{"id":1517,"date":"2026-05-07T19:07:05","date_gmt":"2026-05-07T19:07:05","guid":{"rendered":"https:\/\/vojtechaudy.cz\/clanky\/?p=1517"},"modified":"2026-06-02T06:28:54","modified_gmt":"2026-06-02T06:28:54","slug":"chatgpt-ads","status":"publish","type":"post","link":"https:\/\/vojtechaudy.cz\/clanky\/chatgpt-ads\/","title":{"rendered":"Prvn\u00ed pohled na ChatGPT Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">OpenAI ud\u011blalo dal\u0161\u00ed d\u016fle\u017eit\u00fd krok sm\u011brem k vlastn\u00ed reklamn\u00ed platform\u011b. Reklamy v ChatGPT u\u017e nejsou jen uzav\u0159en\u00fdm pilotem pro vybranou skupinu inzerent\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nov\u011b se za\u010d\u00edn\u00e1 otev\u00edrat beta verze samoobslu\u017en\u00e9ho rozhran\u00ed OpenAI Ads Manager. P\u0159es n\u011bj se mohou firmy v USA registrovat, nastavovat kampan\u011b, spravovat rozpo\u010dty, nahr\u00e1vat kreativy a sledovat v\u00fdkon kampan\u00ed p\u0159\u00edmo v jednom rozhran\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto jsem p\u0159ipravil tento \u010dl\u00e1nek, ve kter\u00e9m se pod\u00edv\u00e1me pod pokli\u010dku cel\u00e9 zm\u011bny, projdeme si jednotliv\u00e9 \u010d\u00e1sti nov\u00e9ho reklamn\u00edho ekosyst\u00e9mu a kr\u00e1tce se zamysl\u00edme nad t\u00edm, kam se reklama v ChatGPT m\u016f\u017ee d\u00e1l posunout.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co se vlastn\u011b m\u011bn\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dote\u010f byly reklamy v ChatGPT pom\u011brn\u011b uzav\u0159en\u00fdm sv\u011btem hlavn\u011b pro velk\u00e9 zna\u010dky. Nejd\u0159\u00edve OpenAI navazovalo spolupr\u00e1ce s vybran\u00fdmi inzerenty nap\u0159\u00edmo, pozd\u011bji do pilotu p\u0159izvalo i velk\u00e9 americk\u00e9 agentury.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To se ale za\u010d\u00edn\u00e1 m\u011bnit. OpenAI nov\u011b otev\u00edr\u00e1 samoobslu\u017en\u00fd reklamn\u00ed syst\u00e9m pro americk\u00e9 inzerenty, podobn\u011b jako ho zn\u00e1me z Google Ads, Meta Ads nebo jin\u00fdch reklamn\u00edch platforem. Inzerent u\u017e tedy nemus\u00ed m\u00edt p\u0159\u00edmou smlouvu s OpenAI ani zastupov\u00e1n\u00ed velkou agenturou. Kampan\u011b si bude mo\u017en\u00e9 spustit po vlastn\u00ed ose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samoz\u0159ejm\u011b i tady bude platit to sam\u00e9 jako u jin\u00fdch reklamn\u00edch syst\u00e9m\u016f. Rozhran\u00ed m\u016f\u017ee b\u00fdt dostupn\u00e9 pro v\u0161echny, ale dobr\u00e9 v\u00fdsledky budou po\u0159\u00e1d vy\u017eadovat strategii, zku\u0161enosti, kvalitn\u00ed m\u011b\u0159en\u00ed a schopnost vyhodnocovat, co skute\u010dn\u011b funguje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Druhou d\u016fle\u017eitou novinkou je CPC bidding. V prvn\u00ed f\u00e1zi \u0161lo reklamy nakupovat hlavn\u011b p\u0159es CPM, tedy cenu za tis\u00edc zobrazen\u00ed. Nov\u011b OpenAI p\u0159id\u00e1v\u00e1 tak\u00e9 model ceny za proklik, co\u017e je pro v\u00fdkonnostn\u00ed marketing mnohem zaj\u00edmav\u011bj\u0161\u00ed. Reklama tak nemus\u00ed b\u00fdt jen o z\u00e1sahu, ale m\u016f\u017ee se za\u010d\u00edt vyhodnocovat i podle toho, jestli \u010dlov\u011bk skute\u010dn\u011b kliknul a pokra\u010doval d\u00e1l na web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b toho OpenAI ve\u0159ejn\u011b p\u0159edstavilo OpenAI Pixel a Conversions API. Oboje u\u017e bylo v\u00edcem\u00e9n\u011b zn\u00e1m\u00e9 z r\u016fzn\u00fdch komunit a diskuz\u00ed, ale te\u010f k tomu existuje ofici\u00e1ln\u00ed dokumentace a n\u00e1vod, jak m\u011b\u0159en\u00ed nastavit. Pro inzerenty je to z\u00e1sadn\u00ed, proto\u017ee bez m\u011b\u0159en\u00ed by \u0161lo jen t\u011b\u017eko vyhodnocovat v\u00fdkon kampan\u00ed, sestav a jednotliv\u00fdch reklam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ctvrtou d\u016fle\u017eitou novinkou je Advertiser API. To bude zaj\u00edmav\u00e9 hlavn\u011b pro v\u011bt\u0161\u00ed inzerenty, agentury a n\u00e1stroje t\u0159et\u00edch stran. Umo\u017e\u0148uje programaticky spravovat kampan\u011b, reklamn\u00ed sestavy, reklamy, soubory i v\u00fdkonov\u00e9 reporty. Jin\u00fdmi slovy: OpenAI t\u00edm za\u010d\u00edn\u00e1 stav\u011bt z\u00e1klady reklamn\u00edho ekosyst\u00e9mu, kter\u00fd nebude st\u00e1t jen na ru\u010dn\u00ed spr\u00e1v\u011b v rozhran\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OpenAI Ads Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Samotn\u00e9 rozhran\u00ed pro spr\u00e1vu reklam v ChatGPT najdete na adrese <a