Pro \u0159adu lid\u00ed mali\u010dkost: \u201eCopak z\u00e1le\u017e\u00ed na tom, \u017ee mobil v\u00ed, kde stoj\u00edm?\u201c<\/em>
Jen\u017ee pr\u00e1v\u011b z t\u011bchto dat se d\u00e1 vy\u010d\u00edst p\u0159ekvapiv\u011b hodn\u011b.<\/p>\n\n\n\n
Poj\u010fme se pod\u00edvat, co v\u0161echno o v\u00e1s v\u00e1\u0161 mobil prozrad\u00ed.<\/p>\n\n\n\n\n\n\n\n
Jak mobil zji\u0161\u0165uje va\u0161i polohu<\/h2>\n\n\n\n
Nejprve kr\u00e1tce k technice. Mobil dok\u00e1\u017ee va\u0161i polohu ur\u010dit kombinac\u00ed t\u0159\u00ed hlavn\u00edch zdroj\u016f:<\/p>\n\n\n\n
- \n
- mobiln\u00ed vys\u00edla\u010de (BTS)<\/strong><\/li>\n\n\n\n
- zn\u00e1m\u00e9 polohy Wi-Fi s\u00edt\u00ed<\/strong><\/li>\n\n\n\n
- GPS sign\u00e1l<\/strong><\/li>\n<\/ul>\n\n\n\n
Teoreticky lze p\u0159i\u010d\u00edst i Bluetooth, ale jeho praktick\u00e9 vyu\u017eit\u00ed pro ur\u010dov\u00e1n\u00ed polohy je zat\u00edm sp\u00ed\u0161e okrajov\u00e9.<\/p>\n\n\n\n
Nejsiln\u011bj\u0161\u00ed zbran\u00ed jsou mobiln\u00ed vys\u00edla\u010de. Telefon b\u011b\u017en\u011b komunikuje s n\u011bkolika vys\u00edla\u010di najednou a z jejich kombinace lze dopo\u010d\u00edtat va\u0161i p\u0159ibli\u017enou polohu. \u010c\u00edm hust\u0161\u00ed s\u00ed\u0165 vys\u00edla\u010d\u016f, t\u00edm vy\u0161\u0161\u00ed p\u0159esnost. Ve m\u011bstech se klidn\u011b bav\u00edme o jednotk\u00e1ch metr\u016f.<\/p>\n\n\n\n
To se d\u00e1le kombinuje s datab\u00e1zemi zn\u00e1m\u00fdch Wi-Fi s\u00edt\u00ed po cel\u00e9m sv\u011bt\u011b (co\u017e je mimochodem d\u016fvod, pro\u010d funguj\u00ed mapy i na tabletech bez SIM karty) a p\u0159\u00edpadn\u011b s GPS, pokud m\u00e1te zapnut\u00fd polohov\u00fd modul.<\/p>\n\n\n\n
Mal\u00fd experiment<\/h3>\n\n\n\n
Zkuste si n\u011bkdy vypnout Wi-Fi, mobiln\u00ed data i GPS a otev\u0159\u00edt mapovou aplikaci \u2013 t\u0159eba Mapy.cz. I p\u0159esto, \u017ee m\u00e1te v\u0161e \u201evypnut\u00e9\u201c, aplikace dok\u00e1\u017ee va\u0161i polohu pom\u011brn\u011b p\u0159esn\u011b odhadnout.<\/p>\n\n\n\n
Vyzkou\u0161el jsem to p\u0159i proj\u00ed\u017e\u010fce na elektrokolob\u011b\u017ece po Brn\u011b. P\u0159esnost? Klidn\u011b na n\u011bkolik metr\u016f.<\/p>\n\n\n
\n![\"\"](\"https:\/\/vojtechaudy.cz\/osobni\/wp-content\/uploads\/sites\/3\/2020\/09\/Ukazka-lokace-bez-GPS-576x1024.webp\")
Moje p\u0159esn\u00e1 poloha jenom pomoci mobiln\u00edch vys\u00edla\u010d\u016f<\/figcaption><\/figure>\n<\/div>\n\n\n Co v\u0161echno o v\u00e1s geoloka\u010dn\u00ed data prozrad\u00ed<\/h2>\n\n\n\n
Jakmile m\u00e1me data o pohybu, za\u010d\u00edn\u00e1 ta zaj\u00edmav\u011bj\u0161\u00ed \u010d\u00e1st.<\/p>\n\n\n\n
Kde bydl\u00edte<\/h3>\n\n\n\n
