{"id":210,"date":"2017-12-31T14:10:52","date_gmt":"2017-12-31T14:10:52","guid":{"rendered":"http:\/\/vojtechaudy.cz\/osobni\/?p=210"},"modified":"2025-12-25T09:28:59","modified_gmt":"2025-12-25T09:28:59","slug":"rekapitulace-roku-2017","status":"publish","type":"post","link":"https:\/\/vojtechaudy.cz\/osobni\/rekapitulace-roku-2017\/","title":{"rendered":"Rekapitulace roku 2017"},"content":{"rendered":"\n

Konec roku je tady. A to znamen\u00e1 jedin\u00e9 \u2013 naj\u00edt si v t\u011bch hor\u00e1ch cukrov\u00ed, bramborov\u00e9ho sal\u00e1tu, napjat\u00fdch rodinn\u00fdch vztah\u016f a p\u0159\u00edprav na silvestra (\u010di Silvestra?) \u010das pro zhodnocen\u00ed uplynul\u00e9ho roku. Co se povedlo a co \u010dlov\u011bk zase zvojtil. Inu \u017eivot. V\u0161ak si to p\u0159e\u010dtete sami.<\/p>\n\n\n\n

Profesn\u00ed \u017eivot<\/h3>\n\n\n\n

Co se t\u00fd\u010de m\u00e9 pr\u00e1ce jako PPC specialisty, tak leto\u0161n\u00ed rok byl ve znamen\u00ed z\u00edsk\u00e1v\u00e1n\u00ed dal\u0161\u00edch zku\u0161enost\u00ed a hlavn\u011b osamostatn\u011bn\u00ed. Na sklonku minul\u00e9ho roku jsem za\u010dal spolupracovat s jednou agenturou a tam jsem byl po celou jedin\u00fd PPC specialista. Co\u017e znamenalo, \u017ee jsem byl na v\u0161echno s\u00e1m. Nebyl nikdo, kdo by na m\u011b d\u00e1val pozor, nikdo, s k\u00fdm bych se mohl poradit. \u010cist\u011b j\u00e1 a p\u0159\u00edpadn\u011bpomocn\u00e9 ruce na podpo\u0159e.<\/p>\n\n\n\n\n\n\n\n

Sice to m\u011blo negativa, ale na druhou stranu mi to pomohlo se osamostatnit. Vyzkou\u0161el jsem si \u0159adu v\u011bc\u00ed. Od zalo\u017een\u00ed MCC \u00fa\u010dtu, p\u0159es vym\u00fd\u0161len\u00ed strategie \u010di veden\u00ed \u00fa\u010dtu po komunikaci s klienty. Celkov\u011b jsem z\u00edskal p\u0159ehled ve sv\u011bt\u011b PPC. Sna\u017eil jsem se zav\u00e9st p\u00e1r u\u017eite\u010dn\u00fdch zm\u011bn, ale z\u00e1hy jsem pochopil, \u017ee i p\u0159es p\u0159\u00edslib veden\u00ed o n\u011b nebyl z\u00e1jem. Celkov\u011b mi to pomohlo si ujasnit co chci d\u011blat a \u010deho nechci b\u00fdt sou\u010d\u00e1st\u00ed. A tak jsem rozv\u00e1zal spolupr\u00e1ci s danou agenturou. Kdy\u017e to \u0159eknu \u2013 diplomaticky \u2013 tak moje a jejich p\u0159edstavy o pojet\u00ed PPC a p\u0159\u00edstupu ke klientovi se zna\u010dn\u011b li\u0161ily. Ale m\u00e1m informace, \u017ee jsem rozhodn\u011b nebyl posledn\u00ed \u010dlov\u011bk, kter\u00fd od nich ode\u0161el znepokojen\u00fd.<\/p>\n\n\n\n

Ale hned za 3 dny jsem zav\u00edtal do nov\u00e9 agentury a to do Marketingov\u00e9 kancel\u00e1\u0159e<\/a>. Sice je na n\u011bjak\u00e9 v\u011bt\u0161\u00ed hodnocen\u00ed po 2 m\u011bs\u00edc\u00edch spolupr\u00e1ce brzo, ale zat\u00edm jsem spokojen\u00fd. Vypad\u00e1 to na zaj\u00edmavou zku\u0161enost. \u0158ada zaj\u00edmav\u00fdch lid\u00ed, pohodov\u00fd \u0161\u00e9f a pohodov\u00e1 pr\u00e1ce. Snad to n\u011bjak\u00fd ten p\u00e1tek vydr\u017e\u00ed. \ud83d\ude42<\/p>\n\n\n\n

