{"id":1599,"date":"2026-10-25T13:27:49","date_gmt":"2026-10-25T13:27:49","guid":{"rendered":"https:\/\/vojtechaudy.cz\/clanky\/?p=1599"},"modified":"2026-10-25T13:27:50","modified_gmt":"2026-10-25T13:27:50","slug":"pripadovka-eos","status":"publish","type":"post","link":"https:\/\/vojtechaudy.cz\/clanky\/pripadovka-eos\/","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie: Jak jsem pro EOS nastavil Seznam Event Measurement a p\u0159ipravil dokumentaci m\u011b\u0159en\u00ed"},"content":{"rendered":"\n

Spr\u00e1vn\u011b nastaven\u00e9 m\u011b\u0159en\u00ed je d\u016fle\u017eit\u00e9 pro vyhodnocov\u00e1n\u00ed online reklamy. Z\u00e1rove\u0148 by m\u011blo b\u00fdt p\u0159ehledn\u00e9 a srozumiteln\u00e9 i pro lidi, kte\u0159\u00ed ho budou v budoucnu spravovat.<\/p>\n\n\n\n

Pro spole\u010dnost EOS Digital jsem realizoval nastaven\u00ed nov\u00e9ho m\u011b\u0159en\u00ed Seznam Event Measurement (SEM) a p\u0159ipravil dokumentaci, kter\u00e1 popisuje jeho fungov\u00e1n\u00ed. C\u00edlem bylo m\u00edt funk\u010dn\u00ed m\u011b\u0159en\u00ed a z\u00e1rove\u0148 p\u0159ehled o tom, jak je nastaven\u00e9.<\/p>\n\n\n\n

O spole\u010dnosti EOS<\/strong><\/h2>\n\n\n\n

EOS stoj\u00ed za komplexn\u00ed \u010dlenskou platformou pro spr\u00e1vu a \u0159\u00edzen\u00ed sportovn\u00edch klub\u016f a dal\u0161\u00edch organizac\u00ed. Pom\u00e1h\u00e1 \u010desk\u00fdm i zahrani\u010dn\u00edm klub\u016fm automatizovat administrativu a zjednodu\u0161it komunikaci, aby se mohly v\u00edce v\u011bnovat sportu a rozvoji d\u011bt\u00ed.<\/p>\n\n\n\n

Platforma EOS umo\u017e\u0148uje spravovat \u010dlenskou datab\u00e1zi, platby, doch\u00e1zku, t\u00fdmovou komunikaci, nominace na z\u00e1pasy nebo elektronick\u00e9 p\u0159ihl\u00e1\u0161ky na akce. Sou\u010d\u00e1st\u00ed \u0159e\u0161en\u00ed je tak\u00e9 mobiln\u00ed aplikace pro iOS a Android a modern\u00ed klubov\u00e9 weby propojen\u00e9 s \u010dlenskou platformou.<\/p>\n\n\n\n

EOS sv\u00e9 \u0159e\u0161en\u00ed jednodu\u0161e shrnuje slovy:<\/p>\n\n\n\n

\n

Vy\u0159e\u0161 s EOS ve\u0161kerou administrativu, komunikaci i web. Na jednom m\u00edst\u011b, bez jedin\u00e9ho pap\u00edru.<\/p>\n<\/blockquote>\n\n\n\n

Platformu vyu\u017e\u00edv\u00e1 v\u00edce ne\u017e 1 200 klub\u016f nap\u0159\u00ed\u010d 75 sporty a slou\u017e\u00ed v\u00edce ne\u017e 285 000 \u010dlen\u016fm.<\/p>\n\n\n\n

Web klienta: eos.cz<\/a><\/p>\n\n\n\n

\"\"
Uk\u00e1zka rozhran\u00ed aplikace EOS<\/figcaption><\/figure>\n\n\n\n

Zad\u00e1n\u00ed: Nastavit nov\u00e9 m\u011b\u0159en\u00ed Seznam Event Measurement<\/strong><\/h2>\n\n\n\n

Seznam.cz v roce 2026 p\u0159edstavil Seznam Event Measurement (SEM), nov\u00fd syst\u00e9m m\u011b\u0159en\u00ed ud\u00e1lost\u00ed, kter\u00fd nahrazuje dosavadn\u00ed samostatn\u00e9 konverzn\u00ed a retargetingov\u00e9 skripty.<\/p>\n\n\n\n

SEM umo\u017e\u0148uje zaznamen\u00e1vat a\u017e 17 druh\u016f ud\u00e1losti na webu a vyu\u017e\u00edvat je pro vyhodnocov\u00e1n\u00ed kampan\u00ed nebo tvorbu retargetingov\u00fdch publik v reklamn\u00edm syst\u00e9mu Sklik.<\/p>\n\n\n\n

