{"id":325,"date":"2025-11-29T12:20:54","date_gmt":"2025-11-29T12:20:54","guid":{"rendered":"https:\/\/vojtechaudy.cz\/clanky\/?p=325"},"modified":"2026-06-01T12:49:24","modified_gmt":"2026-06-01T12:49:24","slug":"marketingovy-kalendar","status":"publish","type":"post","link":"https:\/\/vojtechaudy.cz\/clanky\/marketingovy-kalendar\/","title":{"rendered":"Marketingov\u00fd kalend\u00e1\u0159 (nejen) pro rok 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Po t\u00e9m\u011b\u0159 ro\u010dn\u00ed pauze jsem se rozhodl opr\u00e1\u0161it jeden star\u0161\u00ed n\u00e1pad \u2013 a kone\u010dn\u011b ho dot\u00e1hnout do podoby, kter\u00e1 bude opravdu praktick\u00e1. Mluv\u00edm o marketingov\u00e9m kalend\u00e1\u0159i. Nejde o n\u011bjakou p\u0159evratnou novinku, ka\u017ed\u00fd rok vznik\u00e1 n\u011bkolik infografik, kter\u00e9 agentury pou\u017e\u00edvaj\u00ed hlavn\u011b k loven\u00ed odkaz\u016f. Ale je tu jedno ale\u2026 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco infografika bude hezk\u00e1 na pohled, ale v praxi v\u00e1m p\u0159\u00edli\u0161 nepom\u016f\u017ee, tenhle marketingov\u00fd kalend\u00e1\u0159 je postaven\u00fd \u00fapln\u011b jinak. M\u016f\u017eete si ho jedn\u00edm klikem p\u0159idat do sv\u00e9ho Google kalend\u00e1\u0159e a pou\u017e\u00edvat ho dlouhodob\u011b \u2013 klidn\u011b roky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je to marketingov\u00fd kalend\u00e1\u0159<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e se pono\u0159\u00edme do detail\u016f, poj\u010fme si ujasnit, co vlastn\u011b marketingov\u00fd kalend\u00e1\u0159 je.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jde o p\u0159ehled jednotliv\u00fdch dn\u016f, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt v marketingu: v\u00fdznamn\u00e9 dny, mezin\u00e1rodn\u00ed sv\u00e1tky, sportovn\u00ed ud\u00e1losti, pr\u00e1zdniny, akce a dal\u0161\u00ed miln\u00edky. Sta\u010d\u00ed kalend\u00e1\u0159 nap\u0159\u00edklad jednou m\u011bs\u00ed\u010dn\u011b proj\u00edt na dal\u0161\u00ed m\u011bs\u00edc a pop\u0159em\u00fd\u0161let, kterou ud\u00e1lost m\u016f\u017eete vyu\u017e\u00edt pro v\u00e1\u0161 e-shop \u010di slu\u017ebu. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Nap\u0159\u00edklad pro prodejce lo\u017en\u00edho povle\u010den\u00ed by byla \u0161koda nevyu\u017e\u00edt ve sv\u00e9m marketingu Sv\u011btov\u00fd den sp\u00e1nku, kdy o tomto t\u00e9matu bude mluvit p\u016flka \u010desk\u00fdch m\u00e9di\u00ed. To p\u0159irozen\u011b zvedne z\u00e1jem lid\u00ed o tuto problematiku a spole\u010dn\u011b s t\u00edm hledanost vhodn\u00fdch pojm\u016f a ochotu nakupovat.  A byla by \u0161koda toto v\u0161echno p\u0159enechat ak\u010dn\u011bj\u0161\u00ed konkurenci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nebo prodejce knih by si nem\u011bl nechat uj\u00edt bez pov\u0161imnut\u00ed datum 2. dubna, kter\u00fd je Mezin\u00e1rodn\u00edm dnem d\u011btsk\u00e9 knihy. P\u011bkn\u00e1 p\u0159\u00edle\u017eitost napl\u00e1novat marketingovou komunikaci na toto t\u00e9ma a zv\u00fd\u0161it si prodej tohoto segmentu zbo\u017e\u00ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A jak vyu\u017e\u00edt jednotliv\u00e9 dny? M\u016f\u017eete nap\u0159\u00edklad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>napsat \u010dl\u00e1nek na blog s odkazy na vhodn\u00e9 produkty<\/li>\n\n\n\n<li>vytvo\u0159it p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00ed s\u00edt\u011b (Facebook, Instagram, Threads \u010di Xko)<\/li>\n\n\n\n<li>nato\u010dit s\u00e9rii kr\u00e1tk\u00fdch vide\u00ed na Youtube a Instagramu<\/li>\n\n\n\n<li>vydat TikTok video<\/li>\n\n\n\n<li>p\u0159ipravit klasick\u00e9 video na Youtube<\/li>\n\n\n\n<li>propagovat zvolen\u00fd den p\u0159es PPC kampan\u011b<\/li>\n\n\n\n<li>vytvo\u0159it t\u00e9matickou c\u00edlovou str\u00e1nku na