr>
                  Form\u00e1ty<\/td>JPG\/PNG\/GIF<\/td>JPG\/PNG\/GIF\/WebP\/AVIF<\/td>GIF\/JPEG\/PNG<\/td>JPG\/PNG<\/td><\/tr>
                  Text v obr\u00e1zku (resp.)<\/td>nesm\u00ed b\u00fdt<\/td>nesm\u00ed b\u00fdt<\/td>doporu\u010deno bez textu<\/td>bez tvrd\u00e9ho limitu<\/td><\/tr>
                  Pixel perfekt?<\/td>Ano<\/td>Ano<\/td>Ano<\/td>Ne (pom\u011bry stran)<\/td><\/tr>
                  HTML5 podpora<\/td>Ano (podm\u00edn\u011bn\u011b)<\/td>Ne<\/td>Ano<\/td>Ne<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                  Nej\u010dast\u011bj\u0161\u00ed chyby p\u0159i p\u0159\u00edprav\u011b banner\u016f<\/strong><\/h1>\n\n\n\n

                  Za lety pr\u00e1ce s PPC kampan\u011bmi se opakuj\u00ed st\u00e1le stejn\u00e9 probl\u00e9my. Tady jsou ty nej\u010dast\u011bj\u0161\u00ed:<\/p>\n\n\n\n

                  1. Rozm\u011bry nejsou pixel perfekt<\/strong><\/h3>\n\n\n\n

                  728\u00d789 m\u00edsto 728\u00d790 \u2013 syst\u00e9m soubor odm\u00edtne. Plat\u00ed pro Google i Sklik. Meta je tolerantn\u011bj\u0161\u00ed (p\u0159ij\u00edm\u00e1 pom\u011bry stran), ale Google a Sklik ne.<\/p>\n\n\n\n

                  2. Nadm\u00edru velk\u00fd banner<\/strong><\/h3>\n\n\n\n

                  Grafik dod\u00e1 PNG o velikosti 400 kB a div\u00edme se, pro\u010d to nejde nahr\u00e1t. Optimalizujte kompresi je\u0161t\u011b p\u0159ed odesl\u00e1n\u00edm \u2013 v Google m\u00e1te 150 kB, v Skliku 250 kB. Ne kilobyt\u016f v\u00edce.<\/p>\n\n\n\n

                  3. Text a logo v kreativ\u011b pro responzivn\u00ed reklamu<\/strong><\/h3>\n\n\n\n

                  To nej\u010dast\u011bj\u0161\u00ed nedorozum\u011bn\u00ed mezi grafikem a PPC specialistou. Kreativa pro responzivn\u00ed form\u00e1t je \u010dist\u00e1 fotografie. Text, logo, CTA tla\u010d\u00edtko \u2013 to v\u0161e dod\u00e1v\u00e1te jako samostatn\u00e9 textov\u00e9 a grafick\u00e9 prvky do syst\u00e9mu.<\/p>\n\n\n\n

                  4. Jeden rozm\u011br pro v\u0161echny<\/strong><\/h3>\n\n\n\n

                  Tvorba banneru jen v jednom form\u00e1tu dramaticky omezuje dostupn\u00e9 inventory. Ve v\u00fdsledku plat\u00edte v\u00edc za m\u00ed\u0148 zobrazen\u00ed.<\/p>\n\n\n\n

                  5. Ignorov\u00e1n\u00ed mobiln\u00edch form\u00e1t\u016f<\/strong><\/h3>\n\n\n\n

                  Mobiln\u00ed bannery (320\u00d750, 320\u00d7100) jsou na mnoha webech nej\u010dast\u011bj\u0161\u00edm form\u00e1tem. Vynechat je je jako nevys\u00edlat reklamu na mobily.<\/p>\n\n\n\n

                  6. P\u0159enos kreativ z Meta do GDN bez \u00faprav<\/strong><\/h3>\n\n\n\n

                  Bannery navr\u017een\u00e9 pro Facebook feed (1:1) nejsou tot\u00e9\u017e co podklady pro GDN. Pom\u011bry stran, limity textu, technick\u00e9 po\u017eadavky \u2013 v\u0161e je jin\u00e9.<\/p>\n\n\n\n

                  Z\u00e1v\u011br: Stru\u010dn\u00fd checklist p\u0159ed odesl\u00e1n\u00edm grafikovi<\/strong><\/h1>\n\n\n\n

