{"id":1581,"date":"2026-10-06T08:00:54","date_gmt":"2026-10-06T08:00:54","guid":{"rendered":"https:\/\/vojtechaudy.cz\/clanky\/?p=1581"},"modified":"2026-10-06T08:00:56","modified_gmt":"2026-10-06T08:00:56","slug":"jak-nastavit-mereni-chatgpt-ads","status":"publish","type":"post","link":"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/","title":{"rendered":"Jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kone\u010dn\u011b jsme se do\u010dkali. ChatGPT Ads je dostupn\u00fd v Evrop\u011b a tak m\u00e1me mo\u017enost vyzkou\u0161et tento reklamn\u00ed syst\u00e9m od OpenAI. Jako webov\u00e9ho analytika m\u011b samoz\u0159ejm\u011b nejv\u00edc zaj\u00edmaj\u00ed v\u011bci spojen\u00e9 s webovou analytikou. Proto si v tomto \u010dl\u00e1nku rozebereme, jak m\u011b\u0159it v\u00fdkon t\u00e9to reklamn\u00ed platformy, jak nastavit UTM parametry a na co si d\u00e1le d\u00e1t pozor okolo implementace t\u00e9to slu\u017eby.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co zat\u00edm vynech\u00e1me je to, jak dostat data z ChatGPT Ads to Data Studia (<em>d\u0159\u00edve zn\u00e1m\u00e9 jako Looker Studia<\/em>), proto\u017ee kampan\u011b budou pot\u0159ebovat \u010das, ne\u017e nasb\u00edraj\u00ed dostatek dat pro smyslupln\u00e9 vyhodnocen\u00ed. Ale ur\u010dit\u011b se k tomu dostaneme v n\u011bjak\u00e9m dal\u0161\u00edm vyd\u00e1n\u00ed Den\u00edku analytika, tak nezapome\u0148te kliknout na odb\u011br.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e9 eventy m\u016f\u017eete m\u011b\u0159it<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poj\u010fme rovnou na to, co v\u00e1s nejsp\u00ed\u0161 zaj\u00edm\u00e1 nejv\u00edc. OpenAI kolem m\u011b\u0159en\u00ed nevym\u00fd\u0161l\u00ed \u017e\u00e1dnou revoluci a dr\u017e\u00ed se zaveden\u00e9ho m\u011b\u0159en\u00ed pomoc\u00ed event\u016f. Pokud u\u017e pracujete s GA4 nebo jin\u00fdmi reklamn\u00edmi syst\u00e9my, princip v\u00e1m bude dob\u0159e zn\u00e1m\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT Ads podporuj\u00ed 12 standardn\u00edch event\u016f a k tomu vlastn\u00ed event custom. Pro praktick\u00e9 pou\u017eit\u00ed si je m\u016f\u017eeme rozd\u011blit do t\u0159\u00ed skupin:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>N\u00e1v\u0161t\u011bvnost a obsah pro e-shopy<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>page_viewed \u2013 zobrazen\u00ed str\u00e1nky<\/li>\n\n\n\n<li>contents_viewed \u2013 zobrazen\u00ed produktu, \u010dl\u00e1nku nebo jin\u00e9ho obsahu<\/li>\n\n\n\n<li>items_added \u2013 p\u0159id\u00e1n\u00ed polo\u017eek do ko\u0161\u00edku nebo v\u00fdb\u011bru<\/li>\n\n\n\n<li>checkout_started \u2013 zah\u00e1jen\u00ed objedn\u00e1vky<\/li>\n\n\n\n<li>order_created \u2013 dokon\u010den\u00ed n\u00e1kupu<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Leady, registrace a p\u0159edplatn\u00e9<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>lead_created \u2013 odesl\u00e1n\u00ed popt\u00e1vky nebo kontaktn\u00edho formul\u00e1\u0159e<\/li>\n\n\n\n<li>appointment_scheduled \u2013 rezervace sch\u016fzky, konzultace nebo uk\u00e1zky produktu<\/li>\n\n\n\n<li>registration_completed \u2013 dokon\u010den\u00ed registrace<\/li>\n\n\n\n<li>trial_started \u2013 zah\u00e1jen\u00ed zku\u0161ebn\u00edho obdob\u00ed<\/li>\n\n\n\n<li>subscription_created \u2013 vytvo\u0159en\u00ed p\u0159edplatn\u00e9ho<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Aplikace (funguje pouze s Conversions API)<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>app_installed \u2013 instalace aplikace<\/li>\n\n\n\n<li>app_opened \u2013 otev\u0159en\u00ed aplikace<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se v\u00e1m \u017e\u00e1dn\u00fd ze standardn\u00edch event\u016f nehod\u00ed, m\u016f\u017eete pou\u017e\u00edt vlastn\u00ed event custom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00fd event m\u00e1 p\u0159i\u0159azen\u00fd jeden ze \u010dty\u0159 datov\u00fdch typ\u016f. Jde o: contents, customer_action, plan_enrollment a custom. V dokumentaci najdete, kter\u00fd typ pat\u0159\u00ed ke konkr\u00e9tn\u00edmu eventu a jak\u00e9 \u00fadaje m\u00e1 obsahovat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak nasadit m\u011b\u0159en\u00ed event\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011b\u0159en\u00ed m\u016f\u017eete vlo\u017eit p\u0159\u00edmo do k\u00f3du webu, ale v\u011b\u0159\u00edm, \u017ee v\u011bt\u0161ina z v\u00e1s s\u00e1hne po Google Tag Manageru. V n\u011bm m\u016f\u017eete pou\u017e\u00edt vlastn\u00ed HTML nebo \u0161ablonu OpenAI Ads Measurement Pixel a zjednodu\u0161it si \u017eivot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladn\u00ed inicializace pixelu m\u016f\u017ee vypadat takto:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script&gt;\n  !function(w, d, s, u) {\n    if (w.oaiq) return;\n    var q = function() { q.q.push(arguments); };\n    q.q = &#91;]; w.oaiq = q;\n    var j = d.createElement(s);\n    j.async = 1; j.src = u;\n    var f = d.getElementsByTagName(s)&#91;0];\n    f.parentNode.insertBefore(j, f);\n  }(window, document, \"script\", \"https:\/\/bzrcdn.openai.com\/sdk\/oaiq.min.js\");\n\n  oaiq(\"init\", { pixelId: \"VASE_PIXEL_ID\", debug: true });\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Hodnotu VASE_PIXEL_ID nahra\u010fte ID sv\u00e9ho pixelu, kter\u00fd najdete v rozhran\u00ed ChatGPT Ads. A parametr debug: true vyu\u017eijete p\u0159i testov\u00e1n\u00ed, po dokon\u010den\u00ed ho p\u0159epn\u011bte na false.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fd\u0161e uveden\u00fd k\u00f3d se t\u00fdk\u00e1 inicializace pixelu. M\u011b\u0159en\u00ed n\u00e1kupu nebo dal\u0161\u00edch konkr\u00e9tn\u00edch akc\u00ed je pot\u0159eba doplnit samostatn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011b\u0159en\u00ed m\u016f\u017eete roz\u0161\u00ed\u0159it tak\u00e9 o odes\u00edl\u00e1n\u00ed dat ze serveru p\u0159es Conversions API. D\u00edky tomu nebudete p\u0159i p\u0159enosu ud\u00e1lost\u00ed odk\u00e1zan\u00ed jen na prohl\u00ed\u017ee\u010d n\u00e1v\u0161t\u011bvn\u00edka a m\u016f\u017eete zlep\u0161it \u00faplnost m\u011b\u0159en\u00ed. A pokud budete stejnou ud\u00e1lost pos\u00edlat pixelem i p\u0159es API, pohl\u00eddejte si tak\u00e9 deduplikaci, aby se nezapo\u010d\u00edtala dvakr\u00e1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ale to nen\u00ed nic nov\u00e9ho pro <a href=\"https:\/\/vojtechaudy.cz\/\" data-type=\"link\" data-id=\"https:\/\/vojtechaudy.cz\/\">zku\u0161en\u00e9ho webov\u00e9ho analytika<\/a>. Stejn\u011b to maj\u00ed dal\u0161\u00ed reklamn\u00ed syst\u00e9my jako je nap\u0159\u00edklad Facebook CAPI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Na co si d\u00e1t p\u0159i nastaven\u00ed pozor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Princip m\u011b\u0159en\u00ed je zn\u00e1m\u00fd, ale je tu p\u00e1r h\u00e1\u010dk\u016f, na kter\u00e9 je dobr\u00e9 si d\u00e1vat pozor. Za\u010d\u00edn\u00e1 to u\u017e n\u00e1zvy event\u016f:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro p\u0159id\u00e1n\u00ed do ko\u0161\u00edku pou\u017e\u00edv\u00e1 Google Analytics 4 event add_to_cart, zat\u00edmco ChatGPT Ads pou\u017e\u00edvaj\u00ed items_added.