{"id":1567,"date":"2026-06-24T17:57:45","date_gmt":"2026-06-24T17:57:45","guid":{"rendered":"https:\/\/vojtechaudy.cz\/clanky\/?p=1567"},"modified":"2026-06-29T18:02:49","modified_gmt":"2026-06-29T18:02:49","slug":"jsem-certifikovany-mergado-specialista","status":"publish","type":"post","link":"https:\/\/vojtechaudy.cz\/clanky\/jsem-certifikovany-mergado-specialista\/","title":{"rendered":"Jsem (op\u011bt) certifikovan\u00fd Mergado specialista"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jednou z d\u016fle\u017eit\u00fdch sou\u010d\u00e1st\u00ed dne\u0161n\u00edho e-commerce sv\u011bta je XML feed. Drobn\u00fd soubor, kter\u00fd slou\u017e\u00ed k p\u0159enosu dat mezi e-shopem a reklamn\u00edmi syst\u00e9my. Jen\u017ee tyto feedy jsou v r\u016fzn\u00e9 kvalit\u011b a zpravidla je pot\u0159eba je za\u010d\u00edt optimalizovat. A jedn\u00edm z n\u00e1stroj\u016f, kter\u00fd s t\u00edm um\u00ed v\u00fdrazn\u011b pomoct, je <a href=\"https:\/\/www.mergado.cz\/\" type=\"link\" id=\"https:\/\/www.mergado.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mergado<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mergado je zjednodu\u0161en\u011b \u0159e\u010deno takov\u00fd \u0161v\u00fdcarsk\u00fd no\u017e\u00edk pro pr\u00e1ci s XML feedy. Pomoc\u00ed n\u011bj m\u016f\u017eete opravit \u0159adu chyb, od chyb\u011bj\u00edc\u00edch parametr\u016f p\u0159es slab\u00e9 n\u00e1zvy produkt\u016f, rozbit\u00e9 kategorie a\u017e po ne\u00fapln\u00e9 informace o dostupnosti, doprav\u011b nebo cen\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky tomu lze z podpr\u016fm\u011brn\u00e9ho XML feedu ud\u011blat \u0161pi\u010dkov\u00fd feed, kter\u00fd pom\u016f\u017ee zlep\u0161it v\u00fdkon PPC kampan\u00ed. Proto\u017ee t\u011b\u017eko budou kampan\u011b dlouhodob\u011b \u00fasp\u011b\u0161n\u00e9, pokud stoj\u00ed na \u0161patn\u00fdch produktov\u00fdch datech.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"114\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/06\/mergado-logo-vojtechaudy.cz_.webp\" alt=\"\" class=\"wp-image-1570\" style=\"aspect-ratio:5.263893299460146;width:386px;height:auto\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/06\/mergado-logo-vojtechaudy.cz_.webp 600w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/06\/mergado-logo-vojtechaudy.cz_-300x57.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Mergado certifikace<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 s\u00e1m pou\u017e\u00edv\u00e1m Mergado pro optimalizaci porduktov\u00fdch dat \u0159adu let. A m\u00e1m s n\u00edm \u0159adu dobr\u00fdch zku\u0161enost\u00ed, kdy se mi poda\u0159illo zna\u010dn\u011b napravit XML feed klienta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto jsem se rozhodl obnovit si sv\u016fj <a href=\"https:\/\/www.mergado.cz\/certifikovani-partneri\" type=\"link\" id=\"https:\/\/www.mergado.cz\/certifikovani-partneri\">Mergado certifik\u00e1t<\/a>. V minulosti jsem sice u\u017e byl certifikovan\u00fdm Mergado specialistou, ale b\u011bhem n\u011bjak\u00e9 reorganizace certifika\u010dn\u00edho programu jsem z n\u011bho vypadl. Ale nevad\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mergado celkem dob\u0159e zn\u00e1m a byla by \u0161koda si dan\u00fd certifik\u00e1t neobnovit. Po domluv\u011b jsem <em>pro jistotu <\/em>absolvoval dv\u011b <a href=\"https:\/\/www.mergado.cz\/certifikacni-skoleni-mergado-academy\" type=\"link\" id=\"https:\/\/www.mergado.cz\/certifikacni-skoleni-mergado-academy\" target=\"_blank\" rel=\"noreferrer noopener\">pokro\u010dil\u00e1 \u0161kolen\u00ed Mergada<\/a>, kde se prob\u00edraly regul\u00e1rn\u00ed v\u00fdrazy a pokro\u010dil\u00e9 metody spr\u00e1vy XML feedu. A pak jsem se pustil do samotn\u00e9ho testu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A rozhodn\u011b to test zadarmo. Stejn\u011b jako minule jsem nad n\u00edm str\u00e1vil 4 hodiny pe\u010dliv\u00e9ho \u010dten\u00ed a nastavovan\u00fdn\u00ed r\u016fzn\u00fdch element\u016f v Mergadu. A p\u0159itom jsem se ti\u0161e modlil, abych to nemusel oapkovat. Je to prost\u011b n\u00e1ro\u010dn\u00fd test. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A rozhodn\u011b to nen\u00ed test, kter\u00fd \u010dlov\u011bk m\u00e1 hotov\u00fd za p\u00e1r minut. Stejn\u011b jako minule jsem nad n\u00edm str\u00e1vil p\u0159es 4 hodiny pe\u010dliv\u00e9ho \u010dten\u00ed, nastavov\u00e1n\u00ed r\u016fzn\u00fdch element\u016f v Mergadu. A p\u0159itom ti\u0161e se modlil, abych ho nemusel opakovat. Je to hodn\u011b vy\u010derp\u00e1vaj\u00edc\u00ed test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samotn\u00fd obsah se skl\u00e1d\u00e1 ze 3 \u010d\u00e1st\u00ed: jde o sm\u011bs teoretick\u00fdch ot\u00e1zek dopln\u011bn\u00fdch o \u0159adu praktick\u00fdch \u00fakol\u016f kolem \u00faprav XML feedu. Mus\u00edte prok\u00e1zat, \u017ee Mergado opravdu ovl\u00e1d\u00e1te, um\u00edte v n\u011bm upravovat XML feedy a dok\u00e1\u017eete \u0159e\u0161it re\u00e1ln\u00e9 situace, kter\u00e9 se u produktov\u00fdch dat b\u011b\u017en\u011b objevuj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po t\u00fddnu n\u00e1sledovala pozitivn\u00ed zpr\u00e1va: Mergado certifikaci jsem \u00fasp\u011b\u0161n\u011b obh\u00e1jil. Tak\u017ee po dne\u0161ku m\u016f\u017eu zase s klidem v du\u0161i \u0159\u00edct, \u017ee jsem <a href=\"https:\/\/vojtechaudy.cz\/certifikace\/#mergado-certifikat\">certifikovan\u00fd Mergado specialista<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na samotn\u00e9 pr\u00e1ci se t\u00edm tolik nem\u011bn\u00ed, ale je to p\u0159\u00edjemn\u00e9 potvrzen\u00ed m\u00fdch znalost\u00ed. \u017de dok\u00e1tu z klientsk\u00fdch XML feed\u016f vyt\u00e1hnout maximum, co jde. Tak\u017ee pokud v\u00e1s tr\u00e1p\u00ed tento probl\u00e9m, tak napi\u0161te. Jsem v\u00e1m k dispozici. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a6684542ff78&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a6684542ff78\" class=\"aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"706\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/06\/mergado-certifikat-vojtechaudy.cz_.webp\" alt=\"\" class=\"wp-image-1568\" style=\"width:464px;height:auto\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/06\/mergado-certifikat-vojtechaudy.cz_.webp 500w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/06\/mergado-certifikat-vojtechaudy.cz_-212x300.webp 212w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P. S. Chvilku jsem p\u0159em\u00fd\u0161lel, jestli test nevyplnit p\u0159es MCP a AI, ale odolal jsem tomuto poku\u0161en\u00ed a \u0161el na to postaru. P\u011bkn\u011b ru\u010dn\u011b. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jednou z d\u016fle\u017eit\u00fdch sou\u010d\u00e1st\u00ed dne\u0161n\u00edho e-commerce sv\u011bta je XML feed. Drobn\u00fd soubor, kter\u00fd slou\u017e\u00ed k p\u0159enosu dat mezi e-shopem a reklamn\u00edmi syst\u00e9my. Jen\u017ee tyto\u2026<\/p>\n","protected":false},"author":5,"featured_media":1573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-1567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-klienty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jsem (op\u011bt) certifikovan\u00fd Mergado specialista - Vojt\u011bch Audy<\/title>\n<meta name=\"description\" content=\"Marketingov\u00fd blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vojtechaudy.cz\/clanky\/jsem-certifikovany-mergado-specialista\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jsem (op\u011bt) certifikovan\u00fd Mergado specialista - Vojt\u011bch Audy\" \/>\n<meta property=\"og:description\" content=\"Jednou z d\u016fle\u017eit\u00fdch sou\u010d\u00e1st\u00ed dne\u0161n\u00edho e-commerce sv\u011bta je XML feed. Drobn\u00fd soubor, kter\u00fd slou\u017e\u00ed k p\u0159enosu dat mezi e-shopem a reklamn\u00edmi syst\u00e9my. 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seniorn\u00ed PPC specialista a webov\u00fd analytik. 10 let pom\u00e1h\u00e1m firm\u00e1m vyd\u011blat pen\u00edze a vyhodnocovat investice do marketingu. 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