{"id":864,"date":"2024-04-27T19:44:58","date_gmt":"2024-04-27T19:44:58","guid":{"rendered":"https:\/\/vojtechaudy.cz\/clanky\/?p=864"},"modified":"2025-12-28T13:17:42","modified_gmt":"2025-12-28T13:17:42","slug":"jak-nasdilet-pristup-do-google-tag-manageru","status":"publish","type":"post","link":"https:\/\/vojtechaudy.cz\/clanky\/jak-nasdilet-pristup-do-google-tag-manageru\/","title":{"rendered":"Jak nasd\u00edlet p\u0159\u00edstup do Google Tag Manageru"},"content":{"rendered":"\n<p>Google Tag Manager (GTM) je bezplatn\u00fd n\u00e1stroj od Google, kter\u00fd umo\u017e\u0148uje u\u017eivatel\u016fm spravovat a nasazovat marketingov\u00e9 a analytick\u00e9 tagy na jejich webov\u00e9 str\u00e1nky bez pot\u0159eby oslovovat program\u00e1tora. A proto se stal jedn\u00edm ze stavebn\u00edch kamen\u016f webov\u00e9 analytiky.<\/p>\n\n\n\n<p>A my si v tomto n\u00e1vodu projdeme, jak propojit v\u00e1\u0161 \u00fa\u010det GTM s m\u00fdm, abych ho mohl spravovat.<\/p>\n\n\n\n<p>1) Jako prvn\u00ed krok je zapot\u0159eb\u00ed p\u0159ihl\u00e1sit se do Google Tag Manageru. Ten najdete na adrese <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/tagmanager.google.com\/<\/a>.<\/p>\n\n\n\n<p>2) Po p\u0159ihl\u00e1\u0161en\u00ed naj\u00edt spr\u00e1vn\u00fd \u00fa\u010det a pokra\u010dovat p\u0159es menu <em>Spr\u00e1vce<\/em> (1) a v nov\u011b zobrazen\u00e9m okn\u011b zvolit <em>Spr\u00e1va u\u017eivatel\u016f<\/em> (2).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5a526e70d2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5a526e70d2\" class=\"wp-block-image size-full has-custom-border is-style-default wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-1.jpg\" alt=\"\" class=\"has-border-color wp-image-927\" style=\"border-color:#f6f6f6;border-width:1vw\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-1.jpg 900w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-1-300x162.jpg 300w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-1-768x416.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Zv\u011bt\u0161it\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>3) Zobraz\u00ed se v\u00e1m p\u0159ehled p\u0159\u00edstupu k va\u0161emu \u00fa\u010dtu a vpravo naho\u0159e zvolte symbol plus v modr\u00e9m kruhu a n\u00e1sledn\u011b P\u0159idat u\u017eivatele.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5a526e741d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5a526e741d\" class=\"wp-block-image size-full has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"282\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-2.jpg\" alt=\"\" class=\"has-border-color wp-image-928\" style=\"border-color:#f6f6f6;border-width:1vw\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-2.jpg 900w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-2-300x94.jpg 300w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-2-768x241.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Zv\u011bt\u0161it\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>4) Nyn\u00ed p\u0159ich\u00e1z\u00ed p\u0159\u00edprava pozv\u00e1nky. Do sekce e-mailov\u00e9 adresy zadejte m\u016fj e-mail jsem@vojtechaudy.cz a v Opr\u00e1vn\u011bn\u00ed \u00fa\u010dtu zvolte mo\u017enost Spr\u00e1vce. <\/p>\n\n\n\n<p>O n\u011bco n\u00ed\u017ee v r\u00e1mci Opr\u00e1vn\u011bn\u00ed ke kontejneru zvolte bu\u010f mo\u017enost <em>Nastavit v\u0161e<\/em> (pokud m\u00e1te v\u00edce kontejner\u016f) nebo mo\u017enost <em>\u010cten\u00ed &gt;<\/em>. Ob\u011b volby v\u00e1s dovedou na stejnou obrazovku.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5a526e7843&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5a526e7843\" class=\"wp-block-image size-full has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-3.jpg\" alt=\"\" class=\"has-border-color wp-image-930\" style=\"border-color:#f6f6f6;border-width:1vw\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-3.jpg 1024w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-3-300x142.jpg 300w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-3-768x362.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Zv\u011bt\u0161it\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>5) V r\u00e1mci nastaven\u00ed Opr\u00e1v\u011bn\u00ed kontejneru zvolte volbu Publikov\u00e1n\u00ed. A hlavn\u011b nezapome\u0148te to potvrdit tla\u010d\u00edtkem hotovo a na dal\u0161\u00ed str\u00e1nce Pozvat u\u017eivatele. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5a526e7bfb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5a526e7bfb\" class=\"wp-block-image size-full has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"419\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-4.webp\" alt=\"\" class=\"has-border-color wp-image-931\" style=\"border-color:#f6f6f6;border-width:1vw\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-4.webp 900w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-4-300x140.webp 300w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/04\/jak-nasdilet-google-tag-manager-4-768x358.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Zv\u011bt\u0161it\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Tak z\u00edsk\u00e1m obratem p\u0159\u00edstup do va\u0161eho Google Tag Manageru pro kontrolu, audit a nebo zm\u011bnu nastaven\u00ed dle na\u0161i domluvy. \ud83d\ude09<\/p>\n\n\n\n<div class=\"wp-block-group has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;background-color:#fafffa\">\n<figure class=\"wp-block-image size-full wp-container-content-e1bb55cb\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2025\/12\/image-4.png\" alt=\"\" class=\"wp-image-1304\"\/><\/figure>\n\n\n\n<p class=\"has-open-sans-font-family has-x-small-font-size\" style=\"padding-right:0;padding-left:0\"><a href=\"https:\/\/chat.whatsapp.com\/LcFysvgHBgKKPKXrIgX63F\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159idejte se do <strong>WhatsApp skupiny,<\/strong><\/a> kde sd\u00edl\u00edm odkazy na nov\u00e9 \u010dl\u00e1nky a dal\u0161\u00ed zaj\u00edmavosti ze sv\u011bta webov\u00e9 analytiky a online marketingu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager (GTM) je bezplatn\u00fd n\u00e1stroj od Google, kter\u00fd umo\u017e\u0148uje u\u017eivatel\u016fm spravovat a nasazovat marketingov\u00e9 a analytick\u00e9 tagy na jejich webov\u00e9 str\u00e1nky bez pot\u0159eby oslovovat program\u00e1tora. A proto se stal jedn\u00edm ze stavebn\u00edch kamen\u016f webov\u00e9 analytiky. A my si v tomto n\u00e1vodu projdeme, jak propojit v\u00e1\u0161 \u00fa\u010det GTM s m\u00fdm, abych ho mohl spravovat. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-navody"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak nasd\u00edlet p\u0159\u00edstup do Google Tag Manageru - Vojt\u011bch Audy<\/title>\n<meta name=\"description\" content=\"Google Tag Manager se stal stavebn\u00edm kamenem webov\u00e9 analytiky a proto si v tomto \u010dl\u00e1nku pop\u00ed\u0161eme, jak na 8 kliknut\u00ed nasd\u00edlet p\u0159\u00edstup do n\u011bj.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vojtechaudy.cz\/clanky\/jak-nasdilet-pristup-do-google-tag-manageru\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak nasd\u00edlet p\u0159\u00edstup do Google Tag Manageru - 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