{"id":148,"date":"2018-05-25T16:06:34","date_gmt":"2018-05-25T16:06:34","guid":{"rendered":"http:\/\/vojtechaudy.cz\/clanky\/?p=148"},"modified":"2026-06-01T12:47:32","modified_gmt":"2026-06-01T12:47:32","slug":"google-predstavil-nove-cileni-zivotni-publika","status":"publish","type":"post","link":"https:\/\/vojtechaudy.cz\/clanky\/google-predstavil-nove-cileni-zivotni-publika\/","title":{"rendered":"Google p\u0159edstavil nov\u00e9 c\u00edlen\u00ed &#8211; \u017eivotn\u00ed publika"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google v t\u011bchto dnech p\u0159edstavil novinku v c\u00edlen\u00ed na u\u017eivatele &#8211; \u017eivotn\u00ed ud\u00e1losti. Mezi zat\u00edm spu\u0161t\u011bn\u00fdmi&nbsp;ud\u00e1lostmi je <em>Dokon\u010den\u00e9 vysoko\u0161kolsk\u00e9ho studia<\/em>, <em>St\u011bhov\u00e1n\u00ed<\/em> a <em>Svatba<\/em>. Ale dal\u0161\u00ed \u017eivotn\u00ed ud\u00e1losti jsou v beta a tak se jich jist\u011b brzo do\u010dk\u00e1me v rozhran\u00ed Adwords.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"504\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2018\/05\/Nov\u00e9-c\u00edlen\u00ed-na-\u017eivotn\u00ed-ud\u00e1losti-vojtechaudy.cz_.png\" alt=\"Nov\u00e9 c\u00edlen\u00ed na \u017eivotn\u00ed ud\u00e1losti\" class=\"wp-image-150\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2018\/05\/Nov\u00e9-c\u00edlen\u00ed-na-\u017eivotn\u00ed-ud\u00e1losti-vojtechaudy.cz_.png 592w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2018\/05\/Nov\u00e9-c\u00edlen\u00ed-na-\u017eivotn\u00ed-ud\u00e1losti-vojtechaudy.cz_-300x255.png 300w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Je to dal\u0161\u00ed posun od c\u00edlen\u00ed pomoci kl\u00ed\u010dov\u00fdch slov a str\u00e1nek k c\u00edlen\u00ed na u\u017eivatele a jejich u\u017eivatelsk\u00e9 chov\u00e1n\u00ed. V reklamn\u00edm syst\u00e9mu <em>Facebook<\/em> je toto c\u00edlen\u00ed u\u017e del\u0161\u00ed dobu a tak bylo sp\u00ed\u0161e jenom ot\u00e1zkou \u010dasu, kdy s t\u00edm p\u0159ijde Google.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Pro PPC specialisty se tak otev\u00edr\u00e1 dal\u0161\u00ed mo\u017enost, jak p\u0159esn\u011bji zac\u00edlit na u\u017eivatele. Nap\u0159\u00edklad zac\u00edlit na \u017eeny, co pl\u00e1nuji svatbu, a nab\u00eddnou j\u00edm svatebn\u00ed \u0161aty \u010di dopl\u0148ky k \u0161at\u016fm. Nebo k \u010derstv\u011b p\u0159est\u011bhovan\u00fdm lidem nab\u00eddnout 10 % slevu na nov\u00fd n\u00e1bytek. Mo\u017enost\u00ed je spousta a uvid\u00edme, co bude fungovat, a co ne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle slov Google budou tyto publika men\u0161\u00ed, ne\u017e <em>Z\u00e1jmy<\/em>, ale v\u011bt\u0161\u00ed, ne\u017e <em>Z\u00e1jem o koupi<\/em>. P\u0159ece jenom svatbu \/ st\u011bhov\u00e1n\u00ed nepl\u00e1nujete ka\u017ed\u00fd den.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedinou nev\u00fdhodou tohoto c\u00edlen\u00ed, \u017ee je zat\u00edm dostupn\u00e9 pouze pro <em>Youtube<\/em> a <em>Gmail kampan\u011b<\/em>. Ale o\u010dek\u00e1v\u00e1m, \u017ee pro klasick\u00e9 obsahov\u00e9 kampan\u011b budou z\u00e1hy n\u00e1sledovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tak u\u017e p\u0159em\u00fd\u0161l\u00edte, na co je pou\u017eijete? \ud83d\ude09<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-d05cb3ef wp-block-group-is-layout-flex\" style=\"border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;background-color:#fafffa\">\n<figure class=\"wp-block-image size-full wp-container-content-e1bb55cb\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2025\/12\/image-4.png\" alt=\"\" class=\"wp-image-1304\"\/><\/figure>\n\n\n\n<p class=\"has-open-sans-font-family has-x-small-font-size wp-block-paragraph\" style=\"padding-right:0;padding-left:0\"><a href=\"https:\/\/chat.whatsapp.com\/LcFysvgHBgKKPKXrIgX63F\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159idejte se do <strong>WhatsApp skupiny,<\/strong><\/a> kde sd\u00edl\u00edm odkazy na nov\u00e9 \u010dl\u00e1nky a dal\u0161\u00ed zaj\u00edmavosti ze sv\u011bta webov\u00e9 analytiky a online marketingu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google v t\u011bchto dnech p\u0159edstavil novinku v c\u00edlen\u00ed na u\u017eivatele &#8211; \u017eivotn\u00ed ud\u00e1losti. Mezi zat\u00edm spu\u0161t\u011bn\u00fdmi&nbsp;ud\u00e1lostmi je Dokon\u010den\u00e9 vysoko\u0161kolsk\u00e9ho studia, St\u011bhov\u00e1n\u00ed a Svatba. Ale\u2026<\/p>\n","protected":false},"author":5,"featured_media":1332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[6,7,5],"class_list":["post-148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-novinky","tag-cileni","tag-novinka","tag-publikum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google p\u0159edstavil nov\u00e9 c\u00edlen\u00ed - \u017eivotn\u00ed publika - Vojt\u011bch Audy<\/title>\n<meta name=\"description\" content=\"Marketingov\u00fd blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vojtechaudy.cz\/clanky\/google-predstavil-nove-cileni-zivotni-publika\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google p\u0159edstavil nov\u00e9 c\u00edlen\u00ed - \u017eivotn\u00ed publika - Vojt\u011bch Audy\" \/>\n<meta property=\"og:description\" content=\"Google v t\u011bchto dnech p\u0159edstavil novinku v c\u00edlen\u00ed na u\u017eivatele &#8211; \u017eivotn\u00ed ud\u00e1losti. Mezi zat\u00edm spu\u0161t\u011bn\u00fdmi&nbsp;ud\u00e1lostmi je Dokon\u010den\u00e9 vysoko\u0161kolsk\u00e9ho studia, St\u011bhov\u00e1n\u00ed a Svatba. 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