Krom\u011b pr\u00e1ce jsem se sna\u017eil vzd\u011bl\u00e1vat a to jak p\u0159es internet, tak i na r\u016fzn\u00fdch konferenc\u00edch. A tak jsem byl nap\u0159\u00edklad na Konferenci Performance 2020 \u010di na zat\u00edm v\u0161ech PPC na stoj\u00e1ka. A t\u00e9\u017e snad nav\u00e1zal p\u00e1r u\u017eite\u010dn\u00fdch kontakt\u016f mezi (nejen) dal\u0161\u00edmi PPC\u010dka\u0159i. P\u0159ece jenom s\u00e1m toho \u010dlov\u011bk moc nezm\u016f\u017ee a v\u0161echny v\u011bdomosti a zku\u0161enosti nevy\u010dte z internetu. Jenom ob\u010das si \u010dlov\u011bk \u0159\u00edk\u00e1, \u017ee je \u0161koda, \u017ee je introvert. Extrovert\u016fm to jde p\u0159ece jenom mnohem l\u00e9pe.<\/p>\n\n\n\n

Ka\u010dersk\u00fd \u017eivot<\/h3>\n\n\n\n

Jednou z dal\u0161\u00edch sou\u010d\u00e1st\u00ed m\u00e9ho \u017eivota je Geocaching<\/a>. Teda u\u017e ne p\u0159\u00edmo loven\u00ed krabi\u010dek, z toho jsem n\u011bjak vyrostl, ale sp\u00ed\u0161e organizace event\u016f. Prost\u011b setk\u00e1n\u00ed lid\u00ed, kte\u0159\u00ed hraj\u00ed tuto hru, v\u011bt\u0161inou t\u00e9maticky lad\u011bn\u00e9. A tak jsme si zahr\u00e1li bowling, poslali sami sob\u011b dopis do roku 2022, vyzkou\u0161eli test inteligence, grilovali, op\u00e9kali bu\u0159ty \u010di jsem uspo\u0159\u00e1dal prvn\u00ed Rev\u00edrnick\u00fd den v Brn\u011b. Celkem m\u011b to bav\u00ed, organizovat eventy, a pak – nejkr\u00e1sn\u011bj\u0161\u00ed je chv\u00edle, kdy se n\u011bjak\u00fd event nadm\u00edru povede. Nebo se stane n\u011bco, co samotn\u00e9ho organiz\u00e1tora p\u0159\u00edjemn\u011b p\u0159ekvap\u00ed. Jako \u00fa\u010dast n\u011bkter\u00fdch osob \u010di t\u0159eba to, \u017ee hlavn\u00ed \u00fa\u010dastn\u00edci eventu \u201eNa grog s Grogteamem\u201d p\u0159ijdou p\u0159evle\u010den\u00ed za \u010daj a grog. O tom jsem nem\u011bl do posledn\u00ed chvilky ani tu\u0161en\u00ed.<\/p>\n\n\n

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Momentka z bublifukov\u00e9ho eventu<\/figcaption><\/figure>\n<\/div>\n\n\n

Plus jsem dos\u00e1hl jednoho takov\u00e9ho men\u0161\u00edho jubilea – uspo\u0159\u00e1dal jsem event s po\u0159adov\u00fdm \u010d\u00edslem 100.<\/a> Kdy\u017e jsem za\u010d\u00ednal s organizac\u00ed event\u016f, tak m\u011b ani nenapadlo, \u017ee to dot\u00e1hnu k takov\u00e9mu \u010d\u00edslu. Ze za\u010d\u00e1tku to byla snaha se n\u011bjak kreativn\u011b vy\u0159\u00e1dit taky n\u011bjak jinak, ne\u017e jenom na ke\u0161k\u00e1ch a setkat se s lidmi, s kter\u00fdmi jsem se n\u00e1hodn\u011b potk\u00e1val u ke\u0161\u00ed. Jen\u017ee pak \u0161el event za eventem, \u010d\u00edslo po\u010dtu zalo\u017een\u00fdch event\u016f rostlo, a\u017e jsem se dostal ke stovce. Tak jsem to oslavil, jak jinak ne\u017e eventem, na kter\u00e9m jsem dostal p\u00e1r hezk\u00fdch p\u0159\u00e1n\u00ed, dort a byl jsem jednou hezkou sle\u010dnou pozv\u00e1n na pan\u00e1ka. A samoz\u0159ejm\u011b jsem byl hecovan\u00fd do dal\u0161\u00ed stovky. Co\u017e se z\u0159ejm\u011b stane, \u010dasem, ale\u2026<\/p>\n\n\n\n

