{"id":1612,"date":"2026-10-25T20:55:39","date_gmt":"2026-10-25T20:55:39","guid":{"rendered":"https:\/\/vojtechaudy.cz\/clanky\/?p=1612"},"modified":"2026-10-25T20:55:47","modified_gmt":"2026-10-25T20:55:47","slug":"pripadovka-vasenaroky","status":"publish","type":"post","link":"https:\/\/vojtechaudy.cz\/clanky\/pripadovka-vasenaroky\/","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie: Jak jsme spole\u010dnosti Va\u0161e n\u00e1roky.cz zv\u00fd\u0161ili obrat o 120 %"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Zpo\u017ed\u011bn\u00fd let nebo ztracen\u00e9 zavazadlo dok\u00e1\u017eou po\u0159\u00e1dn\u011b zkomplikovat dovolenou. Cestuj\u00edc\u00ed p\u0159itom mohou m\u00edt n\u00e1rok na finan\u010dn\u00ed od\u0161kodn\u011bn\u00ed, kter\u00e9 ale nen\u00ed v\u017edy jednoduch\u00e9 z\u00edskat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1v\u011b s t\u00edm pom\u00e1h\u00e1 spole\u010dnost <strong>Va\u0161e n\u00e1roky.cz<\/strong>, kter\u00e1 se specializuje na vym\u00e1h\u00e1n\u00ed finan\u010dn\u00edch n\u00e1rok\u016f. Klient\u016fm zaji\u0161\u0165uje pr\u00e1vn\u00ed pomoc a cel\u00fd proces uplatn\u011bn\u00ed n\u00e1roku. Za sv\u00e9 slu\u017eby si \u00fa\u010dtuje pod\u00edl z \u00fasp\u011b\u0161n\u011b vymo\u017een\u00e9 \u010d\u00e1stky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro tuto spole\u010dnost jsem v\u00edce ne\u017e rok ve spolupr\u00e1ci s Marketingovou kancel\u00e1\u0159\u00ed spravoval PPC kampan\u011b na Googlu a Seznamu. C\u00edlem bylo oslovit potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, zv\u00fd\u0161it po\u010det z\u00edskan\u00fdch zak\u00e1zek a podpo\u0159it r\u016fst obratu spole\u010dnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00fdsledkem byl meziro\u010dn\u00ed r\u016fst obratu v hlavn\u00ed sez\u00f3n\u011b o v\u00edce ne\u017e 120 %<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O spole\u010dnosti<\/strong> Va\u0161en\u00e1roky.cz<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost <a href=\"https:\/\/www.vasenaroky.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Va\u0161e n\u00e1roky.cz<\/a> p\u016fsob\u00ed na \u010desk\u00e9m trhu od roku 2013 a specializuje se na pomoc lidem p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edho od\u0161kodn\u011bn\u00ed a vym\u00e1h\u00e1n\u00ed jejich opr\u00e1vn\u011bn\u00fdch n\u00e1rok\u016f. Sv\u00e9 slu\u017eby poskytuje klient\u016fm v \u010cesk\u00e9 republice i na Slovensku a za tu dobu vymohla od\u0161kodn\u00e9 des\u00edtk\u00e1m tis\u00edc lid\u00ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pom\u00e1h\u00e1 nap\u0159\u00edklad s od\u0161kodn\u011bn\u00edm za zpo\u017ed\u011bn\u00e9 nebo zru\u0161en\u00e9 lety, nevyplacenou mzdu, pracovn\u00ed \u00farazy, dopravn\u00ed nehody \u010di spory s poji\u0161\u0165ovnami. Klienti mohou sv\u016fj p\u0159\u00edpad zadat online a jeho pr\u00e1vn\u00ed posouzen\u00ed zaji\u0161\u0165uj\u00ed spolupracuj\u00edc\u00ed advok\u00e1ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost funguje na principu odm\u011bny za \u00fasp\u011bch. Provizi si \u00fa\u010dtuje pouze v p\u0159\u00edpad\u011b, \u017ee klientovi pom\u016f\u017ee z\u00edskat finan\u010dn\u00ed od\u0161kodn\u011bn\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"187\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/10\/image-2.png\" alt=\"\" class=\"wp-image-1613\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/10\/image-2.png 672w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2026\/10\/image-2-300x83.