href=\"https:\/\/ads.openai.com\/\">https:\/\/ads.openai.com<\/a>. M\u016f\u017ee se ale st\u00e1t, \u017ee se na str\u00e1nku v\u016fbec nedostanete. Minim\u00e1ln\u011b v dob\u011b psan\u00ed tohoto \u010dl\u00e1nku m\u011blo OpenAI nastavenou docela \u00fasm\u011bvnou bezpe\u010dnostn\u00ed funkci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se nep\u0159ipoj\u00edte z USA, str\u00e1nka jednodu\u0161e zavol\u00e1 <code>window.close();<\/code> a sama se zav\u0159e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e si ale p\u0159es VPN nastav\u00edte americkou IP adresu, zobraz\u00ed se v\u00e1m \u00favodn\u00ed str\u00e1nka reklamn\u00edho syst\u00e9mu s v\u00fdzvou k p\u0159ihl\u00e1\u0161en\u00ed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adfcc9f45b50&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adfcc9f45b50\" class=\"aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"467\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-7.png\" alt=\"\" class=\"wp-image-1523\" style=\"aspect-ratio:1.7195633921074727;width:495px;height:auto\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-7.png 803w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-7-300x174.png 300w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-7-768x447.png 768w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">P\u0159ihl\u00e1sit se d\u00e1 p\u0159es e-mail nebo pomoc\u00ed \u00fa\u010dtu Google, Apple \u010di Microsoft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po p\u0159ihl\u00e1\u0161en\u00ed v\u00e1s \u010dek\u00e1 pr\u016fvodce zalo\u017een\u00edm reklamn\u00edho \u00fa\u010dtu. A tady bohu\u017eel zat\u00edm skon\u010d\u00edte, pokud nem\u00e1te americkou firmu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zkusil jsem si zalo\u017eit vlastn\u00ed \u00fa\u010det, ale kdy\u017e v\u0161e vypln\u00edte podle pravdy, syst\u00e9m v\u00e1s d\u00e1l nepust\u00ed. M\u00edsto toho zobraz\u00ed informaci, \u017ee slu\u017eba zat\u00edm nen\u00ed ve va\u0161\u00ed zemi dostupn\u00e1.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adfcc9f4602a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adfcc9f4602a\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-8-1024x559.png\" alt=\"\" class=\"wp-image-1524\" style=\"aspect-ratio:1.831963954412934;width:512px;height:auto\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-8-1024x559.png 1024w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-8-300x164.png 300w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-8-768x419.png 768w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-8-1536x838.png 1536w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-8.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Z\u00e1kladn\u00ed pr\u016fvodce nastaven\u00edm OpenAI Ads Manager<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Pokud ale budete tvrdit, \u017ee jste z USA, dostanete se k poli <strong>US Employer Identification Number<\/strong>. Zjednodu\u0161en\u011b \u0159e\u010deno se v\u00e1s syst\u00e9m pt\u00e1 na americkou obdobu I\u010cO\/DI\u010c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tohle \u010d\u00edslo samoz\u0159ejm\u011b nen\u00ed probl\u00e9m n\u011bkde dohledat. Jen\u017ee tady u\u017e mi to p\u0159i\u0161lo za hranou. Posledn\u00ed v\u011bc, kterou pot\u0159ebuji, je m\u00edt p\u0159\u00edpadn\u00e9 probl\u00e9my s americk\u00fdmi \u00fa\u0159ady kv\u016fli tomu, \u017ee jsem se vyd\u00e1val za ciz\u00ed americkou firmu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto jsem se d\u00e1l nedostal a budu si muset je\u0161t\u011b p\u00e1r m\u011bs\u00edc\u016f po\u010dkat. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">OpenAI Ads Manager: rozhran\u00ed, kampan\u011b a hromadn\u00fd import<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To ale ni\u010demu nevad\u00ed. I tak v\u00e1m m\u016f\u017eu uk\u00e1zat, jak rozhran\u00ed p\u0159ibli\u017en\u011b vypad\u00e1. Vypom\u016f\u017eu si <a href=\"https:\/\/www.youtube.com\/watch?v=oIehXl9z9YY\" type=\"link\" id=\"https:\/\/www.youtube.com\/watch?v=oIehXl9z9YY\">screenshoty z videa<\/a>, kter\u00e9 ukazuje zalo\u017een\u00ed reklamn\u00edho \u00fa\u010dtu. Ve stru\u010dnosti bych ho popsal jako jednodu\u0161\u0161\u00ed rozhran\u00ed ve stylu Facebook Ads.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adfcc9f464e4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adfcc9f464e4\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-10-1024x576.png\" alt=\"\" class=\"wp-image-1526\" style=\"width:567px;height:auto\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-10-1024x576.png 1024w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-10-300x169.png 300w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-10-768x432.png 768w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-10.