{"id":290,"date":"2020-10-19T14:57:24","date_gmt":"2020-10-19T14:57:24","guid":{"rendered":"http:\/\/vojtechaudy.cz\/clanky\/?p=290"},"modified":"2025-12-30T10:44:04","modified_gmt":"2025-12-30T10:44:04","slug":"jak-na-audit-xml","status":"publish","type":"post","link":"https:\/\/vojtechaudy.cz\/clanky\/jak-na-audit-xml\/","title":{"rendered":"Jak na audit XML feedu aneb optimalizace klientov\u00fdch dat"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Bylo by kr\u00e1sn\u00e9, kdyby v\u0161echno kolem n\u00e1s fungovalo dokonale. Realita je ale jin\u00e1 \u2013 a XML feedy e-shop\u016f nejsou v\u00fdjimkou. V\u011bt\u0161inou vznikaj\u00ed jako v\u00fdsledek pr\u00e1ce v\u00edce lid\u00ed, \u010dasto bez jednotn\u00e9ho p\u0159\u00edstupu k dat\u016fm. Kvalita feedu je pak nevyrovnan\u00e1 a pln\u00e1 drobn\u00fdch i z\u00e1sadn\u00edch chyb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1v\u011b proto by m\u011bl b\u00fdt audit feedu ned\u00edlnou sou\u010d\u00e1st\u00ed pr\u00e1ce PPC specialisty je\u0161t\u011b p\u0159ed jeho zapojen\u00edm do Merchant Center a dal\u0161\u00edch reklamn\u00edch syst\u00e9m\u016f. Kvalita feedu dnes p\u0159\u00edmo ovliv\u0148uje v\u00fdkon algoritm\u016f \u2013 spole\u010dn\u011b se spr\u00e1vnou strukturou \u00fa\u010dt\u016f pat\u0159\u00ed k nejd\u016fle\u017eit\u011bj\u0161\u00edm faktor\u016fm \u00fasp\u011bchu. Nekvalitn\u00ed feed u\u017e nebrzd\u00ed jen jednotliv\u00e9 kampan\u011b, ale cel\u00fd automatizovan\u00fd ekosyst\u00e9m. A s rostouc\u00edm pod\u00edlem PMAX, Demand Gen a chytr\u00fdch nab\u00eddek to plat\u00ed v\u00edc ne\u017e kdy d\u0159\u00edv.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Audit feedu ale nen\u00ed jen o reklam\u00e1ch. Data, kter\u00e1 vid\u00edte ve feedu, poch\u00e1zej\u00ed ze stejn\u00e9 datab\u00e1ze jako produktov\u00e9 str\u00e1nky e-shopu. Chyby ve feedu tak velmi \u010dasto znamenaj\u00ed chyby na webu samotn\u00e9m \u2013 v n\u00e1zvech produkt\u016f, popisech, parametrech nebo kategori\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud s klientem tato zji\u0161t\u011bn\u00ed sd\u00edl\u00edte, nezlep\u0161\u00edte jen kvalitu feedu. Z\u00edsk\u00e1te tak\u00e9 d\u016fv\u011bru a plusov\u00e9 body nav\u00edc \u2013 za\u010dnete b\u00fdt vn\u00edm\u00e1ni jako partner, ne jen jako spr\u00e1vce kampan\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je ale d\u016fle\u017eit\u00e9 m\u00edt realistick\u00e1 o\u010dek\u00e1v\u00e1n\u00ed. Chyby se v\u011bt\u0161inou neoprav\u00ed p\u0159es noc ani b\u011bhem jednoho t\u00fddne. Optimalizace feedu je dlouhodob\u00fd proces na m\u011bs\u00edce. \u00dasp\u011bchem u\u017e je samotn\u00fd fakt, \u017ee se data posouvaj\u00ed spr\u00e1vn\u00fdm sm\u011brem. A pro ty odv\u00e1\u017en\u011bj\u0161\u00ed se \u010dasem otev\u00edr\u00e1 i mo\u017enost zlep\u0161ovat intern\u00ed procesy klienta \u2013 ale to u\u017e je jin\u00fd p\u0159\u00edb\u011bh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teorie stranou. Poj\u010fme se pod\u00edvat na to, <strong>jak audit XML feedu prob\u00edh\u00e1 v praxi<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Import XML feed do Excelu <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00edm krokem je sta\u017een\u00ed XML feedu e-shopu. Sta\u010d\u00ed zadat jeho adresu do prohl\u00ed\u017ee\u010de a po\u010dkat, a\u017e se cel\u00fd na\u010dte. Pokud prohl\u00ed\u017ee\u010d na chv\u00edli \u201ezamrzne\u201c, nen\u00ed to nic neobvykl\u00e9ho \u2013 feed v\u011bt\u0161\u00edho e-shopu m\u016f\u017ee m\u00edt des\u00edtky a\u017e stovky megabajt\u016f dat. Po na\u010dten\u00ed si soubor ulo\u017ete do po\u010d\u00edta\u010de.