webu<\/li>\n\n\n\n<li>napl\u00e1novat propagaci v kamenn\u00fdch prodejn\u00e1ch<\/li>\n\n\n\n<li>zaplatit si PR \u010dl\u00e1nek<\/li>\n\n\n\n<li>domluvit spolupr\u00e1ci s influencerem<\/li>\n\n\n\n<li>d\u00e1t dohromady ud\u00e1lost pro potenci\u00e1ln\u00ed z\u00e1kazn\u00edky<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u010c\u00edm v\u00edce p\u0159ipraven\u00fdch v\u00fdstup\u016f, t\u00edm v\u011bt\u0161\u00ed z\u00e1sah a efekt cel\u00e9 kampan\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zlat\u00e9 pravidlo: p\u0159ipravujte se dop\u0159edu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Samoz\u0159ejm\u011b p\u0159\u00edprava v\u0161ech pot\u0159ebn\u00fdch materi\u00e1l\u016f si vezme \u010das a proto doporu\u010duji tyto v\u011bci pl\u00e1novat dost dop\u0159edu Nap\u0159\u00edklad si vlo\u017eit do sv\u00e9ho Google kalend\u00e1\u0159e pravidelnou p\u0159ipom\u00ednku nap\u0159\u00edklad na ka\u017ed\u00fd 20. den v m\u011bs\u00edc\u00ed a za\u010d\u00edt pl\u00e1novat i za pomoci m\u00e9ho marketingov\u00e9ho kalend\u00e1\u0159e p\u0159esp\u0159\u00ed\u0161t\u00ed m\u011bs\u00edc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017en\u00e1 to zn\u00ed p\u0159ed\u010dasn\u011b, ale kvalitn\u00ed p\u0159\u00edprava kampan\u011b zabere \u010das.<br>Banery, texty, blog, soci\u00e1ln\u00ed s\u00edt\u011b, PR, lad\u011bn\u00ed rozpo\u010dt\u016f, domluva kan\u00e1l\u016f, p\u0159\u00edpadn\u011b tisk a logistika materi\u00e1l\u016f do prodejen\u2026 Proto je mnohem lep\u0161\u00ed za\u010d\u00edt m\u011bs\u00edc dop\u0159edu, aby v\u00e1s nic netla\u010dilo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak marketingov\u00fd kalend\u00e1\u0159 vypad\u00e1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uk\u00e1zku najdete n\u00ed\u017ee v \u010dl\u00e1nku \u2013 ale to hlavn\u00ed p\u0159ich\u00e1z\u00ed te\u010f.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<iframe loading=\"lazy\" src=\"https:\/\/calendar.google.com\/calendar\/embed?src=np2sqrc88g6tc9qbkrvfle65q0%40group.calendar.google.com&amp;ctz=Europe%2FParis\" style=\"border: 0\" width=\"900\" height=\"500\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak p\u0159idat Marketingov\u00fd kalend\u00e1\u0159 do sv\u00e9ho kalend\u00e1\u0159e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Propojit Marketingov\u00fd kalend\u00e1\u0159 se sv\u00fdm vlastn\u00edm Google kalend\u00e1\u0159em je snadn\u00e9. Jde&nbsp;to na t\u0159i kliknut\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">     <strong>1.  Na sv\u00e9m Google kalend\u00e1\u0159i kliknete na + vedle <em>Jin\u00e9 kalend\u00e1\u0159e.<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"436\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/09\/Marketingovy-kalendar-2020-prvni-krok.webp\" alt=\"\" class=\"wp-image-949\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/09\/Marketingovy-kalendar-2020-prvni-krok.webp 696w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/09\/Marketingovy-kalendar-2020-prvni-krok-300x188.webp 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption class=\"wp-element-caption\">Jako prvn\u00ed sta\u010d\u00ed kliknout na plusko u Jin\u00e9 kalend\u00e1\u0159e<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>     2. N\u00e1sledn\u011b klikn\u011bte Pomoci adresy URL.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"436\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/09\/Marketingovy-kalendar-2020-druhy-krok.webp\" alt=\"\" class=\"wp-image-950\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/09\/Marketingovy-kalendar-2020-druhy-krok.webp 696w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/09\/Marketingovy-kalendar-2020-druhy-krok-300x188.webp 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption class=\"wp-element-caption\">Druh\u00fd krok je p\u0159idat Jin\u00fd kalend\u00e1\u0159 pomoci adresy URL<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>     3. A do n\u00e1sleduj\u00edc\u00edho pole vlo\u017ete n\u00e1sleduj\u00edc\u00ed odkaz.