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">P\u0159ehled z\u00e1kladn\u00edho rozhran\u00ed OpenAI Ads Manageru. Z \u00favodn\u00ed obrazovky se dostanete do samotn\u00e9ho Ads Manageru, nastaven\u00ed reklamn\u00edho \u00fa\u010dtu, spr\u00e1vy u\u017eivatel\u016f, nastaven\u00ed konverz\u00ed a dal\u0161\u00edch \u010d\u00e1st\u00ed syst\u00e9mu.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Co\u017e je celkem pochopiteln\u00e9. D\u00edv\u00e1me se na produkt, kter\u00fd je star\u00fd jen n\u011bkolik m\u011bs\u00edc\u016f. Prvn\u00ed ve\u0159ejn\u00e9 zm\u00ednky o tomto n\u00e1stroji poch\u00e1z\u00ed z \u00fanora leto\u0161n\u00edho roku a OpenAI do n\u011bj zat\u00edm postupn\u011b dopl\u0148uje a testuje z\u00e1kladn\u00ed prvky nov\u00e9ho reklamn\u00edho syst\u00e9mu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jin\u00fdmi slovy: to, co dnes p\u016fsob\u00ed jako jednoduch\u00e9 a trochu syrov\u00e9 rozhran\u00ed, m\u016f\u017ee za rok vypadat \u00fapln\u011b jinak. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A je dost mo\u017en\u00e9, \u017ee se nad t\u011bmito screenshoty budeme za p\u00e1r m\u011bs\u00edc\u016f u\u017e jen ti\u0161e usm\u00edvat.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adfcc9f46970&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adfcc9f46970\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-11-1024x576.png\" alt=\"\" class=\"wp-image-1527\" style=\"width:516px;height:auto\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-11-1024x576.png 1024w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-11-300x169.png 300w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-11-768x432.png 768w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-11.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Samotn\u00e9 kampan\u011b je mo\u017en\u00e9 zakl\u00e1dat jednotliv\u011b prost\u0159ednictv\u00edm pr\u016fvodce v rozhran\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokro\u010dilej\u0161\u00ed u\u017eivatel\u00e9 ale mohou vyu\u017e\u00edt i hromadn\u00fd import, a to bu\u010f p\u0159es Google Sheet, nebo pomoc\u00ed excelov\u00e9ho souboru. To nazna\u010duje, \u017ee OpenAI u\u017e od za\u010d\u00e1tku po\u010d\u00edt\u00e1 i s v\u011bt\u0161\u00edmi \u00fa\u010dty, kde by ru\u010dn\u00ed zakl\u00e1d\u00e1n\u00ed kampan\u00ed po jedn\u00e9 rychle p\u0159estalo d\u00e1vat smysl.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adfcc9f46cf8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adfcc9f46cf8\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"543\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-6-1024x543.png\" alt=\"\" class=\"wp-image-1522\" style=\"aspect-ratio:1.8859133897461424;width:502px;height:auto\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-6-1024x543.png 1024w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-6-300x159.png 300w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-6-768x407.png 768w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-6-1536x815.png 1536w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-6.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Na prvn\u00ed pohled jde o jednoduch\u00fd pr\u016fvodce, ve kter\u00e9m se nastavuj\u00ed z\u00e1kladn\u00ed parametry kampan\u011b, jako je n\u00e1zev, rozpo\u010det, zp\u016fsob n\u00e1kupu reklamy nebo dal\u0161\u00ed d\u016fle\u017eit\u00e9 volby pro jej\u00ed spu\u0161t\u011bn\u00ed.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Jak funguj\u00ed reklamn\u00ed kampan\u011b v ChatGPT<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Struktura \u00fa\u010dtu je pom\u011brn\u011b zn\u00e1m\u00e1 z ostatn\u00edch reklamn\u00edch syst\u00e9m\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1me zde <strong>kampa\u0148, reklamn\u00ed sestavu a reklamu<\/strong>. Kampa\u0148 \u0159e\u0161\u00ed c\u00edl, rozpo\u010det, term\u00edny a zemi. Reklamn\u00ed sestava se vztahuje k ur\u010dit\u00e9mu t\u00e9matu, z\u00e1m\u011bru nebo pot\u0159eb\u011b u\u017eivatele. A samotn\u00e1 reklama obsahuje titulek, popisek, obr\u00e1zek a c\u00edlovou URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1sadn\u00ed rozd\u00edl oproti ostatn\u00edm syst\u00e9m\u016fm bude v tom, \u017ee se nebav\u00edme o klasick\u00e9m c\u00edlen\u00ed pomoc\u00ed kl\u00ed\u010dov\u00fdch slov, jak