{"id":966,"date":"2024-09-28T20:52:56","date_gmt":"2024-09-28T20:52:56","guid":{"rendered":"https:\/\/vojtechaudy.cz\/clanky\/?p=966"},"modified":"2025-12-28T14:09:42","modified_gmt":"2025-12-28T14:09:42","slug":"trychtyrovy-graf","status":"publish","type":"post","link":"https:\/\/vojtechaudy.cz\/clanky\/trychtyrovy-graf\/","title":{"rendered":"Novinka v Looker Studio: vizualizujte data s trycht\u00fd\u0159ov\u00fdm grafem"},"content":{"rendered":"\n<p>Google tento t\u00fdden pot\u011b\u0161il v\u0161echny webov\u00e9 analytiky jednou p\u0159\u00edjemnou novinkou. Do Looker Studia p\u0159idal nativn\u00ed podporu pro trycht\u00fd\u0159ov\u00fd graf, v angli\u010dtin\u011b zn\u00e1m\u00fd jako Funnel chart.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je to trycht\u00fd\u0159ov\u00fd graf?<\/h2>\n\n\n\n<p>Trycht\u00fd\u0159ov\u00fd graf je typ vizualizace, kter\u00fd zn\u00e1zor\u0148uje pohyb u\u017eivatel\u016f nebo objekt\u016f skrze r\u016fzn\u00e9 f\u00e1ze zvolen\u00e9ho procesu, nap\u0159\u00edklad jednotliv\u00e9 kroky n\u00e1kupn\u00edho ko\u0161\u00edku nebo proch\u00e1zen\u00ed webem. Charakteristick\u00fdm znakem tohoto grafu je jeho tvar p\u0159ipom\u00ednaj\u00edc\u00ed trycht\u00fd\u0159, podle kter\u00e9ho z\u00edskal sv\u00e9 pojmenov\u00e1n\u00ed.<\/p>\n\n\n\n<p>D\u00edky n\u011bmu lze l\u00e9pe porozum\u011bt chov\u00e1n\u00ed u\u017eivatel\u016f a snadno identifikovat probl\u00e9mov\u00e1 m\u00edsta v procesu. Nap\u0159\u00edklad n\u00e1m pom\u016f\u017ee zjistit, ve kter\u00e9 f\u00e1zi n\u00e1kupn\u00edho ko\u0161\u00edku ztr\u00e1c\u00edme nejv\u011bt\u0161\u00ed procento z\u00e1kazn\u00edk\u016f, nebo kter\u00e1 kampa\u0148 p\u0159iv\u00e1d\u00ed n\u00e1v\u0161t\u011bvn\u00edky s lep\u0161\u00edm chov\u00e1n\u00edm na webu a vy\u0161\u0161\u00ed \u0161anc\u00ed dokon\u010dit konverzi.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"600\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image.png\" alt=\"\" class=\"wp-image-967\" style=\"width:500px\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image.png 756w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-300x238.png 300w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/><figcaption class=\"wp-element-caption\">Uk\u00e1zka trycht\u00fd\u0159ov\u00e9ho grafu (funnel graph)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Trycht\u00fd\u0159ov\u00fd graf v Looker Studiu<\/h2>\n\n\n\n<p>V Looker Studiu jsou k dispozici 3 nov\u00e9 typy graf\u016f:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Trycht\u00fd\u0159ov\u00fd graf se zkosen\u00fdmi hranami (Funnel chart)<\/li>\n\n\n\n<li>Trycht\u00fd\u0159ov\u00fd graf se stup\u0148ovit\u00fdm pruhem (Funnel chart: Stepped bar)<\/li>\n\n\n\n<li>Trycht\u00fd\u0159ov\u00fd graf ve tvaru obr\u00e1cen\u00e9 pyramidy (Funnel chart: Inverted triangle)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"321\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-1-1024x321.png\" alt=\"\" class=\"wp-image-969\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-1-1024x321.png 1024w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-1-300x94.png 