Prvn\u00ed v\u011bc, kterou lze pom\u011brn\u011b snadno ur\u010dit, je va\u0161e bydli\u0161t\u011b. Sta\u010d\u00ed sledovat, kam se pravideln\u011b vrac\u00edte na noc nebo po pr\u00e1ci. Po n\u011bkolika dnech lze s vysokou pravd\u011bpodobnost\u00ed ur\u010dit adresu domova.<\/p>\n\n\n\n
M\u016fj telefon (a Google) v\u00ed p\u0159esn\u011b, kde bydl\u00edm \u2013 p\u0159esto\u017ee jsem mu svou adresu nikdy nezadal.<\/p>\n\n\n\n
A s adresou bydli\u0161t\u011b se d\u00e1 pracovat d\u00e1l:<\/p>\n\n\n\n
- \n
- zda \u017eijete v rodinn\u00e9m dom\u011b nebo v byt\u011b,<\/li>\n\n\n\n
- jestli sp\u00ed\u0161 vlastn\u00edte, nebo jste v n\u00e1jmu,<\/li>\n\n\n\n
- jak\u00e9 m\u00e1te pravd\u011bpodobn\u00e9 socio-ekonomick\u00e9 z\u00e1zem\u00ed.<\/li>\n<\/ul>\n\n\n\n
\u010clov\u011bk bydl\u00edc\u00ed ve vilov\u00e9 \u010dtvrti Brna bude s velkou pravd\u011bpodobnost\u00ed majetn\u011bj\u0161\u00ed ne\u017e n\u011bkdo bydl\u00edc\u00ed na Cejlu. Statistika je v tomhle ne\u00faprosn\u00e1.<\/p>\n\n\n\n
Kde pracujete<\/h3>\n\n\n\n
Podobn\u011b snadno lze odvodit i pracovi\u0161t\u011b. Sta\u010d\u00ed sledovat polohu telefonu b\u011bhem pracovn\u00edch dn\u016f zhruba mezi 7. a 17. hodinou. Po p\u00e1r dnech je m\u00edsto jasn\u00e9.<\/p>\n\n\n\n
A kdy\u017e se data zkombinuj\u00ed s dal\u0161\u00edmi sign\u00e1ly \u2013 t\u0159eba s t\u00edm, jak\u00e9 weby \u010dtete nebo jak\u00e9 aplikace pou\u017e\u00edv\u00e1te \u2013 lze \u010dasto odhadnout i obor nebo konkr\u00e9tn\u00ed firmu<\/strong>, kde pracujete. <\/p>\n\n\n\n
Pokud pravideln\u011b \u010dtete obsah o marketingu a na dan\u00e9 adrese s\u00eddl\u00ed marketingov\u00e1 firma, nen\u00ed t\u011b\u017ek\u00e9 odhadnout, kde pracujete.<\/p>\n\n\n\n
Jak se pohybujete<\/h3>\n\n\n\n
Z dat lze vy\u010d\u00edst i to, jak\u00fdm zp\u016fsobem se pohybujete po m\u011bst\u011b<\/strong>:<\/p>\n\n\n\n
- \n
- p\u011b\u0161ky<\/li>\n\n\n\n
- autem<\/li>\n\n\n\n
- na kole<\/li>\n\n\n\n
- MHD<\/li>\n\n\n\n
- kolob\u011b\u017ekou nebo motorkou<\/li>\n<\/ul>\n\n\n\n
Ka\u017ed\u00fd zp\u016fsob m\u00e1 typick\u00fd vzorec chov\u00e1n\u00ed. Ch\u016fze m\u00e1 n\u00edzkou rychlost a vede i m\u00edsty, kam se auto nedostane. Tramvaj jezd\u00ed po st\u00e1le stejn\u00e9 trase, m\u00e1 zrychlen\u00ed, zast\u00e1vky i maxim\u00e1ln\u00ed rychlost. Algoritmy v tom maj\u00ed jasno.<\/p>\n\n\n\n
Co v\u0161echno se d\u00e1 odvodit z m\u00edst, kam chod\u00edte<\/h2>\n\n\n\n
Je\u0161t\u011b zaj\u00edmav\u011bj\u0161\u00ed ne\u017e jak<\/strong> se pohybujete je kam<\/strong> se pohybujete. Pr\u00e1v\u011b tady se otev\u00edr\u00e1 skute\u010dn\u011b bohat\u00e1 studnice informac\u00ed.<\/p>\n\n\n\n
Z geoloka\u010dn\u00edch dat lze nap\u0159\u00edklad odvodit:<\/p>\n\n\n\n
- \n
- stravovac\u00ed n\u00e1vyky (jak \u010dasto a kam chod\u00edte j\u00edst)<\/li>\n\n\n\n