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U velmi rozs\u00e1hl\u00fdch feed\u016f s desetitis\u00edci produkt\u016f se m\u016f\u017ee st\u00e1t, \u017ee prohl\u00ed\u017ee\u010d jejich sta\u017een\u00ed nezvl\u00e1dne. V takov\u00e9m p\u0159\u00edpad\u011b si m\u016f\u017eete pomoci nap\u0159\u00edklad n\u00e1strojem Mergado, kde feed rozd\u011bl\u00edte do men\u0161\u00edch \u010d\u00e1st\u00ed \u2013 t\u0159eba podle skladovosti nebo kategori\u00ed. Rozd\u011blen\u00ed feedu v\u00e1s nic nestoj\u00ed a Mergado v\u00e1m nav\u00edc pozd\u011bji m\u016f\u017ee v\u00fdrazn\u011b pomoci i s jeho optimalizac\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1sledn\u011b u\u017e jen otev\u0159ete Excel a XML soubor do n\u011bj bu\u010f p\u0159et\u00e1hnete, nebo pou\u017eijete cestu <strong><em>Data \u2192 Z jin\u00fdch zdroj\u016f \u2192 Z importu dat XML<\/em><\/strong>. Excel v\u00e1s upozorn\u00ed, \u017ee XML neobsahuje sch\u00e9ma \u2013 to lze bez obav ignorovat a potvrdit. Vyberte, zda se maj\u00ed data na\u010d\u00edst do nov\u00e9ho nebo existuj\u00edc\u00edho listu (doporu\u010duji nov\u00fd), a m\u00e1te hotovo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Anal\u00fdza XML feedu <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ed v\u00e1mi je tabulka s p\u0159ehledem v\u0161ech produkt\u016f e-shopu. <strong>Ka\u017ed\u00fd \u0159\u00e1dek p\u0159edstavuje jeden produkt<\/strong>, v prvn\u00edm \u0159\u00e1dku pak vid\u00edte n\u00e1zvy jednotliv\u00fdch sloupc\u016f. Pr\u00e1v\u011b na n\u011b se te\u010f zam\u011b\u0159\u00edme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto\u017ee XML feed neobsahoval \u017e\u00e1dn\u00e9 sch\u00e9ma, Excel se pokusil strukturu odvodit s\u00e1m. Vznikly tak sloupce jako <code>version<\/code>, <code>title<\/code>, <code>link<\/code> nebo <code>description<\/code>, kter\u00e9 v tomto kontextu ned\u00e1vaj\u00ed p\u0159\u00edli\u0161 smysl. Tyto sloupce m\u016f\u017eete <strong>bez obav ignorovat nebo rovnou smazat<\/strong> \u2013 pro dal\u0161\u00ed pr\u00e1ci s feedem nejsou d\u016fle\u017eit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To, co n\u00e1s skute\u010dn\u011b zaj\u00edm\u00e1, jsou sloupce odpov\u00eddaj\u00edc\u00ed produktov\u00fdm atribut\u016fm. Typicky jde nap\u0159\u00edklad o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> ns1:id<\/li>\n\n\n\n<li> title2<\/li>\n\n\n\n<li> description3<\/li>\n\n\n\n<li> link4<\/li>\n\n\n\n<li> ns1:image_link<\/li>\n\n\n\n<li> ns1:condition<\/li>\n\n\n\n<li> ns1:price<\/li>\n\n\n\n<li> ns1:availability<\/li>\n\n\n\n<li> ns1:brand<\/li>\n\n\n\n<li> ns1:gtin<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">a p\u0159\u00edpadn\u011b dal\u0161\u00ed. Pokud zn\u00e1te <strong>specifikaci Google Shopping<\/strong>, budou v\u00e1m tyto n\u00e1zvy velmi pov\u011bdom\u00e9. Jen mal\u00e1 pozn\u00e1mka na okraj: <strong>\u010d\u00edslov\u00e1n\u00ed a po\u0159ad\u00ed atribut\u016f se m\u016f\u017ee li\u0161it<\/strong> v z\u00e1vislosti na konkr\u00e9tn\u00ed struktu\u0159e feedu. To ale nen\u00ed probl\u00e9m \u2013 d\u016fle\u017eit\u00fd je samotn\u00fd obsah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00edm kl\u00ed\u010dov\u00fdm sloupcem je <code>ns1:id<\/code>. Jedn\u00e1 se o <strong>unik\u00e1tn\u00ed identifik\u00e1tor produktu<\/strong>, kter\u00fd vy\u017eaduje Google Merchant Center. V praxi zde v\u011bt\u0161inou nen\u00ed mnoho co kontrolovat \u2013 ID b\u00fdv\u00e1 generovan\u00e9 e-shopov\u00fdm syst\u00e9mem automaticky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud by p\u0159esto feed obsahoval duplicitn\u00ed ID, Google Merchant Center v\u00e1s na tuto chybu obvykle samo upozorn\u00ed. P\u0159esto si m\u016f\u017eete z\u00e1kladn\u00ed kontrolu ud\u011blat i p\u0159\u00edmo v Excelu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Postup je jednoduch\u00fd:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ozna\u010dte cel\u00fd sloupec <code>ns1:id<\/code><\/li>\n\n\n\n<li>Na kart\u011b <strong>Dom\u016f<\/strong> zvolte <strong>Podm\u00edn\u011bn\u00e9 form\u00e1tov\u00e1n\u00ed<\/strong><\/li>\n\n\n\n<li>Vyberte <strong>Pravidla zv\u00fdrazn\u011bn\u00ed bun\u011bk \u2192 Duplicitn\u00ed hodnoty<\/strong><\/li>\n\n\n\n<li>Zvolte v\u00fdraznou barvu (nap\u0159. \u010dervenou)<\/li>\n\n\n\n<li>Sloupec si n\u00e1sledn\u011b m\u016f\u017eete <strong>se\u0159adit podle barvy<\/strong> a p\u0159\u00edpadn\u00e9 duplicity rychle proj\u00edt<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Tento krok sice v\u011bt\u0161inou odhal\u00ed minimum chyb, ale jako sou\u010d\u00e1st systematick\u00e9ho auditu d\u00e1v\u00e1 smysl a zabere jen p\u00e1r vte\u0159in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duplicitn\u00ed ID mohou v\u00e9st k:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zam\u00edtnut\u00ed produkt\u016f v Merchant Center,<\/li>\n\n\n\n<li>slu\u010dov\u00e1n\u00ed produkt\u016f, kter\u00e9 k sob\u011b nepat\u0159\u00ed,<\/li>\n\n\n\n<li>zkreslen\u00ed v\u00fdkonov\u00fdch dat v kampan\u00edch.