300w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-1-768x241.png 768w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-1.png 1091w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Uk\u00e1zka v\u0161ech 3 typ\u016f trycht\u00fd\u0159ov\u00e9ho grafu v Looker Studiu<\/figcaption><\/figure>\n\n\n\n<p>Zku\u0161en\u00e9 u\u017eivatele tohoto n\u00e1stroje nep\u0159ekvap\u00ed, \u017ee m\u016f\u017eeme taky nastavit barevnost samotn\u00e9ho grafu (jednu barvu v r\u016fzn\u00fdch odst\u00ednech \u010di zvolen\u00e9 kombinace barev), zvolit si typ, velikost a barvu p\u00edsma nebo to, zdali chceme popisky uvnit\u0159 grafu nebo z venku grafu. <\/p>\n\n\n\n<p>Samotn\u00e9 popisky se m\u016f\u017eou skl\u00e1dat z \u010d\u00edseln\u00fdch hodnot, procent \u010di kombinaci \u010d\u00edseln\u00fdch hodnot a procent. A u procent si nav\u00edc m\u016f\u017eeme ur\u010dit, zdali chceme procenta k celkov\u00e9mu po\u010dtu u\u017eivatel\u016f, nebo k p\u0159edchoz\u00edmu kroku v procesu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vyu\u017eit\u00ed trycht\u00fd\u0159ov\u00e9ho grafu<\/h2>\n\n\n\n<p>A kde v\u0161ude m\u016f\u017eeme vyu\u017e\u00edt samotn\u00fd graf? Nap\u0159\u00edklad pro tyto p\u0159\u00edpady:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>anal\u00fdza n\u00e1kupn\u00edho ko\u0161\u00edku \u2192 kolik lid\u00ed pro\u0161lo jednotliv\u00fdmi kroky ko\u0161\u00edku a zdali nen\u00ed n\u011bkde probl\u00e9m (nap\u0159\u00edklad ve zdroji n\u00e1v\u0161t\u011bvnosti, v kampani, za\u0159\u00edzen\u00ed, kategorii \u010di zna\u010dce)<\/li>\n\n\n\n<li>anal\u00fdza e-mailov\u00e9 kampan\u011b \u2192 kolik lid\u00ed dostalo e-mail, zobrazilo si ho, prokliklo a provedlo konverzi a porovnat 2 r\u016fzn\u00e9 kampan\u011b nebo 2 r\u016fzn\u00e9 verze newsletteru<\/li>\n\n\n\n<li> anal\u00fdza pr\u016fchodu lid\u00ed webem \u2192  celkov\u00e1 n\u00e1v\u0161t\u011bvnost webu, n\u00e1v\u0161t\u011bvnost str\u00e1nky kategorie, n\u00e1v\u0161t\u011bva produktov\u00e9 str\u00e1nky, p\u0159id\u00e1n\u00ed do ko\u0161\u00edku a objedn\u00e1vka aneb kontrola kvality n\u00e1v\u0161t\u011bvnosti z dan\u00e9ho zdroje nebo kampan\u011b<\/li>\n\n\n\n<li>anal\u00fdza z\u00e1kaznick\u00e9 p\u00e9\u010de \u2192 po\u010det zalo\u017een\u00fdch tiket\u016f, po\u010det p\u0159i\u0159azen\u00fdch tiket\u016f, po\u010det zodpov\u011bzen\u00fdch tiket\u016f a po\u010det uzav\u0159en\u00fdch tiket\u016f a celkov\u00fd dohled, zdali v\u0161echno funguje <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"490\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-2.png\" alt=\"\" class=\"wp-image-971\" style=\"width:500px\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-2.png 643w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-2-300x229.png 300w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><figcaption class=\"wp-element-caption\">Uk\u00e1zka pou\u017eit\u00ed funnel grafu pro zobrazen\u00ed pr\u016fchodu webem<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3 zbyte\u010dn\u00e9 chyby