V r\u00e1mci spolupr\u00e1ce s EOS bylo \u00fakolem nastavit toto m\u011b\u0159en\u00ed a vytvo\u0159it k n\u011bmu podrobnou dokumentaci, aby klient v\u011bd\u011bl co a jak se p\u0159esn\u011b m\u011b\u0159\u00ed a mohl na to v budoucnu nav\u00e1zat.<\/p>\n\n\n\n

Jak jsem postupoval<\/strong><\/h2>\n\n\n\n

P\u0159i nastavov\u00e1n\u00ed Seznam Event Measurement jsem mohl nav\u00e1zat na svou p\u0159edchoz\u00ed pr\u00e1ci pro EOS, kdy jsem zde nastavoval webovou analytiku a \u0159e\u0161il dal\u0161\u00ed technick\u00e9 probl\u00e9my souvisej\u00edc\u00ed s m\u011b\u0159en\u00edm.<\/p>\n\n\n\n

V\u00fdhodou bylo, \u017ee jsem m\u011bl u\u017e z minula zaji\u0161t\u011bn\u00e9 m\u011b\u0159en\u00ed d\u016fle\u017eit\u00fdch akc\u00ed prost\u0159ednictv\u00edm ud\u00e1lost\u00ed v datov\u00e9 vrstv\u011b (dataLayer). Tento zp\u016fsob je p\u0159esn\u011bj\u0161\u00ed a spolehliv\u011bj\u0161\u00ed ne\u017e m\u011b\u0159en\u00ed zalo\u017een\u00e9 pouze na kliknut\u00ed na tla\u010d\u00edtko, proto\u017ee umo\u017e\u0148uje rozli\u0161it skute\u010dn\u011b dokon\u010denou akci od pouh\u00e9ho pokusu o jej\u00ed proveden\u00ed. EOS tak z\u00edsk\u00e1v\u00e1 spolehliv\u011bj\u0161\u00ed \u00fadaje o konverz\u00edch, podle kter\u00fdch m\u016f\u017ee l\u00e9pe vyhodnocovat v\u00fdsledky sv\u00fdch kampan\u00ed v Skliku.<\/p>\n\n\n\n

Nov\u00e9 zna\u010dky Seznam Event Measurement jsem proto mohl napojit na tyto existuj\u00edc\u00ed ud\u00e1losti v Google Tag Manageru. D\u00edky tomu nebylo nutn\u00e9 zasahovat do samotn\u00e9ho webu ani znovu p\u0159ipravovat m\u011b\u0159en\u00ed jednotliv\u00fdch akc\u00ed. Spr\u00e1vn\u00e9 fungov\u00e1n\u00ed zna\u010dek jsem n\u00e1sledn\u011b ov\u011b\u0159il v re\u017eimu Preview v GTM a spr\u00e1vnost p\u0159ed\u00e1van\u00fdch dat zkontroloval v testovac\u00edm prost\u0159ed\u00ed (Sandboxu) Skliku. <\/p>\n\n\n\n

Sou\u010d\u00e1st\u00ed implementace byl tak\u00e9 p\u0159echod na nov\u00e9 m\u011b\u0159en\u00ed p\u0159\u00edmo v rozhran\u00ed Skliku. Krom\u011b nasazen\u00ed nov\u00fdch zna\u010dek na web bylo nutn\u00e9 aktivovat Seznam Event Measurement a nastavit jednotliv\u00e9 konverze v Skliku. D\u016fle\u017eit\u00e9 bylo spr\u00e1vn\u011b na\u010dasovat cel\u00fd p\u0159echod, proto\u017ee aktivace nov\u00e9ho m\u011b\u0159en\u00ed je nevratn\u00e1 a p\u016fvodn\u00ed m\u011b\u0159ic\u00ed k\u00f3dy se po n\u00ed p\u0159est\u00e1vaj\u00ed zpracov\u00e1vat.<\/p>\n\n\n\n

V\u0161echny konverze jsem doplnil o podrobn\u00e9 popisy, aby bylo v rozhran\u00ed Skliku na prvn\u00ed pohled jasn\u00e9, co kter\u00e1 konverze zaznamen\u00e1v\u00e1. Sou\u010dasn\u011b jsem z Google Tag Manageru odstranil p\u016fvodn\u00ed konverzn\u00ed a retargetingov\u00e9 zna\u010dky, kter\u00e9 u\u017e po p\u0159epnut\u00ed nebyly pot\u0159eba.<\/p>\n\n\n\n

\"\"
Uk\u00e1zka popisu ud\u00e1losti v rozhran\u00ed Skliku<\/figcaption><\/figure>\n\n\n\n

Na z\u00e1v\u011br jsem aktualizoval technickou dokumentaci webov\u00e9 analytiky, kterou jsem pro EOS p\u0159ipravil p\u0159i p\u0159edchoz\u00ed spolupr\u00e1ci. Doplnil jsem informace o nov\u011b v\u0161ech nov\u011b nastaven\u00fdch zna\u010dk\u00e1ch SEM, v\u010detn\u011b jejich \u00fa\u010delu, podm\u00ednek spou\u0161t\u011bn\u00ed a n\u00e1vaznosti na konkr\u00e9tn\u00ed ud\u00e1losti v datov\u00e9 vrstv\u011b. <\/p>\n\n\n\n