ho zn\u00e1me t\u0159eba z Google Ads. ChatGPT Ads pracuj\u00ed hlavn\u011b s kontextem konverzace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inzerent m\u016f\u017ee dodat takzvan\u00e9 <strong>context hints<\/strong>, tedy vod\u00edtka, u jak\u00fdch typ\u016f konverzac\u00ed, t\u00e9mat nebo pot\u0159eb m\u016f\u017ee b\u00fdt jeho produkt relevantn\u00ed. Beru to jako tematick\u00fd sign\u00e1l pro reklamn\u00ed syst\u00e9m. A\u017e praxe uk\u00e1\u017ee, jak p\u0159esn\u011b s t\u00edm pracovat, jak moc velk\u00fd vliv tato vod\u00edtka budou m\u00edt a jak je spr\u00e1vn\u011b ps\u00e1t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ChatGPT Ads a intent: reklama ve chv\u00edli, kdy u\u017eivatel \u0159e\u0161\u00ed probl\u00e9m<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Samotn\u00e9 c\u00edlen\u00ed z\u00e1rove\u0148 napov\u00edd\u00e1, kde budou tyto kampan\u011b nejsp\u00ed\u0161 nejsiln\u011bj\u0161\u00ed. Jejich hlavn\u00ed prostor vid\u00edm sp\u00ed\u0161e ve st\u0159edn\u00ed a z\u00e1v\u011bre\u010dn\u00e9 \u010d\u00e1sti n\u00e1kupn\u00edho trycht\u00fd\u0159e. Tedy ve chv\u00edli, kdy u\u017eivatel u\u017e m\u00e1 n\u011bjakou p\u0159edstavu z p\u0159edchoz\u00ed komunikace a reklama ho m\u016f\u017ee nasm\u011brovat na konkr\u00e9tn\u00ed \u0159e\u0161en\u00ed nebo e-shop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamy se tedy nebudou zobrazovat jen proto, \u017ee n\u011bkdo zadal obecn\u00e9 kl\u00ed\u010dov\u00e9 slovo typu \u201eboty\u201c. Sp\u00ed\u0161 p\u016fjde o situace, kdy u\u017eivatel v konverzaci \u0159e\u0161\u00ed konkr\u00e9tn\u00ed pot\u0159ebu, porovn\u00e1v\u00e1 mo\u017enosti, hled\u00e1 doporu\u010den\u00ed nebo se bl\u00ed\u017e\u00ed k rozhodnut\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pr\u00e1v\u011b tam m\u016f\u017ee b\u00fdt reklama v ChatGPT zaj\u00edmav\u00e1. Ne jako dal\u0161\u00ed banner n\u011bkde na webu, ale jako doporu\u010den\u00ed ve chv\u00edli, kdy \u010dlov\u011bk aktivn\u011b \u0159e\u0161\u00ed probl\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nap\u0159\u00edklad:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eJak\u00e9 boty si m\u00e1m koupit na v\u00edkendov\u00fd trek v Alp\u00e1ch?\u201c<br>\u201eJak\u00fd n\u00e1stroj pou\u017e\u00edt pro e-mailing men\u0161\u00edho e-shopu?\u201c<br>\u201eJak\u00fd CRM syst\u00e9m d\u00e1v\u00e1 smysl pro B2B firmu s p\u011bti obchodn\u00edky?\u201c<br>\u201eJak vybrat \u00fa\u010detn\u00ed software pro OSV\u010c?\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V tu chv\u00edli u\u017e \u010dlov\u011bk ne\u0159e\u0161\u00ed jen obecn\u00e9 informace. M\u00e1 konkr\u00e9tn\u00ed pot\u0159ebu, porovn\u00e1v\u00e1 mo\u017enosti a k n\u00e1kupu je pom\u011brn\u011b bl\u00edzko.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pr\u00e1v\u011b proto m\u016f\u017ee b\u00fdt ChatGPT hodn\u011b v\u00fdznamn\u00fdm hr\u00e1\u010dem ve sv\u011bt\u011b online reklamy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Anatomie ChatGPT reklamy <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poj\u010fme se pod\u00edvat na to, jak samotn\u00e1 reklama v ChatGPT Ads vypad\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklama v ChatGPT se zobrazuje pod odpov\u011bd\u00ed jako samostatn\u011b odd\u011blen\u00fd sponzorovan\u00fd blok. Na prvn\u00ed pohled jde o pom\u011brn\u011b jednoduch\u00fd form\u00e1t, ale pr\u00e1v\u011b v tom m\u016f\u017ee b\u00fdt jeho s\u00edla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nen\u00ed tu moc prostoru na reklamn\u00ed om\u00e1\u010dku, dlouh\u00e9 vysv\u011btlov\u00e1n\u00ed ani zbyte\u010dnou kreativitu. O to v\u00edc bude z\u00e1le\u017eet na p\u0159esnosti sd\u011blen\u00ed a na tom, jestli reklama dok\u00e1\u017ee rychle nav\u00e1zat na pot\u0159ebu, kterou u\u017eivatel pr\u00e1v\u011b \u0159e\u0161\u00ed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adfcc9f473e9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adfcc9f473e9\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"481\" height=\"497\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-5.png\" alt=\"\" class=\"wp-image-1520\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-5.png 481w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-5-290x300.png 290w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1klad reklamy tvo\u0159\u00ed celkem <strong>7 prvk\u016f<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>n\u00e1zev inzerenta<\/li>\n\n\n\n<li>favicona<\/li>\n\n\n\n<li>ozna\u010den\u00ed reklamy \u201eSponsored\u201c<\/li>\n\n\n\n<li>nadpis reklamy<\/li>\n\n\n\n<li>popis reklamy<\/li>\n\n\n\n<li>kreativa<\/li>\n\n\n\n<li>c\u00edlov\u00e1 str\u00e1nka<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V horn\u00ed \u010d\u00e1sti reklamy se zobrazuje n\u00e1zev inzerenta spolu s ozna\u010den\u00edm <strong>Sponsored<\/strong>. U\u017eivatel tak jasn\u011b vid\u00ed, \u017ee nejde o organickou \u010d\u00e1st odpov\u011bdi ChatGPT, ale o placen\u00e9 sd\u011blen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sou\u010d\u00e1st\u00ed horn\u00ed \u010d\u00e1sti je tak\u00e9 <strong>favicona<\/strong>, tedy mal\u00e9 logo zna\u010dky. OpenAI p\u0159\u00edmo uv\u00e1d\u00ed, \u017ee inzerent m\u00e1 v Ads Manageru nastavit n\u00e1zev inzerenta a faviconu p\u0159esn\u011b tak, jak chce, aby se v reklam\u011b zobrazovaly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed \u010d\u00e1st\u00ed je <strong>headline<\/strong> &#8211; reklamn\u00ed titulek. Podle doporu\u010den\u00ed OpenAI je dobr\u00e9 m\u00ed\u0159it zhruba na <strong>16 znak\u016f<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod n\u00edm je <strong>descriptio<\/strong>n &#8211; popis reklamy. Doporu\u010den\u00e1 d\u00e9lka je p\u0159ibli\u017en\u011b <strong>32 znak\u016f<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tady za\u010d\u00edn\u00e1 b\u00fdt vid\u011bt, jak moc \u00fasporn\u00fd form\u00e1t to je. Kdy\u017e to porovn\u00e1m nap\u0159\u00edklad s Google Ads, v responzivn\u00ed reklam\u011b ve vyhled\u00e1v\u00e1n\u00ed se mohou zobrazit a\u017e 3 nadpisy po 30 znac\u00edch a 2 popisy po 90 znac\u00edch. O Meta Ads rad\u0161i ani nemluv\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Market\u00e9r tak bude muset b\u00fdt hodn\u011b kreativn\u00ed. Cel\u00e9 hlavn\u00ed sd\u011blen\u00ed se m\u00e1 vej\u00edt zhruba do <strong>48 znak\u016f<\/strong>, co\u017e opravdu nen\u00ed moc. Na druhou stranu se ty limity mohou \u010dasem zm\u011bnit. Google Ads tak\u00e9 neza\u010d\u00ednaly s dne\u0161n\u00edmi roz\u0161\u00ed\u0159en\u00fdmi form\u00e1ty. P\u016fvodn\u00ed textov\u00e9 reklamy m\u011bly jeden nadpis do 25 znak\u016f a dva popisy do 35 znak\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vpravo od nadpisu a popisu se zobrazuje kreativa, A tady je d\u016fle\u017eit\u00e1 pozn\u00e1mka: OpenAI doporu\u010duje nepou\u017e\u00edvat jako hlavn\u00ed vizu\u00e1l logo, ale sp\u00ed\u0161e produkt nebo vizu\u00e1ln\u011b atraktivn\u00ed obr\u00e1zek, kter\u00fd souvis\u00ed s nab\u00eddkou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posledn\u00ed \u010d\u00e1st\u00ed je <strong>landing page<\/strong> aneb c\u00edlov\u00e1 str\u00e1nka. Na rozd\u00edl od konkurent\u016f nen\u00ed vid\u011bt jej\u00ed URL adresa, ale po prokliknut\u00ed se \u010dlov\u011bk na n\u00ed dostane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A to bude kl\u00ed\u010dov\u00fd prvek, kter\u00fd ur\u010d\u00ed, zdali dan\u00e1 reklama bude m\u00edt smysl nebo ne. \u0160patn\u00e1 c\u00edlov\u00e1 str\u00e1nka dok\u00e1\u017ee poh\u0159b\u00edt i sebelep\u0161\u00ed reklamu. A to si u\u017e nejeden PPC specialista za\u017eil na vlastn\u00ed k\u016f\u017ei.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u011b\u0159en\u00ed: pixel, Conversions API a deduplikace<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Samoz\u0159ejm\u011b se nem\u016f\u017eeme nezastavit u m\u011b\u0159en\u00ed, kter\u00e9 je z\u00e1kladem pro vyhodnocov\u00e1n\u00ed reklam. Z\u00e1kladn\u00ed pr\u00e1ci pro ka\u017ed\u00e9ho webov\u00e9ho analytika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>OpenAI Ads Measurement Pixel<\/strong> je klasick\u00fd m\u011b\u0159ic\u00ed skript do webu. Vlo\u017e\u00edte ho do hlavi\u010dky webu nebo Google Tag Manageru, inicializujete pomoc\u00ed <strong>Pixel ID<\/strong> a n\u00e1sledn\u011b vol\u00e1te ud\u00e1losti p\u0159es <code>oaiq(\"measure\", ...)