\u2026 ale abych se p\u0159iznal, tak p\u0159em\u00fd\u0161l\u00edm, co d\u00e1l s organizac\u00ed event\u016f. \u010c\u00edm d\u00e1l \u010dast\u011bji si za\u010d\u00edn\u00e1m pokl\u00e1dat ot\u00e1zku nad n\u00e1klady a p\u0159\u00ednosy t\u00e9to \u010dinnosti. Co ostatn\u00ed ka\u010de\u0159i moc nevid\u00ed je hromada \u010dasu, kterou t\u00edm \u010dlov\u011bk str\u00e1v\u00ed. I kdy\u017e se to \u010dlov\u011bk sna\u017e\u00ed n\u011bjak zrychlit, zjednodu\u0161it, tak jsou to st\u00e1le hodiny. A pak je za hodinu po eventu a konec \u0161mitec. Jedinou takovou pomyslnou odm\u011bnou je p\u011bkn\u00fd log. \u010ci sem tam osobn\u00ed uzn\u00e1n\u00ed. V hor\u0161\u00edm p\u0159\u00edpad\u011b je to oso\u010dov\u00e1n\u00ed, napad\u00e1n\u00ed a ur\u00e1\u017eky od n\u011bkter\u00fdch ka\u010der\u016f. Sice to beru jako takovou p\u0159irozenou reakci na to, \u017ee vystupuji z \u0159ady, ale celkov\u011b je toto takov\u00e1 temn\u00e1 str\u00e1nka Geocachingu. N\u011bkte\u0159\u00ed ka\u010de\u0159i se skute\u010dn\u011b chovaj\u00ed jako \u010dtvrt\u00e1 cenov\u00e1 a zn\u00e1m dva lidi, kte\u0159\u00ed se na organizaci event\u016f vyka\u0161lali pr\u00e1v\u011b kv\u016fli t\u011bmto praktik\u00e1m. Osobn\u011b zat\u00edm toto nem\u00e1m n\u011bjak vy\u0159e\u0161en\u00e9, ale t\u0159eba p\u0159\u00ed\u0161t\u00ed rok padne n\u011bjak\u00e9 rozhodnut\u00ed.<\/p>\n\n\n

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Statistika eventu k 26. 12. 2017<\/figcaption><\/figure>\n<\/div>\n\n\n

Osobn\u00ed \u017eivot<\/h3>\n\n\n\n

Co se t\u00fd\u010de osobn\u00edho \u017eivota, tak ten se p\u0159ev\u00e1\u017en\u011b vezl s ostatn\u00edm. Nevzpom\u00edn\u00e1m si na n\u011bjak\u00e9 v\u00fdznamn\u011bj\u0161\u00ed, momenty. Nebo nebyly a\u017e tak v\u00fdznamn\u00e9, aby si je \u010dlov\u011bk zapamatoval. \u010ci u\u017e u m\u011b za\u010d\u00edn\u00e1 \u0159\u00e1dit ten N\u011bmec\u2026 jak se jenom jmenoval? \ud83d\ude42<\/p>\n\n\n\n

\u010ceho jsem ale si v\u0161iml, tak pomalu a jist\u011b se ze m\u011b st\u00e1v\u00e1 realisto-optimista. P\u0159ijde mi, \u017ee dlouhodob\u011b m\u00e1m lep\u0161\u00ed n\u00e1ladu a jsem si jist\u011bj\u0161\u00ed. Asi nejv\u011bt\u0161\u00ed \u00falevou bylo rozv\u00e1z\u00e1n\u00ed nevyhovuj\u00edc\u00ed spolupr\u00e1ce s jednou agenturou. Ten pocit, kdy\u017e najednou nemus\u00edte kydat hn\u016fj, ale m\u016f\u017eete se v\u011bnovat zaj\u00edmav\u011bj\u0161\u00edm v\u011bcem. A i v samotn\u00e9m online marketingu jsem si \u010d\u00edm d\u00e1l jist\u011bj\u0161\u00ed a pokukuji po dal\u0161\u00edch znalostech a \u0161kolen\u00ed. Z\u0159ejm\u011b to je radost z toho, jak \u010dlov\u011bk roste a vyv\u00edj\u00ed se.<\/p>\n\n\n\n