- z\u00e1jmy a krou\u017eky (sportovi\u0161t\u011b, skaut, hudebn\u00ed \u0161kola)<\/li>\n\n\n\n
- p\u0159ibli\u017en\u00fd v\u011bk (\u0161koly vs. domovy senior\u016f)<\/li>\n\n\n\n
- zdravotn\u00ed stav (l\u00e9ka\u0159i, nemocnice, rehabilitace)<\/li>\n\n\n\n
- sportovn\u00ed aktivitu (b\u011bh, fitko, h\u0159i\u0161t\u011b)<\/li>\n\n\n\n
- vztah ke kultu\u0159e (divadla, galerie, knihovny)<\/li>\n\n\n\n
- n\u00e1bo\u017eensk\u00e9 vyzn\u00e1n\u00ed (kostel, me\u0161ita, synagoga)<\/li>\n\n\n\n
- povahov\u00e9 rysy (spole\u010denskost, no\u010dn\u00ed \u017eivot)<\/li>\n\n\n\n
- z\u00e1jem o okol\u00ed a cestov\u00e1n\u00ed<\/li>\n\n\n\n
- pracovn\u00ed cesty a dovolen\u00e9 v zahrani\u010d\u00ed<\/li>\n\n\n\n
- jestli jste sp\u00ed\u0161 rann\u00ed pt\u00e1\u010de, nebo no\u010dn\u00ed sova<\/li>\n<\/ul>\n\n\n\n
Obzvl\u00e1\u0161\u0165 cenn\u00e9 jsou n\u00e1hl\u00e9 zm\u011bny v chov\u00e1n\u00ed. Z dat lze n\u011bkdy vy\u010d\u00edst rozchod (zmiz\u00ed pravideln\u00e9 p\u0159esp\u00e1v\u00e1n\u00ed u partnera), novou zn\u00e1most nebo dokonce paraleln\u00ed vztah.<\/p>\n\n\n\n
A to se zat\u00edm bav\u00edme po\u0159\u00e1d jen o va\u0161ich<\/strong> datech.<\/p>\n\n\n\n
Kdy\u017e se spoj\u00ed data v\u00edce lid\u00ed<\/h2>\n\n\n\n
Jakmile se do anal\u00fdzy p\u0159idaj\u00ed data ostatn\u00edch u\u017eivatel\u016f, za\u010dnou se objevovat dal\u0161\u00ed vzorce. D\u00e1 se pom\u011brn\u011b p\u0159esn\u011b ur\u010dit, s k\u00fdm se pravideln\u011b sch\u00e1z\u00edte<\/strong> \u2013 kolegov\u00e9, p\u0159\u00e1tel\u00e9, rodina.<\/p>\n\n\n\n
Sta\u010d\u00ed sledovat, kter\u00e9 telefony se dlouhodob\u011b pohybuj\u00ed spolu, nav\u0161t\u011bvuj\u00ed stejn\u00e1 m\u00edsta a ve stejn\u00fd \u010das. Po \u201eo\u010di\u0161t\u011bn\u00ed\u201c dat vznikne velmi p\u0159esn\u00fd obr\u00e1zek va\u0161\u00ed soci\u00e1ln\u00ed bubliny.<\/p>\n\n\n\n
A proto\u017ee lid\u00e9 se obvykle obklopuj\u00ed podobn\u00fdmi lidmi, d\u00e1 se t\u00edmto zp\u016fsobem d\u00e1l zp\u0159es\u0148ovat profil jednotlivce. Ostatn\u011b, ne nadarmo se \u0159\u00edk\u00e1, \u017ee jste pr\u016fm\u011brem p\u011bti lid\u00ed, se kter\u00fdmi tr\u00e1v\u00edte nejv\u00edc \u010dasu.<\/p>\n\n\n\n
Temn\u00e1 str\u00e1nka m\u00e1 je\u0161t\u011b hlub\u0161\u00ed dno<\/h2>\n\n\n\n
A to jsme se zat\u00edm bavili jen o geoloka\u010dn\u00edch datech<\/strong>.<\/p>\n\n\n\n
Ve skute\u010dnosti maj\u00ed velk\u00e9 technologick\u00e9 firmy k dispozici \u0159\u00e1dov\u011b v\u00edc informac\u00ed: data z aplikac\u00ed, vyhled\u00e1v\u00e1n\u00ed, historie prohl\u00ed\u017ee\u010de, anal\u00fdzu e-mail\u016f, interakce na soci\u00e1ln\u00edch s\u00edt\u00edch, chov\u00e1n\u00ed na webech t\u0159et\u00edch stran, lajkovac\u00ed tla\u010d\u00edtka\u2026 seznam je dlouh\u00fd.<\/p>\n\n\n\n