trycht\u00fd\u0159ov\u00e9ho grafu<\/h2>\n\n\n\n<p>Trycht\u00fd\u0159ov\u00fd graf je dobr\u00fd pomocn\u00edk pro zobrazen\u00ed vybran\u00fdch proces\u016f, ale nen\u00ed to univerz\u00e1ln\u00ed \u0159e\u0161en\u00ed na v\u0161echny p\u0159\u00edpady. Jsou momenty, kdy jeho pou\u017e\u00edt\u00ed ned\u00e1v\u00e1 moc smysl. <\/p>\n\n\n\n<p>Nap\u0159\u00edklad kdy\u017e m\u00e1te proces o 2 kroc\u00edch, tak se v\u00e1m zobraz\u00ed podivn\u00fd graf. Technicky bude spr\u00e1vn\u011b, ale vizu\u00e1ln\u011b vypad\u00e1 blb\u011b a m\u00e1 n\u00edzkou vypov\u00eddaj\u00edc\u00ed hodnotu. Lep\u0161\u00ed je zvolit nap\u0159\u00edkl ad kol\u00e1\u010dov\u00fd graf (pie chart) nebo sloupcov\u00fd graf (bar chart), kter\u00e9 l\u00e9pe zobraz\u00ed rozlo\u017een\u00ed jednotliv\u00fdch hodnot a usnadn\u00ed interpretaci dat.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"542\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-9.png\" alt=\"\" class=\"wp-image-983\" style=\"width:500px\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-9.png 611w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-9-300x266.png 300w\" sizes=\"auto, (max-width: 611px) 100vw, 611px\" \/><figcaption class=\"wp-element-caption\">Takhle ne &#8211; vypad\u00e1 to podivn\u011b. <\/figcaption><\/figure>\n\n\n\n<p>Dal\u0161\u00ed chybou je ned\u00e1t tomuto grafu prostor, kter\u00fd vy\u017eaduje. Mal\u00fd \u010di \u00fazk\u00fd graf nejenom blb\u011b vypad\u00e1, ale taky se \u0161patn\u011b \u010dte a interpretuje. Nejsou tak jasn\u011b a z\u0159eteln\u011b vid\u011bt rozd\u00edly mezi jednotliv\u00fdmi stupni. Nav\u00edc samotn\u00e9 str\u00e1nky Looker Studia jsou zadarmo, tak pro\u010d s nimi \u0161et\u0159it. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"533\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-8.png\" alt=\"\" class=\"wp-image-982\" style=\"width:500px\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-8.png 611w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-8-300x262.png 300w\" sizes=\"auto, (max-width: 611px) 100vw, 611px\" \/><figcaption class=\"wp-element-caption\">Takhle ne. Tento graf pot\u0159ebuje prostor na d\u00fdch\u00e1n\u00ed, tak mu ho dop\u0159ejte<\/figcaption><\/figure>\n\n\n\n<p>Posledn\u00ed chybou, kterou m\u016f\u017eete s t\u00edmto grafem ud\u011blat, je pou\u017e\u00edt mal\u00fd rozestupu barev mezi jednotliv\u00fdmi stupni. V tomto p\u0159\u00edpad\u011b se cel\u00fd graf vizu\u00e1ln\u011b slije do jednoho trycht\u00fd\u0159e a sni\u017euje to jeho pou\u017eitelnost. Nav\u00edc mus\u00edte myslet, \u017ee n\u00e9 ka\u017ed\u00fd monitor mus\u00ed zobrazovat jemn\u00e9 rozd\u00edly barev tak dob\u0159e, jako ten v\u00e1\u0161. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"537\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-6.png\" alt=\"\" class=\"wp-image-980\" style=\"width:500px\" srcset=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-6.png 616w, https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2024\/09\/image-6-300x262.png 300w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Trycht\u00fd\u0159ov\u00fd graf v praxi<\/h2>\n\n\n\n<p>A jak vypad\u00e1 takov\u00fd trycht\u00fd\u0159ov\u00fd graf v praxi se m\u016f\u017eete kouknout do m\u00e9ho <a href=\"https:\/\/lookerstudio.google.com\/reporting\/6a6d1c01-02e2-4917-af25-3436aa3de560\/page\/p_sbfs5zqhld\">reportu<\/a>, kter\u00fd jsem p\u0159ipravil pro newsletter experta na Looker Studio <a href=\"https:\/\/www.linkedin.com\/in\/siavashkanani\/\">Siavash Kanani<\/a>. <\/p>\n\n\n\n<p>Odkaz najdete zde: <a href=\"http:\/\/Looker Studio Update: Funnel Chart (By Vojt\u011bch Audy)\">Looker Studio Update: Funnel Chart (By Vojt\u011bch Audy)<\/a><\/p>\n\n\n\n<div class=\"wp-block-group has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;background-color:#fafffa\">\n<figure class=\"wp-block-image size-full wp-container-content-e1bb55cb\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/vojtechaudy.cz\/clanky\/wp-content\/uploads\/sites\/2\/2025\/12\/image-4.png\" alt=\"\" class=\"wp-image-1304\"\/><\/figure>\n\n\n\n<p class=\"has-open-sans-font-family has-x-small-font-size\" style=\"padding-right:0;padding-left:0\"><a href=\"https:\/\/chat.whatsapp.com\/LcFysvgHBgKKPKXrIgX63F\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159idejte se do <strong>WhatsApp skupiny,<\/strong><\/a> kde sd\u00edl\u00edm odkazy na nov\u00e9 \u010dl\u00e1nky a dal\u0161\u00ed zaj\u00edmavosti ze sv\u011bta webov\u00e9 analytiky a online marketingu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google tento t\u00fdden pot\u011b\u0161il v\u0161echny webov\u00e9 analytiky jednou p\u0159\u00edjemnou novinkou. Do Looker Studia p\u0159idal nativn\u00ed podporu pro trycht\u00fd\u0159ov\u00fd graf, v angli\u010dtin\u011b zn\u00e1m\u00fd jako Funnel chart. Co je to trycht\u00fd\u0159ov\u00fd graf? Trycht\u00fd\u0159ov\u00fd graf je typ vizualizace, kter\u00fd zn\u00e1zor\u0148uje pohyb u\u017eivatel\u016f nebo objekt\u016f skrze r\u016fzn\u00e9 f\u00e1ze zvolen\u00e9ho procesu, nap\u0159\u00edklad jednotliv\u00e9 kroky n\u00e1kupn\u00edho ko\u0161\u00edku nebo proch\u00e1zen\u00ed webem. Charakteristick\u00fdm [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,1],"tags":[31],"class_list":["post-966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-looker-studio","category-uncategorized","tag-looker-studio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novinka v Looker Studio: vizualizujte data s trycht\u00fd\u0159ov\u00fdm grafem - Vojt\u011bch Audy<\/title>\n<meta name=\"description\" content=\"Objevte trycht\u00fd\u0159ov\u00e9 grafy v Looker Studiu! \ud83c\udf89 Vyu\u017eijte tento vizualiza\u010dn\u00ed n\u00e1stroj k odhalen\u00ed \u00fazk\u00fdch m\u00edst v n\u00e1kupn\u00edm procesu a na webu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vojtechaudy.cz\/clanky\/trychtyrovy-graf\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinka v Looker Studio: vizualizujte data s trycht\u00fd\u0159ov\u00fdm grafem - Vojt\u011bch Audy\" \/>\n<meta property=\"og:description\" content=\"Objevte trycht\u00fd\u0159ov\u00e9 grafy v Looker Studiu! 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