{"id":164,"date":"2018-06-28T15:52:07","date_gmt":"2018-06-28T15:52:07","guid":{"rendered":"http:\/\/vojtechaudy.cz\/clanky\/?p=164"},"modified":"2026-06-01T12:47:30","modified_gmt":"2026-06-01T12:47:30","slug":"google-prejmenovava-google-adwords-na-google-ads","status":"publish","type":"post","link":"https:\/\/vojtechaudy.cz\/clanky\/google-prejmenovava-google-adwords-na-google-ads\/","title":{"rendered":"Google p\u0159ejmenov\u00e1v\u00e1 Google Adwords na Google Ads"},"content":{"rendered":"\n

Google dnes ofici\u00e1ln\u011b uzav\u00edr\u00e1 jednu \u00e9ru. Po 18 letech kon\u010d\u00ed zna\u010dka Google AdWords<\/strong> a nahrazuje ji nov\u00fd n\u00e1zev \u2013 Google Ads<\/strong>. Nejde p\u0159itom jen o kosmetickou zm\u011bnu, ale o logick\u00fd krok, kter\u00fd m\u00e1 l\u00e9pe odr\u00e1\u017eet to, \u010d\u00edm se tento reklamn\u00ed syst\u00e9m d\u00e1vno stal.<\/p>\n\n\n\n

Sou\u010d\u00e1st\u00ed t\u00e9to zm\u011bny je i p\u0159ejmenov\u00e1n\u00ed a sjednocen\u00ed dal\u0161\u00edch produkt\u016f v r\u00e1mci reklamn\u00edho ekosyst\u00e9mu Googlu. DoubleClick Advertiser se spojuje s Google Analytics 360 pod hlavi\u010dkou Google Marketing Platform<\/strong>, zat\u00edmco DoubleClick for Publishers a DoubleClick Ad Exchange se slu\u010duj\u00ed do jednoho n\u00e1stroje s n\u00e1zvem Google Ad Manager<\/strong>.<\/p>\n\n\n

\n
\"\"
Google p\u0159ejmenovan\u00e1 svoj\u00ed vlajkovou lo\u010f na Google Ads<\/figcaption><\/figure>\n<\/div>\n\n\n\n\n\n\n

Pro\u010d Google AdWords kon\u010d\u00ed?<\/h2>\n\n\n\n

Hlavn\u00edm d\u016fvodem je fakt, \u017ee Google AdWords u\u017e d\u00e1vno nen\u00ed jen o kl\u00ed\u010dov\u00fdch slovech, jak by mohl napov\u00eddat p\u016fvodn\u00ed n\u00e1zev. Dne\u0161n\u00ed PPC specialista pracuje s celou \u0159adou dal\u0161\u00edch mo\u017enost\u00ed c\u00edlen\u00ed \u2013 publikem, t\u00e9maty, um\u00edst\u011bn\u00edmi, demografi\u00ed nebo za\u0159\u00edzen\u00edmi. Google nav\u00edc v posledn\u00ed dob\u011b v\u00fdrazn\u011b roz\u0161\u00ed\u0159il pr\u00e1ci s publikem, nap\u0159\u00edklad o tzv. \u017eivotn\u00ed ud\u00e1losti.<\/p>\n\n\n\n

N\u00e1zev AdWords<\/em> tak p\u0159estal odpov\u00eddat realit\u011b. Google Ads<\/strong> l\u00e9pe vystihuje sou\u010dasnou podobu n\u00e1stroje i jeho dal\u0161\u00ed sm\u011b\u0159ov\u00e1n\u00ed.<\/p>\n\n\n\n

P\u0159ejmenov\u00e1n\u00ed zapad\u00e1 do \u0161ir\u0161\u00edho kontextu zm\u011bn, kter\u00e9 Google v posledn\u00edch letech p\u0159inesl \u2013 a\u0165 u\u017e \u0161lo o kompletn\u011b p\u0159epracovan\u00e9 rozhran\u00ed, n\u00e1stup chytr\u00fdch kampan\u00ed nebo \u00fapravy jednotliv\u00fdch typ\u016f c\u00edlen\u00ed.<\/p>\n\n\n\n

Jedno je jist\u00e9: sv\u011bt online marketingu se neust\u00e1le vyv\u00edj\u00ed. A kdo nechce usnout na vav\u0159\u00ednech, mus\u00ed tyto zm\u011bny pr\u016fb\u011b\u017en\u011b sledovat, u\u010dit se a p\u0159izp\u016fsobovat se jim.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n

P\u0159idejte se do WhatsApp skupiny,<\/strong><\/a> kde sd\u00edl\u00edm odkazy na nov\u00e9 \u010dl\u00e1nky a dal\u0161\u00ed zaj\u00edmavosti ze sv\u011bta webov\u00e9 analytiky a online marketingu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Google dnes ofici\u00e1ln\u011b uzav\u00edr\u00e1 jednu \u00e9ru. Po 18 letech kon\u010d\u00ed zna\u010dka Google AdWords a nahrazuje ji nov\u00fd n\u00e1zev \u2013 Google Ads. Nejde p\u0159itom jen\u2026<\/p>\n","protected":false},"author":5,"featured_media":1355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[8,10,9],"class_list":["post-164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-novinky","tag-ads","tag-adwords","tag-google"],"yoast_head":"\nGoogle p\u0159ejmenov\u00e1v\u00e1 Google Adwords na Google Ads - Vojt\u011bch Audy<\/title>\n<meta name=\"description\" content=\"Google po 18 letech p\u0159ejmenov\u00e1v\u00e1 AdWords na Google Ads. 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