P\u0159ed lety Facebook s\u00e1m uvedl, \u017ee o ka\u017ed\u00e9m u\u017eivateli pracuje s v\u00edce ne\u017e 2 000 r\u016fzn\u00fdmi datov\u00fdmi body.<\/p>\n\n\n\n
K tomu p\u0159ipo\u010dt\u011bte st\u00e1tn\u00ed datab\u00e1ze, v\u011brnostn\u00ed programy (ano, i tu Tesco kartu), anonymizovan\u00e1 bankovn\u00ed data, spot\u0159ebitelsk\u00e9 pr\u016fzkumy nebo \u00faniky dat z hackersk\u00fdch \u00fatok\u016f.<\/p>\n\n\n\n
V rukou zku\u0161en\u00e9ho analytika d\u00e1vaj\u00ed tato data obrovskou moc \u2013 a\u0165 u\u017e k optimalizaci, nebo ke zneu\u017eit\u00ed. Typick\u00fdm p\u0159\u00edkladem je af\u00e9ra Cambridge Analytica, kdy byla data ze soci\u00e1ln\u00edch s\u00edt\u00ed vyu\u017eita k ovliv\u0148ov\u00e1n\u00ed voleb po cel\u00e9m sv\u011bt\u011b.<\/p>\n\n\n\n
A to u\u017e je hodn\u011b tenk\u00fd led.<\/p>\n\n\n\n
A remarketing?<\/h2>\n\n\n\n
Ve srovn\u00e1n\u00ed s t\u00edm v\u0161\u00edm najednou remarketing nep\u016fsob\u00ed tak d\u011bsiv\u011b, \u017ee?<\/p>\n\n\n\n
Mo\u017en\u00e1 nen\u00ed probl\u00e9m v tom, \u017ee n\u00e1s n\u011bkdo sleduje.<\/p>\n\n\n\n
Mo\u017en\u00e1 je probl\u00e9m v tom, jak m\u00e1lo si uv\u011bdomujeme, kolik toho o sob\u011b sami prozrazujeme<\/strong>.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
V\u017edycky se mus\u00edm pousm\u00e1t, kdy\u017e lidem vysv\u011btluji, \u010d\u00edm se \u017eiv\u00edm, a \u0159e\u010d se sto\u010d\u00ed k remarketingu. \u010casto zazn\u00ed obavy ze \u201esledov\u00e1n\u00ed\u201c, p\u0159\u00edpadn\u011b rovnou nar\u00e1\u017eka\u2026<\/p>\n","protected":false},"author":1,"featured_media":1025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n
Velk\u00fd bratr aneb kolik toho na v\u00e1s pr\u00e1skne v\u00e1\u0161 mobil - Vojt\u011bch Audy<\/title>\n<meta name=\"description\" content=\"V\u00edte, kdo je nejv\u011bt\u0161\u00ed pr\u00e1ska\u010d o va\u0161em \u017eivot\u011b? V\u00e1\u0161 mobil! P\u0159e\u010dt\u011bte si, co v\u0161echno lze vy\u010d\u00edst z mobiln\u00edch dat. Budete p\u0159ekvapen\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vojtechaudy.cz\/osobni\/velky-bratr\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Velk\u00fd bratr aneb kolik toho na v\u00e1s pr\u00e1skne v\u00e1\u0161 mobil - Vojt\u011bch Audy\" \/>\n<meta property=\"og:description\" content=\"V\u00edte, kdo je nejv\u011bt\u0161\u00ed pr\u00e1ska\u010d o va\u0161em \u017eivot\u011b? V\u00e1\u0161 mobil! P\u0159e\u010dt\u011bte si, co v\u0161echno lze vy\u010d\u00edst z mobiln\u00edch dat. 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- zn\u00e1m\u00e9 polohy Wi-Fi s\u00edt\u00ed<\/strong><\/li>\n\n\n\n