A taky hl\u00e1s\u00edm ob\u010dasn\u00e9 \u00fasp\u011bchy se svoj\u00ed tvrdohlavost\u00ed v debat\u00e1ch. Z domova jsem si prost\u011b p\u0159inesl zlozvyk, \u017ee mus\u00edm skoro po\u0159\u00e1d n\u00e1zorov\u011b bojovat a tohoto se t\u011b\u017eko zbavuje. Jako ono se to ob\u010das hod\u00ed, proto\u017ee, ruku na srdce, \u0159ada lid\u00ed mele sra*ky, jen\u017ee pak sem tam p\u0159ijde \u010dlov\u011bk s rozumn\u00fdm n\u00e1zorem a j\u00e1 p\u0159esto dok\u00e1\u017eu sklouznout do opozice. Asi je to moje p\u0159irozenost, se o dan\u00e9m t\u00e9matu poh\u00e1dat, pak to nechat ule\u017eet a vid\u011bt, jak si to \u010dlov\u011bk p\u0159ebere. Skoro takov\u00fd styl Margaret Thatcher. Ta m\u011bla ve zvyku \u0159\u00edkat na v\u0161echny n\u00e1vrhy automaticky ne. A pokud to \u010dlov\u011bk nevzdal a bojoval za to, tak vid\u011bla, \u017ee mu skute\u010dn\u011b na tom z\u00e1le\u017e\u00ed a teprve to za\u010dala zva\u017eovat.<\/p>\n\n\n\n

Jinak snad nejv\u011bt\u0161\u00ed prom\u011bnou za posledn\u00ed m\u011bs\u00edc jsou vousy. Na zkou\u0161ku jsem si je nechal nar\u016fst. P\u016fvodn\u011b na m\u011bs\u00edc, ale celkem se mi to zal\u00edbilo, tak to vypad\u00e1, \u017ee to bude na del\u0161\u00ed dobu. M\u00e1m k n\u00edm u\u017e 3 pozitivn\u00ed hodnocen\u00ed. A kdy\u017e m\u011b to nebude bavit, tak za 10 minut je to sundan\u00e9.<\/p>\n\n\n

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Moje aktu\u00e1ln\u00ed podoba<\/figcaption><\/figure>\n<\/div>\n\n\n

Z\u00e1v\u011br<\/h3>\n\n\n\n

Nebyl to rozhodn\u011b \u0161patn\u00fd rok. Dost jsem toho za\u017eil, vyzkou\u0161el si nov\u00e9 v\u011bci a posunul se d\u00e1l. Ale st\u00e1le m\u00e1m pocit, \u017ee dan\u00fd rok mohl b\u00fdt lep\u0161\u00ed a nav\u00edc, \u017ee si z n\u011bj odn\u00e1\u0161\u00edm p\u00e1r rest\u016f. Hlavn\u011b co se t\u00fd\u010de cestov\u00e1n\u00ed, osobn\u00edho \u017eivota a p\u00e1r nedod\u011blan\u00fdch z\u00e1le\u017eitost\u00ed. Aspo\u0148 v\u00edm, na \u010dem v roce 2018 v\u00edce zapracovat, co zlep\u0161it. Tak\u017ee roku 2018, j\u00e1 jsem p\u0159ipraven\u00fd, kde jsi?<\/p>\n","protected":false},"excerpt":{"rendered":"

Konec roku je tady. A to znamen\u00e1 jedin\u00e9 \u2013 naj\u00edt si v t\u011bch hor\u00e1ch cukrov\u00ed, bramborov\u00e9ho sal\u00e1tu, napjat\u00fdch rodinn\u00fdch vztah\u016f a p\u0159\u00edprav na silvestra\u2026<\/p>\n","protected":false},"author":1,"featured_media":1030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zivot"],"yoast_head":"\nRekapitulace roku 2017 - Vojt\u011bch Audy<\/title>\n<meta name=\"description\" content=\"Osobn\u00ed blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vojtechaudy.cz\/osobni\/rekapitulace-roku-2017\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rekapitulace roku 2017 - Vojt\u011bch Audy\" \/>\n<meta property=\"og:description\" content=\"Konec roku je tady. 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