<\/code>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pixel automaticky zachyt\u00e1v\u00e1 identifik\u00e1tor z URL c\u00edlov\u00e9 str\u00e1nky, ukl\u00e1d\u00e1 ho do <strong>first-party cookie<\/strong> a ke konverzn\u00edm ud\u00e1lostem p\u0159id\u00e1v\u00e1 informace jako <code>source_url<\/code> nebo \u010das ud\u00e1losti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N\u00ed\u017ee je uk\u00e1zka OpenAI Ads Measurement Pixelu:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code has-contrast-color has-neutral-background-color has-text-color has-background has-link-color wp-elements-1\"><code>&lt;script>\n  (function (w, d, s, u) {\n    if (w.oaiq) return;\n    var q = function () {\n      q.q.push(arguments);\n    };\n    q.q = &#91;];\n    w.oaiq = q;\n    var js = d.createElement(s);\n    js.async = true;\n    js.src = u;\n    var f = d.getElementsByTagName(s)&#91;0];\n    f.parentNode.insertBefore(js, f);\n  })(window, document, \"script\", \"https:\/\/bzrcdn.openai.com\/sdk\/oaiq.min.js\");\n\n  oaiq(\"init\", {\n    pixelId: \"&lt;YOUR-PIXEL-ID>\",\n  });\n&lt;\/script><\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podporovan\u00e9 ud\u00e1losti d\u00e1vaj\u00ed smysl pro e-commerce i leadgen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>page_viewed<\/li>\n\n\n\n<li>contents_viewed<\/li>\n\n\n\n<li>items_added<\/li>\n\n\n\n<li>checkout_started<\/li>\n\n\n\n<li>order_created<\/li>\n\n\n\n<li>lead_created<\/li>\n\n\n\n<li>registration_completed<\/li>\n\n\n\n<li>appointment_scheduled<\/li>\n\n\n\n<li>subscription_created<\/li>\n\n\n\n<li>trial_started<\/li>\n\n\n\n<li>custom<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro e-shopy jsou z\u00e1sadn\u00ed hlavn\u011b ud\u00e1losti <strong>order_created<\/strong>, <strong>checkout_started<\/strong>, <strong>items_added<\/strong> a <strong>contents_viewed<\/strong>. Pro B2B leadgen zase <strong>lead_created<\/strong>, <strong>appointment_scheduled<\/strong> nebo vlastn\u00ed <strong>custom eventy<\/strong>. Posledn\u00ed typ se bude hodit hlavn\u011b pro ud\u00e1losti, kter\u00e9 nepokr\u00fdvaj\u00ed standardn\u00ed eventy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u011b\u0159en\u00ed ChatGPT Ads: Conversions API, UTM parametry a cookies<\/strong>.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Druhou variantou je <strong>Conversions API<\/strong>. To je serverov\u00e9 m\u011b\u0159en\u00ed, kter\u00e9 OpenAI doporu\u010duje jako spolehliv\u011bj\u0161\u00ed zdroj ne\u017e samotn\u00fd pixel. Ud\u00e1losti se pos\u00edlaj\u00ed ze serveru a stejn\u011b jako nap\u0159\u00edklad u Meta Ads zde slou\u017e\u00ed <strong>event_id<\/strong> pro deduplikaci event\u016f. Bez toho se m\u016f\u017ee st\u00e1t, \u017ee se v\u00e1m jedna ud\u00e1lost zapo\u010d\u00edt\u00e1 dvakr\u00e1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b toho bude stejn\u011b jako u Facebooku pot\u0159eba tla\u010dit na PPC specialisty, aby u ka\u017ed\u00e9 reklamy nastavovali UTM parametry domluven\u00fdm zp\u016fsobem. Jinak z toho bude dal\u0161\u00ed \u0159\u00e1dek typu <strong>chatgpt \/ referral<\/strong>, <strong>openai \/ cpc<\/strong>, <strong>chatgptads \/ paid<\/strong> a podobn\u00fd analytick\u00fd gul\u00e1\u0161.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedin\u00e9, co OpenAI zat\u00edm nem\u00e1 vy\u0159e\u0161en\u00e9, je pr\u00e1ce s cookies li\u0161tou. Tady bude pot\u0159eba nasadit consent re\u017eim a spou\u0161t\u011bt zna\u010dku a\u017e ve chv\u00edli, kdy u\u017eivatel d\u00e1 souhlas. Nebudou se tedy odes\u00edlat anonymn\u00ed data, jak to zn\u00e1me nap\u0159\u00edklad z Google Analytics 4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co to znamen\u00e1 pro PPC specialisty<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z pohledu PPC specialisty, kter\u00fd nepracuje pro americk\u00e9 klienty, to zat\u00edm nebude znamenat nic z\u00e1sadn\u00edho. Sp\u00ed\u0161 je to sign\u00e1l, \u017ee tu vznik\u00e1 nov\u00fd v\u00fdkonnostn\u00ed kan\u00e1l. A \u017ee bude dobr\u00e9 za\u010d\u00edt p\u0159em\u00fd\u0161let, jak se na n\u011bj p\u0159ipravit a sledovat novinky okolo jeho v\u00fdvoje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto\u017ee leto\u0161n\u00ed V\u00e1noce s velkou pravd\u011bpodobnost\u00ed u\u017e nebudou jen o sou\u010dasn\u00fdch v\u00fdkonnostn\u00edch kan\u00e1lech, jako jsou Google Ads, Seznam Sklik, Meta Ads, Microsoft Ads, TikTok a dal\u0161\u00ed. Nov\u011b se k nim m\u016f\u017ee p\u0159idat i ChatGPT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samotn\u00e9 rozhran\u00ed se \u010dlov\u011bk nau\u010d\u00ed raz dva. D\u016fle\u017eit\u011bj\u0161\u00ed ale bude pr\u00e1ce s intentem. Tedy nau\u010dit se c\u00edlit v konverza\u010dn\u00edm kontextu a p\u0159em\u00fd\u0161let nad t\u00edm, v jak\u00e9 f\u00e1zi rozhodov\u00e1n\u00ed se u\u017eivatel nach\u00e1z\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nav\u00edc bude pot\u0159eba se to nau\u010dit rychle. Pokud ChatGPT s v\u011bt\u0161\u00edm reklamn\u00edm prostorem v\u00fdrazn\u011b nezlevn\u00ed, doporu\u010den\u00e9 CPC mezi <strong>3\u20135 dolary<\/strong>, tedy zhruba <strong>60\u2013100 K\u010d<\/strong>, dok\u00e1\u017ee