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Proto je lep\u0161\u00ed m\u00edt jistotu hned na za\u010d\u00e1tku, ne\u017e \u0159e\u0161it d\u016fsledky a\u017e v reklamn\u00edch syst\u00e9mech.<\/p>\n\n\n<style type=\"text\/css\">\n#foogallery-gallery-560 .fg-image { width: 300px; }\n#foogallery-gallery-560 { --fg-gutter: 10px; }<\/style>\n\t\t\t<div class=\"foogallery foogallery-container foogallery-default foogallery-lightbox-foobox fg-center fg-default fg-ready fg-light fg-border-thin fg-shadow-outline fg-loading-default fg-loaded-fade-in fg-caption-hover fg-hover-fade fg-hover-zoom\" id=\"foogallery-gallery-560\" data-foogallery=\"{&quot;item&quot;:{&quot;showCaptionTitle&quot;:true,&quot;showCaptionDescription&quot;:true},&quot;lazy&quot;:true}\" style=\"--fg-title-line-clamp: 0; --fg-description-line-clamp: 0;\" >\n\t<div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/10\/jak-na-audit-XML-feedu-nastaveni-pro-duplicity.webp\" data-attachment-id=\"942\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/cache\/2020\/10\/jak-na-audit-XML-feedu-nastaveni-pro-duplicity\/2076416670.webp\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22300%22%20height%3D%22300%22%20viewBox%3D%220%200%20300%20300%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/10\/jak-na-audit-XML-feedu-ukazka-nastaveni-excelu.webp\" data-attachment-id=\"944\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"300\" height=\"300\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/cache\/2020\/10\/jak-na-audit-XML-feedu-ukazka-nastaveni-excelu\/1481221161.webp\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22300%22%20height%3D%22300%22%20viewBox%3D%220%200%20300%20300%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">U dal\u0161\u00edho sloupce, konkr\u00e9tn\u011b <strong><code>title<\/code><\/strong>, se u\u017e vyplat\u00ed na chv\u00edli zastavit. Jde o <strong>n\u00e1zev produktu<\/strong> a jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch atribut\u016f cel\u00e9ho feedu. Pr\u00e1v\u011b zde m\u00e1 smysl zkontrolovat, <strong>jak\u00fdm zp\u016fsobem jsou n\u00e1zvy tvo\u0159en\u00e9<\/strong> a zda z nich jde jednozna\u010dn\u011b poznat, o jak\u00fd produkt se jedn\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ide\u00e1ln\u00ed n\u00e1zev by m\u011bl obsahovat kl\u00ed\u010dov\u00e9 informace jako:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zna\u010dku (brand),<\/li>\n\n\n\n<li>n\u00e1zev produktov\u00e9 \u0159ady,<\/li>\n\n\n\n<li>konkr\u00e9tn\u00ed model nebo produktov\u00e9 \u010d\u00edslo,<\/li>\n\n\n\n<li>p\u0159\u00edpadn\u011b barvu, variantu nebo dal\u0161\u00ed rozli\u0161uj\u00edc\u00ed prvek.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je velk\u00fd rozd\u00edl, zda v n\u00e1zvu uvid\u00edte pouze<br><strong>\u201eThinkPad X1\u201c<\/strong>,<br>nebo nap\u0159\u00edklad<br><strong>\u201eLenovo ThinkPad X1 6. generace \u2013 mana\u017eersk\u00fd notebook\u201c<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1v\u011b <strong><code>title<\/code> je to, co u\u017eivatel vid\u00ed pod obr\u00e1zkem produktov\u00e9 reklamy ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/strong>. V praxi se zobrazuje p\u0159ibli\u017en\u011b prvn\u00edch <strong>70 znak\u016f<\/strong>, a proto m\u00e1 smysl s jejich skladbou pracovat v\u011bdom\u011b. Dobr\u00fd n\u00e1zev pom\u00e1h\u00e1 nejen u\u017eivateli, ale i samotn\u00e9mu syst\u00e9mu spr\u00e1vn\u011b produkt za\u0159adit.