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Jak jsme postupovali<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u00dapravy text\u016f na webu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na z\u00e1klad\u011b anal\u00fdzy kl\u00ed\u010dov\u00fdch slov jsme nejprve doporu\u010dili \u00fapravy text\u016f na webu. Zam\u011b\u0159ili jsme se p\u0159edev\u0161\u00edm na vstupn\u00ed str\u00e1nky, na kter\u00e9 p\u0159ich\u00e1zeli n\u00e1v\u0161t\u011bvn\u00edci z PPC reklam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00edlem bylo, aby n\u00e1v\u0161t\u011bvn\u00edci po kliknut\u00ed na reklamu na\u0161li relevantn\u00ed informace, l\u00e9pe porozum\u011bli nab\u00edzen\u00fdm slu\u017eb\u00e1m a m\u011bli jasnou p\u0159edstavu o tom, jak mohou sv\u016fj n\u00e1rok na od\u0161kodn\u011bn\u00ed uplatnit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. PPC kampan\u011b na Googlu a Seznamu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm krokem bylo vytvo\u0159en\u00ed a spu\u0161t\u011bn\u00ed PPC kampan\u00ed ve vyhled\u00e1vac\u00ed a obsahov\u00e9 s\u00edti Googlu a Seznamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve vyhled\u00e1v\u00e1n\u00ed jsme se zam\u011b\u0159ili na osloven\u00ed lid\u00ed, kte\u0159\u00ed aktivn\u011b hledali informace o finan\u010dn\u00edm od\u0161kodn\u011bn\u00ed. Na\u0161e reklamy se tak mohly zobrazovat nap\u0159\u00edklad p\u0159i hled\u00e1n\u00ed kompenzace za zpo\u017ed\u011bn\u00fd let nebo od\u0161kodn\u011bn\u00ed po dopravn\u00ed nehod\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vedle vyhled\u00e1v\u00e1n\u00ed jsme vyu\u017e\u00edvali tak\u00e9 obsahovou s\u00ed\u0165, kter\u00e1 umo\u017e\u0148uje zobrazovat reklamy na zpravodajsk\u00fdch a dal\u0161\u00edch obsahov\u00fdch webech, nap\u0159\u00edklad Novinky.cz, Extra.cz, Seznam.cz nebo Seznam Zpr\u00e1vy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro zv\u00fd\u0161en\u00ed viditelnosti zna\u010dky jsme do kampan\u00ed za\u0159adili tak\u00e9 branding. Jedn\u00e1 se o v\u00fdrazn\u00fd reklamn\u00ed form\u00e1t, kter\u00fd vizu\u00e1ln\u011b r\u00e1muje obsah webov\u00e9 str\u00e1nky a pom\u00e1h\u00e1 upoutat pozornost n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Pravideln\u00e1 optimalizace a testov\u00e1n\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spu\u0161t\u011bn\u00edm kampan\u00ed na\u0161e pr\u00e1ce zdaleka neskon\u010dila. Ka\u017ed\u00fd t\u00fdden jsme vyhodnocovali jejich v\u00fdkon a hledali mo\u017enosti dal\u0161\u00edho zlep\u0161en\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pracovali jsme s c\u00edlen\u00edm, reklamn\u00edmi texty i rozpo\u010dty jednotliv\u00fdch kampan\u00ed. \u00dasp\u011b\u0161n\u00e9 reklamy jsme podporovali, zat\u00edmco m\u00e9n\u011b v\u00fdkonn\u00e9 jsme upravovali nebo vyp\u00ednali. V pr\u016fb\u011bhu spolupr\u00e1ce jsme tak\u00e9 pr\u016fb\u011b\u017en\u011b testovali nov\u00e9 mo\u017enosti, kter\u00e9 Google Ads a Sklik nab\u00edzely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u016fle\u017eitou sou\u010d\u00e1st\u00ed spolupr\u00e1ce byla i komunikace s klientkou. Naslouchali jsme jej\u00edm n\u00e1pad\u016fm a spole\u010dn\u011b zkou\u0161eli nov\u00e9 p\u0159\u00edstupy k propagaci slu\u017eeb. Ne v\u0161echny experimenty byly \u00fasp\u011b\u0161n\u00e9, ale n\u011bkter\u00e9 p\u0159inesly zaj\u00edmav\u00e9 v\u00fdsledky a nov\u00e9 z\u00e1kazn\u00edky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00fdch v\u00fdsledk\u016f jsme dos\u00e1hli<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na \u00faprav\u00e1ch webu, nastaven\u00ed webov\u00e9 analytiky, m\u011b\u0159en\u00ed konverz\u00ed a spr\u00e1v\u011b PPC kampan\u00ed jsme b\u011bhem spolupr\u00e1ce str\u00e1vili v\u00edce ne\u017e 300 hodin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdsledky se dostavily zejm\u00e9na v hlavn\u00ed sezon\u011b klienta, kter\u00e1 p\u0159ipad\u00e1 na obdob\u00ed od \u010dervna do srpna. Pr\u00e1v\u011b b\u011bhem t\u011bchto t\u0159\u00ed m\u011bs\u00edc\u016f spole\u010dnost realizovala v\u00fdznamnou \u010d\u00e1st sv\u00e9ho ro\u010dn\u00edho obratu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V meziro\u010dn\u00edm srovn\u00e1n\u00ed se n\u00e1m poda\u0159ilo zv\u00fd\u0161it obrat spole\u010dnosti o v\u00edce ne\u017e 120 % a z\u00e1rove\u0148 zlep\u0161it efektivitu reklam v Google Ads.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdsledky Google Ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky p\u0159esn\u011bj\u0161\u00edmu c\u00edlen\u00ed, \u00faprav\u00e1m reklamn\u00edch text\u016f a pr\u016fb\u011b\u017en\u00e9 optimalizaci jsme dos\u00e1hli n\u00e1sleduj\u00edc\u00edch v\u00fdsledk\u016f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Obrat vzrostl o 123 %.