slu\u0161n\u011b zah\u00fdbat reklamn\u00ed matematikou i celkovou v\u00fdkonnost\u00ed kampan\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro e-shopy to m\u016f\u017ee b\u00fdt zaj\u00edmav\u00e9, ale ne pro ka\u017ed\u00fd<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-shop\u016fm se t\u00edm m\u016f\u017ee otev\u0159\u00edt dal\u0161\u00ed zaj\u00edmav\u00fd kan\u00e1l, kde oslovovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Podle OpenAI pou\u017e\u00edv\u00e1 ChatGPT aktu\u00e1ln\u011b 900 milion\u016f lid\u00ed t\u00fddn\u011b a slu\u017eba denn\u011b zpracov\u00e1v\u00e1 p\u0159ibli\u017en\u011b 2,5 miliardy prompt\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z \u010desk\u00fdch \u010d\u00edsel m\u00e1me k dispozici v\u00fdzkum, <a href=\"https:\/\/www.novinky.cz\/clanek\/internet-a-pc-ai-chatgpt-vyzkouselo-56-procent-cechu-o-polovinu-vic-nez-loni-40553622\" type=\"link\" id=\"https:\/\/www.novinky.cz\/clanek\/internet-a-pc-ai-chatgpt-vyzkouselo-56-procent-cechu-o-polovinu-vic-nez-loni-40553622\" target=\"_blank\" rel=\"noreferrer noopener\">ve kter\u00e9m 56 % \u010cech\u016f star\u0161\u00edch 15 let uvedlo, \u017ee u\u017e ChatGPT vyzkou\u0161elo<\/a>. V\u00fdzkum prob\u011bhl na vzorku 1 220 respondent\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dne\u0161n\u00ed \u010d\u00edsla budou pravd\u011bpodobn\u011b je\u0161t\u011b vy\u0161\u0161\u00ed, i kdy\u017e \u010d\u00e1st lid\u00ed mezit\u00edm p\u0159e\u0161la nebo paraleln\u011b pou\u017e\u00edv\u00e1 jin\u00e9 n\u00e1stroje, nap\u0159\u00edklad Claude AI. Zkou\u0161el jsem naj\u00edt podrobn\u011bj\u0161\u00ed data p\u0159\u00edmo pro \u010desk\u00fd trh, ale nic p\u0159esn\u011bj\u0161\u00edho jsem zat\u00edm nena\u0161el.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kde budou ChatGPT Ads fungovat a kde naraz\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A bude tak\u00e9 z\u00e1le\u017eet na atraktivit\u011b konkr\u00e9tn\u00edho t\u00e9matu. N\u011bkter\u00e1 t\u00e9mata budou v ChatGPT pravd\u011bpodobn\u011b hodn\u011b siln\u00e1 \u2013 nap\u0159\u00edklad v\u00fdb\u011br dovolen\u00e9, sportovn\u00edho vybaven\u00ed, softwaru nebo dra\u017e\u0161\u00edch produkt\u016f, u kter\u00fdch lid\u00e9 p\u0159irozen\u011b hledaj\u00ed radu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na druh\u00e9 stran\u011b budou t\u00e9mata, kter\u00e1 budou v ChatGPT prakticky mrtv\u00e1. Bu\u010f kv\u016fli OpenAI Ad Policies \u2013 nap\u0159\u00edklad ment\u00e1ln\u00ed zdrav\u00ed, politika, d\u011btsk\u00e1 bezpe\u010dnost, zbran\u011b a dal\u0161\u00ed citliv\u00e9 oblasti \u2013 nebo jednodu\u0161e proto, \u017ee je lid\u00e9 nebudou s ChatGPT p\u0159irozen\u011b \u0159e\u0161it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typicky t\u0159eba levn\u00e1 m\u00f3da, drogerie, kapsle do k\u00e1vovaru nebo jin\u00e9 rychloobr\u00e1tkov\u00e9 zbo\u017e\u00ed, kde \u010dlov\u011bk v\u011bt\u0161inou nepot\u0159ebuje v\u00e9st del\u0161\u00ed konverzaci ani hledat doporu\u010den\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pr\u00e1v\u011b podle toho se bude odv\u00edjet, pro kter\u00e9 e-shopy bude reklama v ChatGPT zaj\u00edmav\u011bj\u0161\u00ed a pro kter\u00e9 m\u00e9n\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nav\u00edc se t\u00edm m\u016f\u017ee zm\u011bnit i samotn\u00fd zp\u016fsob, jak o reklam\u011b p\u0159em\u00fd\u0161l\u00edme. V ChatGPT pravd\u011bpodobn\u011b nebude sta\u010dit obecn\u00e9 sd\u011blen\u00ed typu \u201edoprava zdarma\u201c nebo \u201esleva 10 %\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklama bude muset b\u00fdt v\u00edc poradensk\u00e1. U\u017eivatel ji toti\u017e uvid\u00ed ve chv\u00edli, kdy u\u017e \u0159e\u0161\u00ed konkr\u00e9tn\u00ed probl\u00e9m, hled\u00e1 doporu\u010den\u00ed nebo porovn\u00e1v\u00e1 mo\u017enosti. A pr\u00e1v\u011b na tento kontext by m\u011bla reklama p\u0159irozen\u011b nav\u00e1zat, pomoct mu v rozhodov\u00e1n\u00ed a motivovat ho k p\u0159echodu do konkr\u00e9tn\u00edho e-shopu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u016fj pohled: ChatGPT Ads m\u016f\u017ee b\u00fdt velk\u00e9 t\u00e9ma leto\u0161n\u00edch V\u00e1noc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ve\u0159ejn\u00e9 spu\u0161t\u011bn\u00ed samoobslu\u017en\u00e9ho Ads Manageru pro ChatGPT bude rozhodn\u011b pat\u0159it k v\u00fdznamn\u00fdm reklamn\u00edm novink\u00e1m leto\u0161n\u00edho roku. Osobn\u011b jsem ho ne\u010dekal tak rychle. Tipoval jsem sp\u00ed\u0161 konec pr\u00e1zdnin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edm jde o slu\u017ebu ur\u010denou pro americk\u00fd trh. Pro p\u0159\u00edstup je pot\u0159eba americk\u00e1 IP adresa, co\u017e jde vy\u0159e\u0161it nap\u0159\u00edklad p\u0159es Proton VPN, a p\u0159i zakl\u00e1d\u00e1n\u00ed \u00fa\u010dtu naraz\u00edte tak\u00e9 na pole US Employer Identification Number.