<br>Pro dokon\u010den\u00ed n\u00e1kupu pou\u017e\u00edv\u00e1 Google Analytics 4 event purchase, zat\u00edmco v ChatGPT Ads je to order_created.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto n\u00e1zvy z GA4 tedy nem\u016f\u017eete automaticky p\u0159evz\u00edt, ale mus\u00edte si d\u00e1t pozor na zm\u011bny n\u00e1zv\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed rozd\u00edl je v p\u0159ed\u00e1v\u00e1n\u00ed pen\u011b\u017en\u00edch hodnot. \u010c\u00e1stky se zad\u00e1vaj\u00ed v nejmen\u0161\u00edch jednotk\u00e1ch dan\u00e9 m\u011bny. Nap\u0159\u00edklad hodnotu 123,45 USD tak ode\u0161lete jako 12345, tedy v centech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odhaduji, \u017ee pr\u00e1v\u011b tohle bude \u010dast\u00e1 chyba p\u0159i nastavov\u00e1n\u00ed. Event sice bude fungovat, ale jeho hodnota bude po\u010d\u00edtat se \u0161patnou hodnotou objedn\u00e1vky. Proto p\u0159i testov\u00e1n\u00ed kontrolujte samotn\u00fd obsah odes\u00edlan\u00fdch dat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pozornost si zaslou\u017e\u00ed tak\u00e9 souhlasy. OpenAI pixel m\u00e1 vlastn\u00ed \u0159\u00edzen\u00ed souhlasu, kter\u00e9 je pot\u0159eba propojit s volbou n\u00e1v\u0161t\u011bvn\u00edka v cookies li\u0161t\u011b. Pokud pou\u017e\u00edv\u00e1te tento mechanismus, nastavte p\u0159ed inicializac\u00ed pixelu souhlas na false pomoci oaiq(&#8222;consent&#8220;, false) a zm\u011b\u0148te ho a\u017e podle p\u0159\u00edslu\u0161n\u00e9 volby n\u00e1v\u0161t\u011bvn\u00edka. P\u0159i hodnot\u011b false pixel m\u011b\u0159ic\u00ed ud\u00e1losti neodes\u00edl\u00e1<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nastaven\u00ed UTM parametr\u016f kampan\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed v\u011bc\u00ed, na kterou doporu\u010duji se zam\u011b\u0159it, je zna\u010dkov\u00e1n\u00ed kampan\u00ed p\u0159es UTM parametry. ChatGPT stejn\u011b jako nap\u0159\u00edklad Facebook umo\u017enuje p\u0159id\u00e1vat ke kampan\u00edm vlastn\u00ed UTM zna\u010dky. Ale to b\u00fdv\u00e1 \u010dasto k\u00e1men \u00farazu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z m\u00fdch zku\u0161enost\u00ed v tom b\u00fdv\u00e1 \u010dasto slu\u0161n\u00fd nepo\u0159\u00e1dek. Co specialista, to vlastn\u00ed syst\u00e9m. V\u00fdsledkem pak m\u016f\u017ee b\u00fdt t\u0159eba t\u011bchto p\u011bt variant pro stejn\u00fd reklamn\u00ed kan\u00e1l:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>facebook \/ paid<\/li>\n\n\n\n<li>facebook \/ cpc<\/li>\n\n\n\n<li>facebook.com \/ paid<\/li>\n\n\n\n<li>facebook.com \/ cpm<\/li>\n\n\n\n<li>facebook.com \/ ppc<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Proto doporu\u010duji domluvit si jednotn\u00e9 zna\u010den\u00ed hned na za\u010d\u00e1tku. Ide\u00e1ln\u011b na \u00farovni cel\u00e9 firmy nebo agentury, aby ho dodr\u017eovaly i dal\u0161\u00ed t\u00fdmy (nap\u0159\u00edklad e-mailing). D\u00edky tomu v Google Analytics 4 sn\u00e1ze vyhodnot\u00edte, jakou