<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code has-contrast-color has-neutral-background-color has-text-color has-background has-link-color wp-elements-5654e5b620de48293ac1ba631fc01f93\"><code>https:&#47;&#47;calendar.google.com\/calendar\/ical\/np2sqrc88g6tc9qbkrvfle65q0%40group.calendar.google.com\/public\/basic.ics<\/code><\/pre>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"436\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/09\/Marketingovy-kalendar-2020-treti-krok.webp\" alt=\"\" class=\"wp-image-951\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/09\/Marketingovy-kalendar-2020-treti-krok.webp 696w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2020\/09\/Marketingovy-kalendar-2020-treti-krok-300x188.webp 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption class=\"wp-element-caption\">Ve t\u0159et\u00edm kroku sta\u010d\u00ed vlo\u017eit v\u00fd\u0161e uvedenou adresu do pol\u00ed\u010dka a potvrdit.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1te n\u00e1pad na vylep\u0161en\u00ed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sna\u017eil jsem se zahrnout v\u0161echny v\u00fdznamn\u00e9 dny, kter\u00e9 by mohly b\u00fdt z marketingov\u00e9ho hlediska zaj\u00edmav\u00e9. Ale je mo\u017en\u00e9, \u017ee mi n\u011bco uniklo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud m\u00e1te tip na ud\u00e1lost nebo n\u00e1vrh na vylep\u0161en\u00ed, napi\u0161te mi na <strong>jsem (at) vojtechaudy.cz<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tak a\u0165 v\u00e1m slou\u017e\u00ed. \ud83d\ude09 <\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-d05cb3ef wp-block-group-is-layout-flex\" style=\"border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;background-color:#fafffa\">\n<figure class=\"wp-block-image size-full wp-container-content-e1bb55cb\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2025\/12\/image-4.png\" alt=\"\" class=\"wp-image-1304\"\/><\/figure>\n\n\n\n<p class=\"has-open-sans-font-family has-x-small-font-size wp-block-paragraph\" style=\"padding-right:0;padding-left:0\"><a href=\"https:\/\/chat.whatsapp.com\/LcFysvgHBgKKPKXrIgX63F\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159idejte se do <strong>WhatsApp skupiny,<\/strong><\/a> kde sd\u00edl\u00edm odkazy na nov\u00e9 \u010dl\u00e1nky a dal\u0161\u00ed zaj\u00edmavosti ze sv\u011bta webov\u00e9 analytiky a online marketingu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Po t\u00e9m\u011b\u0159 ro\u010dn\u00ed pauze jsem se rozhodl opr\u00e1\u0161it jeden star\u0161\u00ed n\u00e1pad \u2013 a kone\u010dn\u011b ho dot\u00e1hnout do podoby, kter\u00e1 bude opravdu praktick\u00e1. Mluv\u00edm o\u2026<\/p>\n","protected":false},"author":5,"featured_media":1359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,11],"tags":[],"class_list":["post-325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-klienty","category-tipy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketingov\u00fd kalend\u00e1\u0159 (nejen) pro rok 2026 - Vojt\u011bch Audy<\/title>\n<meta name=\"description\" content=\"Marketingov\u00fd blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vojtechaudy.cz\/clanky\/marketingovy-kalendar\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingov\u00fd kalend\u00e1\u0159 (nejen) pro rok 2026 - Vojt\u011bch Audy\" \/>\n<meta property=\"og:description\" content=\"Po t\u00e9m\u011b\u0159 ro\u010dn\u00ed pauze jsem se rozhodl opr\u00e1\u0161it jeden star\u0161\u00ed n\u00e1pad \u2013 a kone\u010dn\u011b ho dot\u00e1hnout do podoby, kter\u00e1 bude opravdu praktick\u00e1. 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