{"id":529,"date":"2020-10-13T07:03:47","date_gmt":"2020-10-13T07:03:47","guid":{"rendered":"https:\/\/vojtechaudy.cz\/clanky\/?p=529"},"modified":"2025-12-30T12:48:38","modified_gmt":"2025-12-30T12:48:38","slug":"xml-specifikace","status":"publish","type":"post","link":"https:\/\/vojtechaudy.cz\/clanky\/xml-specifikace\/","title":{"rendered":"Jak se snadno nau\u010dit XML specifikaci feedu [Anki bal\u00ed\u010dek zdarma]"},"content":{"rendered":"\n

Dnes pro v\u00e1s m\u00e1m dal\u0161\u00ed praktickou drobnost, tentokr\u00e1t hlavn\u011b pro za\u010d\u00ednaj\u00edc\u00ed PPC specialisty. P\u0159ipravil jsem Anki bal\u00ed\u010dek<\/strong>, d\u00edky kter\u00e9mu se m\u016f\u017eete rychle a systematicky nau\u010dit XML specifikaci feed\u016f pro Google Merchant Center<\/strong>.<\/p>\n\n\n\n

Ano, specifikace je samoz\u0159ejm\u011b ve\u0159ejn\u011b dostupn\u00e1 a kdykoliv dohledateln\u00e1. P\u0159esto si mysl\u00edm, \u017ee m\u00edt z\u00e1kladn\u00ed strukturu a nejd\u016fle\u017eit\u011bj\u0161\u00ed atributy v hlav\u011b rozhodn\u011b nen\u00ed zbyte\u010dn\u00e9<\/strong>. Umo\u017en\u00ed v\u00e1m to rychleji se zorientovat ve feedu, sn\u00e1z odhalit chyby a navrhnout konkr\u00e9tn\u00ed \u0159e\u0161en\u00ed \u2013 bez neust\u00e1l\u00e9ho p\u0159ep\u00edn\u00e1n\u00ed do dokumentace.<\/p>\n\n\n\n

Z vlastn\u00ed zku\u0161enosti nav\u00edc vid\u00edm, \u017ee \u0159ada dobr\u00fdch specialist\u016f zn\u00e1 velkou \u010d\u00e1st specifikace zpam\u011bti. Ne proto, \u017ee by se ji biflovali, ale proto\u017ee s n\u00ed denn\u011b pracuj\u00ed<\/strong>. D\u00e1v\u00e1 mi tedy smysl nab\u00eddnout zp\u016fsob, jak se k tomuto stavu dostat rychleji a systemati\u010dt\u011bji.<\/p>\n\n\n\n\n\n\n\n

Pod kapotu bal\u00ed\u010dku <\/h2>\n\n\n\n

Bal\u00ed\u010dek je z\u00e1m\u011brn\u011b jednoduch\u00fd. Jde o sadu ot\u00e1zek a odpov\u011bd\u00ed postavenou na karti\u010dkov\u00e9 metod\u011b (flashcards)<\/strong>. To je osv\u011bd\u010den\u00fd zp\u016fsob u\u010den\u00ed, kter\u00fd se b\u011b\u017en\u011b pou\u017e\u00edv\u00e1 nap\u0159\u00edklad p\u0159i v\u00fduce ciz\u00edch jazyk\u016f.<\/p>\n\n\n\n

V\u00fdhodou karti\u010dkov\u00e9 metody je, \u017ee se neu\u010d\u00edte mechanickou posloupnost informac\u00ed, ale odpov\u00edd\u00e1te na n\u00e1hodn\u011b \u0159azen\u00e9 ot\u00e1zky<\/strong>, p\u0159i\u010dem\u017e syst\u00e9m bere v potaz tzv. k\u0159ivku zapom\u00edn\u00e1n\u00ed<\/strong>. D\u00edky tomu se neopakujete zbyte\u010dn\u011b v tom, co u\u017e um\u00edte, a z\u00e1rove\u0148 si l\u00e9pe upevn\u00edte problematick\u00e1 m\u00edsta. Nevznik\u00e1 tak efekt \u201et\u0159et\u00ed polo\u017eka shora\u201c, ale skute\u010dn\u00e9 porozum\u011bn\u00ed.<\/p>\n\n\n\n

K realizaci tohoto principu jsem zvolil aplikaci Anki<\/strong>, kter\u00e1 vyu\u017e\u00edv\u00e1 algoritmus SM-2 (SuperMemo). Ten vych\u00e1z\u00ed z dlouhodob\u00e9ho v\u00fdzkumu pam\u011bti a u\u010den\u00ed a pat\u0159\u00ed mezi nejefektivn\u011bj\u0161\u00ed syst\u00e9my pro dlouhodob\u00e9 ukl\u00e1d\u00e1n\u00ed informac\u00ed.<\/p>\n\n\n

\n
\"\"
Uk\u00e1zka principu karti\u010dkov\u00e9 metody<\/figcaption><\/figure>\n<\/div>\n\n\n