n\u00e1v\u0161t\u011bvnost v\u00e1m kter\u00fd zdroj p\u0159iv\u00e1d\u00ed a jak\u00e9 to m\u00e1 v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U ChatGPT Ads bych se osobn\u011b dr\u017eel tohoto z\u00e1kladu:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">?utm_source=chatgpt.com&amp;utm_medium=cpc&amp;utm_campaign={campaign_id}&amp;utm_content={ad_id}<br>Jako zdroj pou\u017e\u00edv\u00e1m chatgpt.com a m\u00e9dium cpc dr\u017e\u00edm ve stejn\u00e9m duchu jako u google \/ cpc nebo seznam \/ cpc.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Do utm_campaign m\u016f\u017eete napsat n\u00e1zev kampan\u011b nebo pou\u017e\u00edt dynamick\u00fd parametr {campaign_id}, kter\u00fd se nahrad\u00ed jej\u00edm ID. Parametr utm_content pak vyu\u017eijete pro rozli\u0161en\u00ed jednotliv\u00fdch reklam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT Ads zat\u00edm nepodporuj\u00ed dynamick\u00fd parametr pro n\u00e1zev kampan\u011b, nap\u0159\u00edklad {campaign_name}. Bude tedy na v\u00e1s, jestli n\u00e1zev dopln\u00edte ru\u010dn\u011b, nebo pou\u017eijete automaticky dosazovan\u00e9 ID kampan\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1zev kampan\u011b se v reportech \u010dte l\u00e9pe. ID v\u00e1m zase u\u0161et\u0159\u00ed ru\u010dn\u00ed vypl\u0148ov\u00e1n\u00ed, ale pro zobrazen\u00ed n\u00e1zvu v reportu ho budete pot\u0159ebovat propojit s odpov\u00eddaj\u00edc\u00ed kampan\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Myslete taky na cookies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nasazen\u00edm ChatGPT pixelu a event\u016f pr\u00e1ce nekon\u010d\u00ed. Do hry vstupuj\u00ed tak\u00e9 marketingov\u00e9 a analytick\u00e9 cookies a souhlas n\u00e1v\u0161t\u011bvn\u00edka. Prakticky to znamen\u00e1 dv\u011b v\u011bci:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zajistit, aby se marketingov\u00e9 zna\u010dky spou\u0161t\u011bly a\u017e po ud\u011blen\u00ed p\u0159\u00edslu\u0161n\u00e9ho souhlasu<br>Doplnit pou\u017e\u00edvan\u00e9 cookies do jejich p\u0159ehledu a srozumiteln\u011b popsat, k \u010demu slou\u017e\u00ed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017ee to b\u00fdt opruz, ale pat\u0159\u00ed to k nasazen\u00ed m\u011b\u0159en\u00ed stejn\u011b jako kontrola spr\u00e1vn\u011b odeslan\u00e9ho n\u00e1kupu. Pokud to vynech\u00e1te, m\u016f\u017eete sob\u011b nebo klientovi zad\u011blat na probl\u00e9m s \u00daOO\u00da. Spol\u00e9hat se na to, \u017ee kontrola nejsp\u00ed\u0161 nep\u0159ijde, nemus\u00ed b\u00fdt ta nejlep\u0161\u00ed strategie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setkal jsem se i s p\u0159\u00edpadem, kdy bylo kv\u016fli z\u00edsk\u00e1n\u00ed v\u00edce dat nahrazeno spr\u00e1vn\u011b nastaven\u00e9 \u0159e\u0161en\u00ed souhlas\u016f vlastn\u00edm k\u00f3dem p\u0159es Custom HTML. Takov\u00fd postup ale nedoporu\u010duji: v\u011bt\u0161\u00ed objem dat nestoj\u00ed za riziko, \u017ee m\u011b\u0159en\u00ed nebude respektovat volbu n\u00e1v\u0161t\u011bvn\u00edka a nav\u00edc v\u00e1\u0161 klient by mohl odej\u00edt s pokutou od \u00daOO\u00da. P\u0159ece jenom mu m\u00e1te pen\u00edze vyd\u011bl\u00e1vat a ne mu zad\u011blat na pokutu. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nezapome\u0148te na Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Posledn\u00ed bod \u010dl\u00e1nku se t\u00fdk\u00e1 z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. Ano, toho dokumentu, kter\u00fd n\u011bkter\u00e9 firmy naposledy otev\u0159ely v roce 2018, kdy\u017e ho spr\u00e1vce webu nahr\u00e1l na web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud prost\u0159ednictv\u00edm m\u011b\u0159en\u00ed ChatGPT Ads pos\u00edl\u00e1te osobn\u00ed \u00fadaje spole\u010dnosti OpenAI, m\u011blo by to b\u00fdt uvedeno tak\u00e9 v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f. Srozumiteln\u011b popi\u0161te, jak\u00e9 \u00fadaje p\u0159ed\u00e1v\u00e1te, komu a za jak\u00fdm \u00fa\u010delem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A to rad\u0161i ani nezmi\u0148ovat v\u011bci jako zpracovatelsk\u00e1 smlouva a jej\u00ed p\u0159\u00edpadn\u00e1 aktualizace. Ale to rad\u0161i p\u0159enech\u00e1m zku\u0161en\u011bj\u0161\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhodn\u011b ale nen\u00ed od v\u011bci z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f proj\u00edt a aktualizovat je tak, aby odpov\u00eddaly slu\u017eb\u00e1m, kter\u00e9 na webu skute\u010dn\u011b pou\u017e\u00edv\u00e1te.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pozn\u00e1mka na okraj: Taky jste si mysleli, \u017ee z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f nikdo ne\u010dte a jde jen o dokument pro \u00daOO\u00da? Tak to \u00fapln\u011b neplat\u00ed. U dvou klient\u016f jsem si vytvo\u0159il report zam\u011b\u0159en\u00fd na tuto str\u00e1nku a p\u0159ekvapilo m\u011b, kolik lid\u00ed si ji prohl\u00ed\u017e\u00ed. Bylo to cca 0,5 a\u017e 0,7 % n\u00e1v\u0161t\u011bvnosti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Slovo z\u00e1v\u011brem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT Ads je nov\u00e1 mo\u017enost, jak oslovit z\u00e1kazn\u00edky. Prvn\u00ed inzerenti mohou t\u011b\u017eit z men\u0161\u00ed konkurence a d\u00edky tomu i z ni\u017e\u0161\u00ed ceny za proklik. Stejn\u011b jako u ostatn\u00edch reklamn\u00edch syst\u00e9m\u016f je ale pot\u0159eba spr\u00e1vn\u011b nastavit m\u011b\u0159en\u00ed, dodr\u017eovat pravidla pro souhlasy, popsat pou\u017e\u00edvan\u00e9 cookies a aktualizovat z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f, aby v\u00e1s kontrola od \u00fa\u0159adu nep\u0159\u00edjemn\u011b nep\u0159ekvapila.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud s t\u00edm budete cht\u00edt pomoci, napi\u0161te mi. ChatGPT Ads se v\u011bnuji od kv\u011btna a r\u00e1d v\u00e1m pomohu tento nov\u00fd reklamn\u00ed syst\u00e9m otestovat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kone\u010dn\u011b jsme se do\u010dkali. ChatGPT Ads je dostupn\u00fd v Evrop\u011b a tak m\u00e1me mo\u017enost vyzkou\u0161et tento reklamn\u00ed syst\u00e9m od OpenAI. Jako webov\u00e9ho analytika m\u011b\u2026<\/p>\n","protected":false},"author":5,"featured_media":1589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,4],"tags":[],"class_list":["post-1581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-navody","category-ppc-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads - Vojt\u011bch Audy<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads: od pixelu a konverzn\u00edch event\u016f p\u0159es UTM parametry a\u017e po souhlasy s cookies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads - Vojt\u011bch Audy\" \/>\n<meta property=\"og:description\" content=\"Zjist\u011bte, jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads: od pixelu a konverzn\u00edch event\u016f p\u0159es UTM parametry a\u017e po souhlasy s cookies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Vojt\u011bch Audy\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/VojtechAudy\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-06T08:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-06T08:00:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/10\/jak-nastavit-mereni-chatgpt-ads-vojtech-audy.