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tam jsem p\u0159esn\u011b skon\u010dil. Zat\u00edm. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adfcc9f488be&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adfcc9f488be\" class=\"aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"502\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-4.png\" alt=\"\" class=\"wp-image-1519\" style=\"aspect-ratio:1.2968591691995948;width:522px;height:auto\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-4.png 651w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/05\/image-4-300x231.png 300w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pokud v\u0161echno poctiv\u011b vypln\u00edte, tak se dostanete k informaci, \u017ee Ads Manager nen\u00ed k dispozici ve va\u0161\u00ed zemi. Zat\u00edm. <\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ale to v\u0161echno se m\u016f\u017ee rychle zm\u011bnit. Klidn\u011b se m\u016f\u017ee st\u00e1t, \u017ee se ChatGPT Ads je\u0161t\u011b b\u011bhem pr\u00e1zdnin otev\u0159ou i dal\u0161\u00edm trh\u016fm mimo USA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co bude rozhodovat: cena, m\u011b\u0159en\u00ed a legislativa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S t\u00edm by snad mohla p\u0159ij\u00edt i ni\u017e\u0161\u00ed cena za proklik. Doporu\u010den\u00e9 CPC mezi 3\u20135 dolary m\u016f\u017ee b\u00fdt pro americk\u00e9 e-shopy je\u0161t\u011b snesiteln\u00e9, ale pro \u010desk\u00fd trh je to p\u0159i sou\u010dasn\u00e9 cenov\u00e9 hladin\u011b sp\u00ed\u0161 finan\u010dn\u00ed sebevra\u017eda. A to i v p\u0159\u00edpad\u011b, \u017ee bude m\u00edt reklama slu\u0161n\u00fd konverzn\u00ed pom\u011br.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1rove\u0148 bude pot\u0159eba do\u0159e\u0161it evropskou legislativu kolem cookies, souhlas\u016f a m\u011b\u0159en\u00ed. Bez toho se bude ChatGPT Ads v Evrop\u011b tr\u00e1pit a p\u0159ich\u00e1zet o \u010d\u00e1st dat, kter\u00e9 by jinak mohl z\u00edskat. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017edop\u00e1dn\u011b si mysl\u00edm, \u017ee leto\u0161n\u00ed V\u00e1noce budou ChatGPT Ads velk\u00fdm t\u00e9matem. A nejen mezi market\u00e9ry a e-shopy, ale taky pro u\u017eivatele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud u toho chcete b\u00fdt od za\u010d\u00e1tku a vyzkou\u0161et, jak\u00fd p\u0159\u00ednos mohou m\u00edt ChatGPT reklamy pro v\u00e1\u0161 e-shop, m\u00e1m pro dva z\u00e1jemce nab\u00eddku: nastaven\u00ed m\u011b\u0159ic\u00edch k\u00f3d\u016f pro ChatGPT zdarma a k tomu 2 m\u011bs\u00edce spr\u00e1vy kampan\u00ed zdarma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak pi\u0161te.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zdroje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.openai.com\/ads\/measurement-pixel\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/developers.openai.com\/ads\/measurement-pixel<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.openai.com\/ads\/supported-events\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/developers.openai.com\/ads\/supported-events<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ads.openai.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/ads.openai.com\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.openai.com\/en\/collections\/20001223-chatgpt-ads\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/help.openai.com\/en\/collections\/20001223-chatgpt-ads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/openai.com\/index\/new-ways-to-buy-chatgpt-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/openai.com\/index\/new-ways-to-buy-chatgpt-ads\/<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI ud\u011blalo dal\u0161\u00ed d\u016fle\u017eit\u00fd krok sm\u011brem k vlastn\u00ed reklamn\u00ed platform\u011b. Reklamy v ChatGPT u\u017e nejsou jen uzav\u0159en\u00fdm pilotem pro vybranou skupinu inzerent\u016f. Nov\u011b se\u2026<\/p>\n","protected":false},"author":5,"featured_media":1557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prvn\u00ed pohled na ChatGPT Ads - Vojt\u011bch Audy<\/title>\n<meta name=\"description\" content=\"Prvn\u00ed pohled na ChatGPT Ads. 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