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#eaeaea\"><strong>Tip:<\/strong> M\u016f\u017eete se inspirovat s produktov\u00fdmi n\u00e1zvy dle <a href=\"https:\/\/sluzby.heureka.cz\/napoveda\/povinne-nazvy\/\">Doporu\u010den\u00fdch n\u00e1zv\u016f Heureky<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nikdo neo\u010dek\u00e1v\u00e1, \u017ee projdete <strong>v\u0161echny tis\u00edce produkt\u016f \u0159\u00e1dek po \u0159\u00e1dku<\/strong>. Smyslem auditu je sp\u00ed\u0161 odhalit <strong>syst\u00e9mov\u00e9 chyby a opakuj\u00edc\u00ed se vzory<\/strong>, ne jednotliv\u00e9 v\u00fdjimky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typick\u00fdm postupem je:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>identifikovat nejv\u011bt\u0161\u00ed probl\u00e9my v n\u00e1zvech<\/li>\n\n\n\n<li>domluvit se s majitelem e-shopu na n\u00e1prav\u011b (nap\u0159\u00edklad u nejprod\u00e1van\u011bj\u0161\u00edch produkt\u016f)<\/li>\n\n\n\n<li>a ve v\u00fdstupn\u00edm reportu doporu\u010dit <strong>jednotnou strukturu n\u00e1zv\u016f<\/strong>, kterou lze aplikovat plo\u0161n\u011b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pro\u010d na title z\u00e1le\u017e\u00ed i z pohledu Google<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Atribut title Google vyu\u017e\u00edv\u00e1 tak\u00e9 k p\u0159esn\u011bj\u0161\u00edmu ur\u010den\u00ed typu produktu. Pokud mu v n\u00e1zvu neposkytnete dostatek informac\u00ed, syst\u00e9m v\u00e1s na to nijak neupozorn\u00ed. Jen v\u00e1s ti\u0161e sp\u00e1ruje s men\u0161\u00edm mno\u017estv\u00edm relevantn\u00edch dotaz\u016f, ne\u017e by bylo mo\u017en\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A to je \u0161koda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Kontrola popisu produktu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm d\u016fle\u017eit\u00fdm sloupcem je <strong><code>description<\/code><\/strong> (\u010dasto ozna\u010den\u00fd nap\u0159\u00edklad jako <code>description3<\/code>). Zde doporu\u010duji prov\u00e9st alespo\u0148 <strong>nam\u00e1tkovou kontrolu kvality obsahu<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zda je popis vypln\u011bn\u00fd<\/li>\n\n\n\n<li>zda se nerozbilo k\u00f3dov\u00e1n\u00ed<\/li>\n\n\n\n<li>a zda d\u00e1v\u00e1 text smysl i lidsky, nejen technicky<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladn\u00ed pom\u016fckou m\u016f\u017ee b\u00fdt jednoduch\u00fd filtr: nastavte filtr na <strong>pr\u00e1zdn\u00e9 hodnoty<\/strong>. Pokud zde naraz\u00edte na pr\u00e1zdn\u00e1 pole, velmi \u010dasto to znamen\u00e1, \u017ee <strong>stejn\u00fd produkt nem\u00e1 popis ani na samotn\u00e9m webu<\/strong>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\">A je pak ot\u00e1zka, zda m\u00e1 v\u016fbec smysl na takov\u00e9 str\u00e1nky p\u0159iv\u00e1d\u011bt placenou n\u00e1v\u0161t\u011bvnost. Je to podobn\u00e9, jako kdybyste ve\u0161li do kav\u00e1rny, kde nikdo nestoj\u00ed za barem \u2013 technicky tam sice jste, ale nic se ned\u011bje.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"487\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/10\/jak-na-audit-XML-feedu-ukazka-filtru.webp\" alt=\"\" class=\"wp-image-941\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/10\/jak-na-audit-XML-feedu-ukazka-filtru.webp 346w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/10\/jak-na-audit-XML-feedu-ukazka-filtru-213x300.webp 213w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><figcaption class=\"wp-element-caption\">Uk\u00e1zka nastaven\u00ed filtru na pr\u00e1zdn\u00e9. <\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\">Tento atribut nav\u00edc Google vyu\u017e\u00edv\u00e1 k <strong>p\u0159esn\u011bj\u0161\u00edmu ur\u010den\u00ed typu produktu<\/strong>. Pokud mu v n\u00e1zvu neposkytnete dostatek informac\u00ed, nijak v\u00e1s na to neupozorn\u00ed. Jen v\u00e1s ti\u0161e nap\u00e1ruje na <strong>men\u0161\u00ed mno\u017estv\u00ed relevantn\u00edch vyhled\u00e1vac\u00edch dotaz\u016f<\/strong>, ne\u017e by bylo mo\u017en\u00e9. A to je zbyte\u010dn\u011b promarn\u011bn\u00fd potenci\u00e1l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1sledn\u011b m\u00e1 smysl <strong>nam\u00e1tkov\u011b zkontrolovat kvalitu jednotliv\u00fdch popis\u016f<\/strong> (<code>description<\/code>). Zam\u011b\u0159te se p\u0159edev\u0161\u00edm na to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zda