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Vojt\u011bch Audy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vojt\u011bch Audy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/jak-nastavit-mereni-chatgpt-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/jak-nastavit-mereni-chatgpt-ads\\\/\"},\"author\":{\"name\":\"Vojt\u011bch Audy\",\"@id\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/#\\\/schema\\\/person\\\/1b4a81497d834f2f0c9107ecbf52b3d3\"},\"headline\":\"Jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads\",\"datePublished\":\"2026-10-06T08:00:54+00:00\",\"dateModified\":\"2026-10-06T08:00:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/jak-nastavit-mereni-chatgpt-ads\\\/\"},\"wordCount\":1704,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/jak-nastavit-mereni-chatgpt-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/jak-nastavit-mereni-chatgpt-ads-vojtech-audy.webp\",\"articleSection\":[\"N\u00e1vody\",\"PPC novinky\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/jak-nastavit-mereni-chatgpt-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/jak-nastavit-mereni-chatgpt-ads\\\/\",\"url\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/jak-nastavit-mereni-chatgpt-ads\\\/\",\"name\":\"Jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads - Vojt\u011bch Audy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/jak-nastavit-mereni-chatgpt-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/jak-nastavit-mereni-chatgpt-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/jak-nastavit-mereni-chatgpt-ads-vojtech-audy.webp\",\"datePublished\":\"2026-10-06T08:00:54+00:00\",\"dateModified\":\"2026-10-06T08:00:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/#\\\/schema\\\/person\\\/1b4a81497d834f2f0c9107ecbf52b3d3\"},\"description\":\"Zjist\u011bte, jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads: od pixelu a konverzn\u00edch event\u016f p\u0159es UTM parametry a\u017e po souhlasy s cookies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/jak-nastavit-mereni-chatgpt-ads\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/jak-nastavit-mereni-chatgpt-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/jak-nastavit-mereni-chatgpt-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/jak-nastavit-mereni-chatgpt-ads-vojtech-audy.webp\",\"contentUrl\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/jak-nastavit-mereni-chatgpt-ads-vojtech-audy.webp\",\"width\":900,\"height\":506},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/jak-nastavit-mereni-chatgpt-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/#website\",\"url\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/\",\"name\":\"Vojt\u011bch Audy\",\"description\":\"Marketingov\u00fd blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/#\\\/schema\\\/person\\\/1b4a81497d834f2f0c9107ecbf52b3d3\",\"name\":\"Vojt\u011bch Audy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6f2b9df1b5b7c15ee9f144a67a9b8fa2176868fd12b47175d60bf8ebebbcd50b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6f2b9df1b5b7c15ee9f144a67a9b8fa2176868fd12b47175d60bf8ebebbcd50b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6f2b9df1b5b7c15ee9f144a67a9b8fa2176868fd12b47175d60bf8ebebbcd50b?s=96&d=mm&r=g\",\"caption\":\"Vojt\u011bch Audy\"},\"description\":\"Jsem Vojt\u011bch Audy - seniorn\u00ed PPC specialista a webov\u00fd analytik. 