Klient tak z\u00edskal p\u0159ehled v\u0161ech m\u011b\u0159ic\u00edch zna\u010dek, jejich \u00fa\u010delu a fungov\u00e1n\u00ed. D\u00edky tomu m\u00e1 jasnou p\u0159edstavu o tom, co se na jeho webu m\u011b\u0159\u00ed, a k dokumentaci se m\u016f\u017ee kdykoliv vr\u00e1tit nebo ji p\u0159edat jin\u00e9mu specialistovi. Dokumentace z\u00e1rove\u0148 usnad\u0148uje b\u011b\u017enou spr\u00e1vu a kontrolu m\u011b\u0159en\u00ed, jeho dal\u0161\u00ed roz\u0161i\u0159ov\u00e1n\u00ed i \u0159e\u0161en\u00ed p\u0159\u00edpadn\u00fdch probl\u00e9m\u016f.<\/p>\n\n\n\n

N\u00e1zor klienta<\/strong><\/h2>\n\n\n\n

S Vojtou jsem za\u010dal spolupracovat u\u017e d\u0159\u00edve, kdy mi pom\u00e1hal nastavovat webovou analytiku a m\u011b\u0159en\u00ed konverz\u00ed pro kampan\u011b na Facebooku, Google i Seznamu. Pozd\u011bji se s\u00e1m aktivn\u011b ozval s novinkami na Seznamu, kter\u00e9 je t\u0159eba implementovat se kter\u00fdmi mi m\u016f\u017ee pomoct.

V\u0161e mi vysv\u011btlil a odpov\u011bd\u011bl na moje ot\u00e1zky. Celkov\u011b jsem se spoluprac\u00ed spokojen\u00fd \u2013 Vojta ud\u011blal, co jsem pot\u0159eboval a kdykoli m\u00e1m dotaz, m\u016f\u017eu se na n\u011bj obr\u00e1tit.\u00a0<\/em><\/p>\n\n\n\n

David Petr\u00e1\u017e, majitel
eos.cz<\/a><\/p>\n\n\n\n

Pot\u0159ebujete tak\u00e9 nastavit nebo zkontrolovat m\u011b\u0159en\u00ed?<\/strong><\/h2>\n\n\n\n

Pom\u00e1h\u00e1m firm\u00e1m s nastaven\u00edm webov\u00e9 analytiky, m\u011b\u0159en\u00edm konverz\u00ed a vyhodnocov\u00e1n\u00edm online reklamy. Pracuji s n\u00e1stroji jako Google Analytics 4, Google Tag Manager, Google Ads nebo Sklik.<\/p>\n\n\n\n

Pokud pot\u0159ebujete nov\u00e9 m\u011b\u0159en\u00ed implementovat, upravit st\u00e1vaj\u00edc\u00ed nastaven\u00ed nebo zjistit, jestli va\u0161im dat\u016fm m\u016f\u017eete v\u011b\u0159it, ozv\u011bte se mi. Spole\u010dn\u011b se pod\u00edv\u00e1me na to, co je pot\u0159eba vy\u0159e\u0161it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Spr\u00e1vn\u011b nastaven\u00e9 m\u011b\u0159en\u00ed je d\u016fle\u017eit\u00e9 pro vyhodnocov\u00e1n\u00ed online reklamy. Z\u00e1rove\u0148 by m\u011blo b\u00fdt p\u0159ehledn\u00e9 a srozumiteln\u00e9 i pro lidi, kte\u0159\u00ed ho budou v budoucnu\u2026<\/p>\n","protected":false},"author":1,"featured_media":1609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,44],"tags":[],"class_list":["post-1599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadova-studie","category-pro-klienty"],"yoast_head":"\nP\u0159\u00edpadov\u00e1 studie: Jak jsem pro EOS nastavil Seznam Event Measurement a p\u0159ipravil dokumentaci m\u011b\u0159en\u00ed - Vojt\u011bch Audy<\/title>\n<meta name=\"description\" content=\"Marketingov\u00fd blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vojtechaudy.cz\/clanky\/pripadovka-eos\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u0159\u00edpadov\u00e1 studie: Jak jsem pro EOS nastavil Seznam Event Measurement a p\u0159ipravil dokumentaci m\u011b\u0159en\u00ed - Vojt\u011bch Audy\" \/>\n<meta property=\"og:description\" content=\"Spr\u00e1vn\u011b nastaven\u00e9 m\u011b\u0159en\u00ed je d\u016fle\u017eit\u00e9 pro vyhodnocov\u00e1n\u00ed online reklamy. 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