m\u00e1 alespo\u0148 z\u00e1kladn\u00ed rozsah, nap\u0159\u00edklad <strong>minim\u00e1ln\u011b 200 znak\u016f<\/strong> <\/li>\n\n\n\n<li>zda se nerozpadlo k\u00f3dov\u00e1n\u00ed<\/li>\n\n\n\n<li>zda text d\u00e1v\u00e1 smysl a nen\u00ed jen technick\u00fdm v\u00fdpl\u0148ov\u00fdm obsahem,<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Zam\u011b\u0159eno na ceny produktu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00edm bychom uzav\u0159eli atribut <code>description3<\/code> a m\u016f\u017eeme se p\u0159esunout ke sloupci <strong><code>ns1:price<\/code><\/strong>, tedy k cen\u00e1m produkt\u016f. Tady u\u017e nejde jen o kvalitu dat, ale p\u0159\u00edmo o <strong>kritick\u00fd vstup pro schvalov\u00e1n\u00ed produkt\u016f i samotn\u00fd v\u00fdkon kampan\u00ed<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V prvn\u00ed \u0159ad\u011b je vhodn\u00e9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>o\u010distit ceny od hal\u00e9\u0159\u016f (p\u0159ekvapiv\u011b mnoho e-shop\u016f s nimi st\u00e1le pracuje)<\/li>\n\n\n\n<li>sjednotit a zkontrolovat <strong>spr\u00e1vn\u00e9 ozna\u010den\u00ed m\u011bny<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u0161t\u011b p\u0159ed samotnou \u00fapravou cenov\u00fdch dat ale doporu\u010duji jednu z\u00e1sadn\u00ed kontrolu. Ov\u011b\u0159te, zda se ve feedu <strong>nevyskytuj\u00ed produkty s nulovou nebo dokonce z\u00e1pornou cenou<\/strong>. Logicky by tam nem\u011bly b\u00fdt, ale v praxi se s t\u00edm lze setkat \u2013 typicky kv\u016fli chyb\u011b v exportu nebo cenov\u00e9 logice e-shopu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Merchant Center sice takov\u00e9 produkty v\u011bt\u0161inou automaticky zam\u00edtne, p\u0159esto je dobr\u00e9 m\u00edt nad t\u00edm kontrolu u\u017e b\u011bhem auditu. Stejn\u011b tak d\u00e1v\u00e1 smysl rychle si proj\u00edt <strong>nejlevn\u011bj\u0161\u00ed a nejdra\u017e\u0161\u00ed produkty v nab\u00eddce<\/strong>. Ob\u010das se toti\u017e stane, \u017ee n\u011bkomu \u201eujede ruka\u201c p\u0159i nace\u0148ov\u00e1n\u00ed \u2013 a reklamn\u00ed syst\u00e9my to bohu\u017eel nepoznaj\u00ed samy od sebe.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#eaeaea\"><strong>P\u0159e\u010dt\u011bte si tak\u00e9<\/strong>: <a href=\"https:\/\/vojtechaudy.cz\/clanky\/xml-specifikace\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jak se snadno nau\u010dit XML specifikaci feedu [Anki bal\u00ed\u010dek zdarma]<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1le si ov\u011b\u0159te <strong>spr\u00e1vn\u00e9 propisov\u00e1n\u00ed ceny zbo\u017e\u00ed do feedu<\/strong>. Podle specifikace by se ve feedu m\u011bla v\u017edy uv\u00e1d\u011bt <strong>kone\u010dn\u00e1 cena<\/strong>, tedy cena v\u010detn\u011b DPH a p\u0159\u00edpadn\u011b tak\u00e9 autorsk\u00fdch \u010di recykla\u010dn\u00edch poplatk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud m\u00e1 klient v\u00edce cenov\u00fdch hladin (nap\u0159\u00edklad odli\u0161n\u00e9 ceny pro registrovan\u00e9 z\u00e1kazn\u00edky nebo \u010dleny v\u011brnostn\u00edho programu), zkontrolujte, \u017ee se do feedu propisuje <strong>z\u00e1kladn\u00ed, ve\u0159ejn\u011b dostupn\u00e1 cena<\/strong>. Nejjednodu\u0161\u0161\u00ed cesta je proklikat n\u011bkolik odkaz\u016f p\u0159\u00edmo z feedu na produktov\u00e9 str\u00e1nky a porovnat, zda ceny skute\u010dn\u011b odpov\u00eddaj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V t\u00e9to f\u00e1zi se dost\u00e1v\u00e1me k samotn\u00e9mu <strong>\u010di\u0161t\u011bn\u00ed dat<\/strong>, aby s nimi \u0161lo d\u00e1l pracovat analyticky. Postup je jednoduch\u00fd:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ozna\u010dte cel\u00fd sloupec <code>ns1:price<\/code><\/li>\n\n\n\n<li>Pou\u017eijte kl\u00e1vesovou zkratku <strong>CTRL + H<\/strong> (Naj\u00edt a nahradit)<\/li>\n\n\n\n<li>Nejprve odstra\u0148te m\u011bnu\n<ul class=\"wp-block-list\">\n<li>naj\u00edt: <code>CZK<\/code> (nebo jinou m\u011bnu)<\/li>\n\n\n\n<li>nahradit: <em>nechat pr\u00e1zdn\u00e9<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>N\u00e1sledn\u011b