10 let pom\u00e1h\u00e1m firm\u00e1m vyd\u011blat pen\u00edze a vyhodnocovat investice do marketingu. Zam\u011b\u0159uji se t\u00e9\u017e marketingovou automatizaci p\u0159es No-code. Pot\u0159ebujete n\u011bkoho na PPC kampan\u011b nebo nastaven\u00ed Google Analytics 4? Napi\u0161te mi.\",\"sameAs\":[\"https:\\\/\\\/vojtechaudy.cz\\\/\",\"http:\\\/\\\/www.facebook.com\\\/VojtechAudy\"],\"url\":\"https:\\\/\\\/vojtechaudy.cz\\\/clanky\\\/author\\\/marketing\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads - Vojt\u011bch Audy","description":"Zjist\u011bte, jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads: od pixelu a konverzn\u00edch event\u016f p\u0159es UTM parametry a\u017e po souhlasy s cookies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/","og_locale":"cs_CZ","og_type":"article","og_title":"Jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads - Vojt\u011bch Audy","og_description":"Zjist\u011bte, jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads: od pixelu a konverzn\u00edch event\u016f p\u0159es UTM parametry a\u017e po souhlasy s cookies.","og_url":"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/","og_site_name":"Vojt\u011bch Audy","article_author":"http:\/\/www.facebook.com\/VojtechAudy","article_published_time":"2026-10-06T08:00:54+00:00","article_modified_time":"2026-10-06T08:00:56+00:00","og_image":[{"width":900,"height":506,"url":"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/10\/jak-nastavit-mereni-chatgpt-ads-vojtech-audy.webp","type":"image\/webp"}],"author":"Vojt\u011bch Audy","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Vojt\u011bch Audy","Odhadovan\u00e1 doba \u010dten\u00ed":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/#article","isPartOf":{"@id":"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/"},"author":{"name":"Vojt\u011bch Audy","@id":"https:\/\/vojtechaudy.cz\/clanky\/#\/schema\/person\/1b4a81497d834f2f0c9107ecbf52b3d3"},"headline":"Jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads","datePublished":"2026-10-06T08:00:54+00:00","dateModified":"2026-10-06T08:00:56+00:00","mainEntityOfPage":{"@id":"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/"},"wordCount":1704,"commentCount":0,"image":{"@id":"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/10\/jak-nastavit-mereni-chatgpt-ads-vojtech-audy.webp","articleSection":["N\u00e1vody","PPC novinky"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/","url":"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/","name":"Jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads - Vojt\u011bch Audy","isPartOf":{"@id":"https:\/\/vojtechaudy.cz\/clanky\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/#primaryimage"},"image":{"@id":"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/10\/jak-nastavit-mereni-chatgpt-ads-vojtech-audy.webp","datePublished":"2026-10-06T08:00:54+00:00","dateModified":"2026-10-06T08:00:56+00:00","author":{"@id":"https:\/\/vojtechaudy.cz\/clanky\/#\/schema\/person\/1b4a81497d834f2f0c9107ecbf52b3d3"},"description":"Zjist\u011bte, jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads: od pixelu a konverzn\u00edch event\u016f p\u0159es UTM parametry a\u017e po souhlasy s cookies.","breadcrumb":{"@id":"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/#primaryimage","url":"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/10\/jak-nastavit-mereni-chatgpt-ads-vojtech-audy.webp","contentUrl":"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/10\/jak-nastavit-mereni-chatgpt-ads-vojtech-audy.webp","width":900,"height":506},{"@type":"BreadcrumbList","@id":"https:\/\/vojtechaudy.cz\/clanky\/jak-nastavit-mereni-chatgpt-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vojtechaudy.cz\/clanky\/"},{"@type":"ListItem","position":2,"name":"Jak nastavit m\u011b\u0159en\u00ed ChatGPT Ads"}]},{"@type":"WebSite","@id":"https:\/\/vojtechaudy.cz\/clanky\/#website","url":"https:\/\/vojtechaudy.cz\/clanky\/","name":"Vojt\u011bch Audy","description":"Marketingov\u00fd blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vojtechaudy.cz\/clanky\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/vojtechaudy.cz\/clanky\/#\/schema\/person\/1b4a81497d834f2f0c9107ecbf52b3d3","name":"Vojt\u011bch Audy","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/6f2b9df1b5b7c15ee9f144a67a9b8fa2176868fd12b47175d60bf8ebebbcd50b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6f2b9df1b5b7c15ee9f144a67a9b8fa2176868fd12b47175d60bf8ebebbcd50b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6f2b9df1b5b7c15ee9f144a67a9b8fa2176868fd12b47175d60bf8ebebbcd50b?s=96&d=mm&r=g","caption":"Vojt\u011bch Audy"},"description":"Jsem Vojt\u011bch Audy - seniorn\u00ed PPC specialista a webov\u00fd analytik. 10 let pom\u00e1h\u00e1m firm\u00e1m vyd\u011blat pen\u00edze a vyhodnocovat investice do marketingu. Zam\u011b\u0159uji se t\u00e9\u017e marketingovou automatizaci p\u0159es No-code. Pot\u0159ebujete n\u011bkoho na PPC kampan\u011b nebo nastaven\u00ed Google Analytics 4? Napi\u0161te mi.","sameAs":["https:\/\/vojtechaudy.cz\/","http:\/\/www.facebook.com\/VojtechAudy"],"url":"https:\/\/vojtechaudy.cz\/clanky\/author\/marketing\/"}]}},"_links":{"self":[{"href":"https:\/\/vojtechaudy.cz\/clanky\/wp-json\/wp\/v2\/posts\/1581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vojtechaudy.cz\/clanky\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vojtechaudy.cz\/clanky\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vojtechaudy.cz\/clanky\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vojtechaudy.cz\/clanky\/wp-json\/wp\/v2\/comments?post=1581"}],"version-history":[{"count":5,"href":"https:\/\/vojtechaudy.cz\/clanky\/wp-json\/wp\/v2\/posts\/1581\/revisions"}],"predecessor-version":[{"id":1591,"href":"https:\/\/vojtechaudy.cz\/clanky\/wp-json\/wp\/v2\/posts\/1581\/revisions\/1591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vojtechaudy.cz\/clanky\/wp-json\/wp\/v2\/media\/1589"}],"wp:attachment":[{"href":"https:\/\/vojtechaudy.cz\/clanky\/wp-json\/wp\/v2\/media?parent=1581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vojtechaudy.cz\/clanky\/wp-json\/wp\/v2\/categories?post=1581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vojtechaudy.cz\/clanky\/wp-json\/wp\/v2\/tags?post=1581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}