Jak si nainstalovat Anki bal\u00ed\u010dek <\/h2>\n\n\n\n

Instalace bal\u00ed\u010dku je velmi jednoduch\u00e1 a zvl\u00e1dnete ji jak na po\u010d\u00edta\u010di, tak na mobilu. N\u00ed\u017ee pop\u00ed\u0161u postup p\u0159es mobiln\u00ed telefon \u2013 je prakti\u010dt\u011bj\u0161\u00ed, proto\u017ee ho m\u00e1te neust\u00e1le u sebe a m\u016f\u017eete si specifikaci procvi\u010dovat kdykoliv. T\u0159eba cestou do pr\u00e1ce v autobuse.<\/p>\n\n\n\n

    \n
  1. Nainstalujte aplikaci Anki<\/strong>
    St\u00e1hn\u011bte si aplikaci Anki do mobilu (Google Play \/ App Store) a vytvo\u0159te si \u00fa\u010det na webu Anki. Podrobn\u00fd n\u00e1vod zde uv\u00e1d\u011bt nebudu \u2013 aplikace je p\u0159\u00edmo\u010dar\u00e1 a instalaci zvl\u00e1dnete bez probl\u00e9m\u016f.<\/li>\n\n\n\n
  2. St\u00e1hn\u011bte si bal\u00ed\u010dek karet<\/strong>
    Pomoc\u00ed tla\u010d\u00edtka n\u00ed\u017ee st\u00e1hn\u011bte bal\u00ed\u010dek do za\u0159\u00edzen\u00ed. Nejjednodu\u0161\u0161\u00ed cesta je poslat si bal\u00ed\u010dek e-mailem a otev\u0159\u00edt ho p\u0159\u00edmo v mobilu.<\/li>\n\n\n\n
  3. Otev\u0159ete bal\u00ed\u010dek v aplikaci Anki<\/strong>
    Po otev\u0159en\u00ed souboru se bal\u00ed\u010dek automaticky naimportuje do aplikace Anki (resp. AnkiDroid). Od t\u00e9to chv\u00edle u\u017e m\u016f\u017eete karty norm\u00e1ln\u011b pou\u017e\u00edvat a za\u010d\u00edt s u\u010den\u00edm.<\/li>\n<\/ol>\n\n\n\n
    \n
    Bal\u00ed\u010dek karet XML specifikace<\/a><\/div>\n<\/div>\n\n\n\n

    Verze 1.0 \u2013 10. \u0159\u00edjna 2020<\/p>\n\n\n\n

    Aktu\u00e1ln\u011b bal\u00ed\u010dek obsahuje 81 karet a zam\u011b\u0159uje se na nejpou\u017e\u00edvan\u011bj\u0161\u00ed atributy XML feedu. Neobsahuje kompletn\u00ed specifikaci \u2013 z\u00e1m\u011brn\u011b. V praxi se \u0159ada atribut\u016f t\u00e9m\u011b\u0159 nepou\u017e\u00edv\u00e1 a podle m\u00e9 zku\u0161enosti nem\u00e1 smysl je do z\u00e1kladn\u00edho bal\u00ed\u010dku zahrnovat.<\/p>\n\n\n\n

    Samoz\u0159ejm\u011b po\u010d\u00edt\u00e1m s t\u00edm, \u017ee va\u0161e zku\u0161enost m\u016f\u017ee b\u00fdt jin\u00e1. Pokud ano, beru to jako validn\u00ed pohled \u2013 a klidn\u011b jako podn\u011bt k dal\u0161\u00edmu roz\u0161\u00ed\u0159en\u00ed.<\/p>\n\n\n\n

    \n
    \"\"<\/figure>\n\n\n\n

    P\u0159idejte se do WhatsApp skupiny,<\/strong><\/a> kde sd\u00edl\u00edm odkazy na nov\u00e9 \u010dl\u00e1nky a dal\u0161\u00ed zaj\u00edmavosti ze sv\u011bta webov\u00e9 analytiky a online marketingu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Dnes pro v\u00e1s m\u00e1m dal\u0161\u00ed praktickou drobnost, tentokr\u00e1t hlavn\u011b pro za\u010d\u00ednaj\u00edc\u00ed PPC specialisty. P\u0159ipravil jsem Anki bal\u00ed\u010dek, d\u00edky kter\u00e9mu se m\u016f\u017eete rychle a systematicky\u2026<\/p>\n","protected":false},"author":5,"featured_media":1345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[20,21],"class_list":["post-529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sablony","tag-anki","tag-xml"],"yoast_head":"\nJak se snadno nau\u010dit XML specifikaci feedu [Anki bal\u00ed\u010dek zdarma] - Vojt\u011bch Audy<\/title>\n<meta name=\"description\" content=\"Marketingov\u00fd blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vojtechaudy.cz\/clanky\/xml-specifikace\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak se snadno nau\u010dit XML specifikaci feedu [Anki bal\u00ed\u010dek zdarma] - Vojt\u011bch Audy\" \/>\n<meta property=\"og:description\" content=\"Dnes pro v\u00e1s m\u00e1m dal\u0161\u00ed praktickou drobnost, tentokr\u00e1t hlavn\u011b pro za\u010d\u00ednaj\u00edc\u00ed PPC specialisty. 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