p\u0159\u00edpadn\u011b odstra\u0148te hal\u00e9\u0159e\n<ul class=\"wp-block-list\">\n<li>nap\u0159\u00edklad pomoc\u00ed nahrazen\u00ed <code>,<\/code>za pr\u00e1zdn\u00e9 <code>**<\/code> nebo vhodn\u00e9ho form\u00e1tu \u010d\u00edsla<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdsledkem budou <strong>\u010dist\u00e9 \u010d\u00edseln\u00e9 hodnoty<\/strong>, se kter\u00fdmi u\u017e lze pohodln\u011b pracovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S o\u010di\u0161t\u011bn\u00fdmi cenami si m\u016f\u017eete snadno proj\u00edt <strong>cenov\u00e9 rozp\u011bt\u00ed e-shopu<\/strong>. To se bude hodit nap\u0159\u00edklad p\u0159i pozd\u011bj\u0161\u00edm vytv\u00e1\u0159en\u00ed cenov\u00fdch hladin nebo segmentace produkt\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edklad z praxe:<br>Pokud je nejdra\u017e\u0161\u00ed produkt e-shopu za <strong>1 077 K\u010d<\/strong>, ned\u00e1v\u00e1 smysl d\u011blit produkty do cenov\u00fdch hladin po <strong>500 K\u010d<\/strong>. Stejn\u011b tak u e-shopu s dra\u017e\u0161\u00edm sortimentem nem\u00e1 v\u00fdznam pracovat s p\u0159\u00edli\u0161 jemn\u00fdmi intervaly. Cenov\u00e9 hladiny by m\u011bly v\u017edy odpov\u00eddat realit\u011b nab\u00eddky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dn\u011b se sloupcem <code>ns1:price<\/code> se vyplat\u00ed pod\u00edvat i na atribut <strong><code>sale_price<\/code><\/strong>. Jak u\u017e n\u00e1zev napov\u00edd\u00e1, jde o <strong>cenu ve slev\u011b<\/strong>. Ve v\u011bt\u0161in\u011b feed\u016f tento atribut pravd\u011bpodobn\u011b nenajdete, ale u\u017e p\u0159i auditu stoj\u00ed za to zm\u00ednit ho klientovi nebo program\u00e1torovi jako <strong>zaj\u00edmav\u00e9 roz\u0161\u00ed\u0159en\u00ed do budoucna<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i spln\u011bn\u00ed podm\u00ednek Google Shopping dok\u00e1\u017ee slevy ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed velmi p\u011bkn\u011b zv\u00fdraznit, co\u017e je jeden z pom\u011brn\u011b snadn\u00fdch zp\u016fsob\u016f, jak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zv\u00fd\u0161it viditelnost produkt\u016f<\/li>\n\n\n\n<li>zlep\u0161it m\u00edru prokliku<\/li>\n\n\n\n<li>a v kone\u010dn\u00e9m d\u016fsledku i v\u00fdkon kampan\u00ed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Uk\u00e1zku takov\u00e9ho zv\u00fdrazn\u011bn\u00ed vid\u00edte na obr\u00e1zku n\u00ed\u017ee.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"369\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/10\/jak-na-audit-XML-feedu-ukazka-slevy.webp\" alt=\"\" class=\"wp-image-939\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/10\/jak-na-audit-XML-feedu-ukazka-slevy.webp 806w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/10\/jak-na-audit-XML-feedu-ukazka-slevy-300x137.webp 300w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/10\/jak-na-audit-XML-feedu-ukazka-slevy-768x352.webp 768w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Anal\u00fdza odkaz\u016f a dal\u0161\u00edch drobnost\u00ed <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Odkazy na produkt a obr\u00e1zek (<code>link4<\/code>, <code>ns1:image_link<\/code>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U atribut\u016f <strong><code>link4<\/code><\/strong> a <strong><code>ns1:image_link<\/code><\/strong> zpravidla nen\u00ed pot\u0159eba prov\u00e1d\u011bt slo\u017eit\u00e9 kontroly. Ze sv\u00e9 podstaty zde sta\u010d\u00ed ov\u011b\u0159it n\u011bkolik z\u00e1kladn\u00edch v\u011bc\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V prvn\u00ed \u0159ad\u011b zkontrolujte, zda <strong>\u017e\u00e1dn\u00e9 z pol\u00ed nen\u00ed pr\u00e1zdn\u00e9<\/strong>. Z\u00e1rove\u0148 si v\u0161imn\u011bte, zda se ve feedu nevyskytuj\u00ed odkazy za\u010d\u00ednaj\u00edc\u00ed na <code>http:\/\/<\/code>. V dne\u0161n\u00ed dob\u011b by m\u011bl m\u00edt ka\u017ed\u00fd e-shop <strong>\u0161ifrovan\u00e9 p\u0159ipojen\u00ed<\/strong> a ve feedu by se nem\u011bly objevovat odkazy bez <code>https:\/\/<\/code>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kontrola duplicitn\u00edch obr\u00e1zk\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed u\u017eite\u010dnou kontrolou je <strong>\u010detnost jednotliv\u00fdch URL adres obr\u00e1zk\u016f<\/strong>. Ide\u00e1ln\u011b by m\u011bl m\u00edt ka\u017ed\u00fd produkt <strong>vlastn\u00ed hlavn\u00ed obr\u00e1zek<\/strong>. Pokud se n\u011bkter\u00e1 URL vyskytuje v\u00fdrazn\u011b \u010dast\u011bji \u2013 nap\u0159\u00edklad v\u00edce ne\u017e desetkr\u00e1t \u2013 je to podez\u0159el\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V praxi se \u010dasto jedn\u00e1 o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>z\u00e1stupn\u00e9 obr\u00e1zky<\/li>\n\n\n\n<li>obr\u00e1zky s textem typu \u201eprodukt bez obr\u00e1zku\u201c<\/li>\n\n\n\n<li>nebo do\u010dasn\u00e9 obr\u00e1zky ve stylu \u201ep\u0159ipravujeme\u201c<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Takov\u00e9 produkty Google Merchant Center obvykle <strong>zam\u00edt\u00e1<\/strong> a nen\u00ed mo\u017en\u00e9 je inzerovat. Proto m\u00e1 smysl tyto p\u0159\u00edpady odhalit u\u017e p\u0159i auditu feedu a doporu\u010dit jejich n\u00e1pravu d\u0159\u00edve, ne\u017e se projev\u00ed v reklamn\u00edch syst\u00e9mech.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#eaeaea\"><strong>P\u0159e\u010dt\u011bte si tak\u00e9<\/strong>: <a href=\"https:\/\/vojtechaudy.cz\/clanky\/marketingovy-kalendar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketingov\u00e1 kalend\u00e1\u0159 (nejen) na rok 2026<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stav produktu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S atributem <strong><code>ns1:condition<\/code><\/strong> budete m\u00edt obvykle minimum pr\u00e1ce. Podle specifikace se zde mohou vyskytovat pouze tyto hodnoty:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>new<\/code><\/li>\n\n\n\n<li><code>used<\/code><\/li>\n\n\n\n<li><code>refurbished<\/code><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cokoliv jin\u00e9ho je \u0161patn\u011b a povede k chyb\u00e1m ve schvalov\u00e1n\u00ed produkt\u016f. Kontrola je zde tedy velmi rychl\u00e1 a p\u0159\u00edmo\u010dar\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dostupnost produktu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O n\u011bco v\u00edc prostoru ke kontrole nab\u00edz\u00ed atribut <strong><code>ns1:availability<\/code><\/strong>. Ten by m\u011bl nab\u00fdvat pouze n\u00e1sleduj\u00edc\u00edch hodnot:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>in_stock<\/code><\/li>\n\n\n\n<li><code>out_of_stock<\/code><\/li>\n\n\n\n<li><code>preorder<\/code><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00ed dv\u011b hodnoty jsou pom\u011brn\u011b jasn\u00e9. Zaj\u00edmav\u011bj\u0161\u00ed je ale <strong><code>preorder<\/code><\/strong>. Ofici\u00e1ln\u011b je ur\u010den pro produkty v p\u0159edobjedn\u00e1vce, v praxi se v\u0161ak pou\u017e\u00edv\u00e1 \u010dast\u011bji a flexibiln\u011bji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typick\u00fdm p\u0159\u00edkladem mohou b\u00fdt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>produkty, kter\u00e9 budou brzy naskladn\u011bny (nap\u0159. \u201ejede kamion\u201c)<\/li>\n\n\n\n<li>sortiment, u kter\u00e9ho jsou z\u00e1kazn\u00edci zvykl\u00ed \u010dekat<\/li>\n\n\n\n<li>nebo t\u0159eba n\u00e1bytek \u010di zak\u00e1zkov\u00e1 v\u00fdroba<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spr\u00e1vn\u00e9 pou\u017eit\u00ed <code>preorder<\/code> m\u016f\u017ee pomoci udr\u017eet produkty aktivn\u00ed v kampan\u00edch i v situac\u00edch, kdy by jinak musely zmizet z nab\u00eddky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak audit feedu uchopit jako celek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00edmto zp\u016fsobem lze proj\u00edt cel\u00fd feed \u2013 <strong>atribut po atributu<\/strong>. Sta\u010d\u00ed si u ka\u017ed\u00e9ho sloupce polo\u017eit jednoduchou ot\u00e1zku: <em>Co tu m\u00e1 b\u00fdt a co u\u017e je \u0161patn\u011b?