<\/strong><\/li>\n\n\n\n<li>Konverzn\u00ed pom\u011br se zv\u00fd\u0161il o 41 %.<\/li>\n\n\n\n<li>Proklikovost reklam (CTR) vzrostla o 43 %.<\/li>\n\n\n\n<li>Pod\u00edl n\u00e1klad\u016f na obratu (PNO) se sn\u00ed\u017eil z 24 % na 20 %.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Poda\u0159ilo se n\u00e1m tedy nejen v\u00fdrazn\u011b zv\u00fd\u0161it obrat z reklam, ale sou\u010dasn\u011b sn\u00ed\u017eit pod\u00edl reklamn\u00edch n\u00e1klad\u016f na dosa\u017een\u00e9m obratu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdsledky Skliku<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u00e9 reklamy v Skliku p\u0159inesly meziro\u010dn\u00ed r\u016fst:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tr\u017eby vzrostly o 44 %.<\/li>\n\n\n\n<li>Proklikovost reklam (CTR) se zv\u00fd\u0161ila o 81 %.<\/li>\n\n\n\n<li>Konverzn\u00ed pom\u011br vzrostl o 15 %.<\/li>\n\n\n\n<li>Pod\u00edl n\u00e1klad\u016f na obratu (PNO) se zv\u00fd\u0161il z 13 % na 19 %.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V p\u0159\u00edpad\u011b Skliku jsme po\u010d\u00edtali s vy\u0161\u0161\u00edm pod\u00edlem n\u00e1klad\u016f na obratu. Vedle v\u00fdkonnostn\u00edch kampan\u00ed jsme toti\u017e v\u00edce investovali tak\u00e9 do budov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce prost\u0159ednictv\u00edm brandingu a nativn\u00ed reklamy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>N\u00e1zor klienta<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8222;Se spoluprac\u00ed s Marketingovou kancel\u00e1\u0159\u00ed jsem spokojen\u00e1. Oce\u0148uji zejm\u00e9na osobn\u00ed p\u0159\u00edstup a to, \u017ee jejich prost\u0159ednictv\u00edm m\u016f\u017eeme na projektech spolupracovat se \u0161pi\u010dkami v oboru.&#8220;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eva Jur\u010d\u00edkov\u00e1<br>mana\u017eerka marketingu<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Vzniklo ve spolupr\u00e1ci s Marketingovou kancel\u00e1\u0159i, kde jsem m\u011bl na starost PPC kampan\u011b.)<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chcete podobn\u011b zlep\u0161it v\u00fdkon sv\u00e9ho marketingu?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pom\u00e1h\u00e1m firm\u00e1m a e-shop\u016fm se spr\u00e1vou PPC kampan\u00ed, nastaven\u00edm webov\u00e9 analytiky a vyhodnocov\u00e1n\u00edm marketingov\u00fdch investic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud chcete zjistit, kde va\u0161e kampan\u011b ztr\u00e1cej\u00ed v\u00fdkon nebo jak l\u00e9pe pracovat s marketingov\u00fdmi daty, <a href=\"https:\/\/www.vojtechaudy.cz\/\">ozv\u011bte se mi<\/a>.<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zpo\u017ed\u011bn\u00fd let nebo ztracen\u00e9 zavazadlo dok\u00e1\u017eou po\u0159\u00e1dn\u011b zkomplikovat dovolenou. Cestuj\u00edc\u00ed p\u0159itom mohou m\u00edt n\u00e1rok na finan\u010dn\u00ed od\u0161kodn\u011bn\u00ed, kter\u00e9 ale nen\u00ed v\u017edy jednoduch\u00e9 z\u00edskat. Pr\u00e1v\u011b\u2026<\/p>\n","protected":false},"author":1,"featured_media":1615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,44],"tags":[],"class_list":["post-1612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadova-studie","category-pro-klienty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P\u0159\u00edpadov\u00e1 studie: Jak jsme spole\u010dnosti Va\u0161e n\u00e1roky.cz zv\u00fd\u0161ili obrat o 120 % - Vojt\u011bch Audy<\/title>\n<meta name=\"description\" content=\"Marketingov\u00fd blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vojtechaudy.cz\/clanky\/pripadovka-vasenaroky\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u0159\u00edpadov\u00e1 studie: Jak jsme spole\u010dnosti Va\u0161e n\u00e1roky.cz zv\u00fd\u0161ili obrat o 120 % - Vojt\u011bch Audy\" \/>\n<meta property=\"og:description\" content=\"Zpo\u017ed\u011bn\u00fd let nebo ztracen\u00e9 zavazadlo dok\u00e1\u017eou po\u0159\u00e1dn\u011b zkomplikovat dovolenou. 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