                  Bannery jsou podstatnou slo\u017ekou ka\u017ed\u00e9 PPC reklamy. Ale jako v\u0161echno, nen\u00ed to \u00fapln\u011b zadarmo. Je pot\u0159eba zvolit po\u0159\u00e1dnou kreativu s ohledem na aktu\u00e1ln\u00ed pot\u0159eby u\u017eivatel\u016f (plavky uprost\u0159ed zimy se budou prod\u00e1vat t\u011b\u017eko) a dodr\u017eet technick\u00e9 i pr\u00e1vn\u00ed podm\u00ednky.<\/p>\n\n\n\n

                  Ne\u017e po\u0161lete podklady grafikovi, projd\u011bte si tento rychl\u00fd checklist:<\/p>\n\n\n\n

                    \n
                  • \u2705 Rozm\u011bry<\/strong> \u2013 m\u00e1te p\u0159ipraven\u00e9 varianty pro v\u0161echny kl\u00ed\u010dov\u00e9 form\u00e1ty dan\u00e9 platformy?<\/li>\n\n\n\n
                  • \u2705 Velikost souboru<\/strong> \u2013 nep\u0159ekra\u010duje banner povolen\u00fd limit (KB\/MB)?<\/li>\n\n\n\n
                  • \u2705 Form\u00e1t souboru<\/strong> \u2013 JPG, PNG, GIF nebo HTML5 podle po\u017eadavk\u016f platformy?<\/li>\n\n\n\n
                  • \u2705 Animace<\/strong> \u2013 pokud banner animujete, je d\u00e9lka animace v mez\u00edch pravidel?<\/li>\n\n\n\n
                  • \u2705 Text v banneru<\/strong> \u2013 nep\u0159ekra\u010duje doporu\u010den\u00fd pod\u00edl plochy (zejm\u00e9na u Meta)?<\/li>\n\n\n\n
                  • \u2705 Pr\u00e1vn\u00ed n\u00e1le\u017eitosti<\/strong> \u2013 m\u00e1te v kreativ\u011b v\u0161e povinn\u00e9 (ceny, disclaimery, podm\u00ednky)?<\/li>\n\n\n\n
                  • \u2705 C\u00edlov\u00e1 URL<\/strong> \u2013 je odkaz funk\u010dn\u00ed a vede na relevantn\u00ed str\u00e1nku?<\/li>\n<\/ul>\n\n\n\n

                    Pokud chcete, aby v\u0161echno prob\u00edhalo jako po m\u00e1sle, nebojte se m\u011b oslovit. M\u00e1m v\u00edce ne\u017e 10 let zku\u0161enost\u00ed s PPC kampan\u011bmi v\u010detn\u011b bannerov\u00e9 reklamy a v\u00edm, na co si d\u00e1t pozor \u2013 od nastaven\u00ed kampan\u00ed p\u0159es v\u00fdb\u011br form\u00e1t\u016f a\u017e po anal\u00fdzu v\u00fdkonu v GA4. Napi\u0161te a n\u011bco spolu vymysl\u00edme. <\/p>\n","protected":false},"excerpt":{"rendered":"

                    Tvorba banner\u016f pro displejov\u00e9 kampan\u011b m\u00e1 jedno nep\u0159\u00edjemn\u00e9 specifikum: ka\u017ed\u00e1 platforma hraje podle vlastn\u00edch pravidel. Google chce jin\u00e9 rozm\u011bry ne\u017e Meta, Sklik m\u00e1 p\u0159\u00edsn\u011bj\u0161\u00ed\u2026<\/p>\n","protected":false},"author":1,"featured_media":1563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,44],"tags":[],"class_list":["post-1426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-navody","category-pro-klienty"],"yoast_head":"\nRozm\u011bry PPC banner\u016f: Kompletn\u00ed p\u0159ehled form\u00e1t\u016f pro Google Ads, Sklik, Microsoft Ads a Meta - Vojt\u011bch Audy<\/title>\n<meta name=\"description\" content=\"Marketingov\u00fd blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vojtechaudy.cz\/clanky\/rozmery-banneru\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rozm\u011bry PPC banner\u016f: Kompletn\u00ed p\u0159ehled form\u00e1t\u016f pro Google Ads, Sklik, Microsoft Ads a Meta - Vojt\u011bch Audy\" \/>\n<meta property=\"og:description\" content=\"Tvorba banner\u016f pro displejov\u00e9 kampan\u011b m\u00e1 jedno nep\u0159\u00edjemn\u00e9 specifikum: ka\u017ed\u00e1 platforma hraje podle vlastn\u00edch pravidel. 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