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017e jen tento postup v\u00e1m d\u00e1 velmi dobr\u00fd p\u0159ehled o tom:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>v jak\u00e9m stavu feed je<\/li>\n\n\n\n<li>kde jsou nejv\u011bt\u0161\u00ed slab\u00e1 m\u00edsta<\/li>\n\n\n\n<li>a co m\u00e1 smysl \u0159e\u0161it prioritn\u011b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V dal\u0161\u00ed f\u00e1zi u\u017e je na v\u00e1s, zda budete:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tla\u010dit na zlep\u0161en\u00ed p\u0159\u00edmo na stran\u011b klienta<\/li>\n\n\n\n<li>nebo zapoj\u00edte n\u00e1stroje typu <strong>Mergado<\/strong> a \u010d\u00e1st probl\u00e9m\u016f vy\u0159e\u0161\u00edte \u00fapravou feedu zven\u010d\u00ed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">P\u00e1r slov z\u00e1v\u011brem k XML auditu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V tuto chv\u00edli u\u017e m\u016f\u017eete feed <strong>s klidem nahr\u00e1t do reklamn\u00edch syst\u00e9m\u016f<\/strong>, proto\u017ee m\u00e1te alespo\u0148 z\u00e1kladn\u00ed p\u0159edstavu o jeho kvalit\u011b a obsahu. Se samotn\u00fdm reportem pro klienta ale doporu\u010duji <strong>po\u010dkat je\u0161t\u011b jeden a\u017e dva dny<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyplat\u00ed se toti\u017e po\u010dkat na chyby, kter\u00e9 nahl\u00e1s\u00ed samotn\u00e9 <strong>Google Merchant Center<\/strong>. Ne v\u0161echno se d\u00e1 jednodu\u0161e odhalit v Excelu \u2013 typicky nap\u0159\u00edklad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>velikost a kvalita obr\u00e1zk\u016f,<\/li>\n\n\n\n<li>nebo vhodnost c\u00edlov\u00e9 str\u00e1nky pro mobiln\u00ed za\u0159\u00edzen\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je samoz\u0159ejm\u011b nere\u00e1ln\u00e9 o\u010dek\u00e1vat, \u017ee klient po odesl\u00e1n\u00ed reportu v\u0161echny chyby okam\u017eit\u011b oprav\u00ed. D\u016fle\u017eit\u00e9 ale je, aby o nich v\u011bd\u011bl a mohl s jejich \u0159e\u0161en\u00edm za\u010d\u00edt. A\u0165 u\u017e formou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zad\u00e1n\u00ed \u00fakolu program\u00e1torovi,<\/li>\n\n\n\n<li>zapojen\u00edm brig\u00e1dn\u00edka,<\/li>\n\n\n\n<li>nebo t\u0159eba \u00fapravami ze strany z\u00e1kaznick\u00e9 podpory v klidn\u011bj\u0161\u00edch chv\u00edl\u00edch.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cesta k lep\u0161\u00edm feed\u016fm se skoro v\u017edycky najde \u2013 jen je pot\u0159eba ji uk\u00e1zat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159eji hodn\u011b \u0161t\u011bst\u00ed ve va\u0161\u00ed snaze. \ud83d\ude09<\/p>\n\n\n\n<div class=\"wp-block-group has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-d05cb3ef wp-block-group-is-layout-flex\" style=\"border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;background-color:#fafffa\">\n<figure class=\"wp-block-image size-full wp-container-content-e1bb55cb\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2025\/12\/image-4.png\" alt=\"\" class=\"wp-image-1304\"\/><\/figure>\n\n\n\n<p class=\"has-open-sans-font-family has-x-small-font-size wp-block-paragraph\" style=\"padding-right:0;padding-left:0\"><a href=\"https:\/\/chat.whatsapp.com\/LcFysvgHBgKKPKXrIgX63F\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159idejte se do <strong>WhatsApp skupiny,<\/strong><\/a> kde sd\u00edl\u00edm odkazy na nov\u00e9 \u010dl\u00e1nky a dal\u0161\u00ed zaj\u00edmavosti ze sv\u011bta webov\u00e9 analytiky a online marketingu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bylo by kr\u00e1sn\u00e9, kdyby v\u0161echno kolem n\u00e1s fungovalo dokonale. Realita je ale jin\u00e1 \u2013 a XML feedy e-shop\u016f nejsou v\u00fdjimkou. V\u011bt\u0161inou vznikaj\u00ed jako v\u00fdsledek\u2026<\/p>\n","protected":false},"author":5,"featured_media":1344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[23,22,21],"class_list":["post-290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-navody","tag-navody","tag-optimalizace","tag-xml"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak na audit XML feedu aneb optimalizace klientov\u00fdch dat - Vojt\u011bch Audy<\/title>\n<meta name=\"description\" content=\"Spr\u00e1vn\u00fd PPC specialista nic nenech\u00e1v\u00e1 na n\u00e1hod\u011b a to ani klientsk\u00e9 XML feedy. 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